【AIKCHEONG益昌老街是哪个国家的品牌?】
始于1955年,源自马来西亚的白咖啡品牌,致力于各种南洋风味即溶饮品的生产、销售的企业,旗下白咖啡/香滑奶茶/香滑巧克力颇具影响力
益昌饮品工业集团创办于1955年。是亚洲前沿的咖啡工厂之一。为全球的消费者提供绿色、健康、优质的白咖啡以及相关饮品,是公司一贯坚守的信念;努力创造良好的口碑,良好的质量,良好的客户满意度,是我们不懈追求的目标。
益昌公司生产的“益昌”、“益昌老街” 两大品牌的白咖啡、香滑奶茶、香滑巧克力等各种南洋风味即溶饮品,颇受市场欢迎。
近年来,为推动中国消费者升级,益昌公司的产品通过上海益马昌商贸有限公司,将益昌公司的系列饮品,从马来西亚原装进口到中国市场,让中国的消费者也能方便地品尝到来自马来西亚的南洋风味白咖啡饮品。
产品远销新加坡、泰国、文莱、印尼、菲律宾、柬埔寨、澳大利亚、伊朗、阿联酋、俄罗斯、捷克、乌克兰、美国、加拿大、英国、韩国以及中国大陆、香港、澳门、台湾等几十个国家和地区。
1955年 AIKCHEONG诞生
在马六甲老城区Temple Street(鸡场街)的一间木屋里。刘桂香女士从当地及印度尼西亚和南美洲采购咖啡豆,采用由她创新的具有南洋特色的咖啡加工工艺,生产炭烧现磨咖啡粉,提供给当地市场消费。益昌公司的多个级别的咖啡产品得到当地越来越多消费者的认可。
1965年 AIKCHEONG走向世界
到了1965年,仅仅经营了十年的益昌公司生意逐渐做大,其店铺扩展到马六甲市周边的其他地区。益昌公司以“AIK CHEONG”为品牌的咖啡粉开始盛名远播,产品供不应求。
1970年 AIKCHEONG研发新品
在上世纪70年代,益昌公司除了继续生产炭烧现磨咖啡粉外,还在马来西亚较早开发出具有南洋咖啡新口味的白咖啡系列速溶饮品,推动咖啡饮品新潮流。随后,公司多次搬迁到更大的新厂址以扩大生产,满足市场需求。
经过三代人的传承发展,今天的益昌公司拥有国际精良的即溶咖啡加工生产技术和设备,其设在马六甲市东北Cheng工业园区的新厂房,占地33000平方米,每天烘烤3吨咖啡豆、生产80万小包咖啡,是马来西亚咖啡生产设备较为先进、产量较大的咖啡工厂之一
英文翻译:Started in 1955, the white coffee brand from Malaysia is an enterprise dedicated to the production and sales of various Nanyang instant drinks. Its white coffee / fragrant milk tea / fragrant chocolate has a great influence on Yichang beverage industry group founded in 1955. It is one of the leading coffee factories in Asia. To provide green, healthy and high-quality white coffee and related drinks for global consumers is the company's consistent belief; to create a good reputation, good quality and good customer satisfaction is our unremitting goal. Yichang company produces "Yichang" and "Yichang old street" two brands of white coffee, fragrant milk tea, fragrant chocolate and other Nanyang flavor instant drinks, which are popular in the market. In recent years, in order to promote the upgrading of Chinese consumers, Yichang company's products are imported from Malaysia to the Chinese market through Shanghai yimachang Trading Co., Ltd., so that Chinese consumers can also easily taste the Nanyang flavor white coffee drinks from Malaysia. Products are exported to Singapore, Thailand, Brunei, Indonesia, the Philippines, Cambodia, Australia, Iran, the United Arab Emirates, Russia, Czech Republic, Ukraine, the United States, Canada, the United Kingdom, South Korea and dozens of countries and regions such as mainland China, Hong Kong, Macao, Taiwan. In 1955, aikcheong was born in a wooden house on Temple Street (Jichang Street) in the old city of Malacca. Ms. Liu Guixiang purchases coffee beans from local, Indonesia and South America, and uses her innovative coffee processing technology with Nanyang characteristics to produce carbon fired ground coffee powder for local market consumption. Yichang's multi-level coffee products are recognized by more and more local consumers. In 1965, aikcheong went to the world. In 1965, the business of Yichang company, which had only operated for ten years, gradually expanded, and its stores expanded to other areas around Malacca. Yichang company began to be famous for its "aikcheong" coffee powder, whose products were in short supply. In 1970, aikcheong developed new products. In the 1970s, Yichang company not only continued to produce carbon fired instant coffee powder, but also developed a series of instant white coffee drinks with new taste of Nanyang coffee in Malaysia, which promoted the new trend of coffee drinks. Subsequently, the company moved to a larger new plant site for many times to expand production and meet market demand. After three generations of inheritance and development, today's Yichang company has internationally excellent instant coffee processing and production technology and equipment. It is located in the new factory building of Cheng Industrial Park in the northeast of Malacca, covering an area of 33000 square meters, baking 3 tons of coffee beans every day, and producing 800000 packets of coffee. It is one of the coffee factories with advanced coffee production equipment and large output in Malaysia
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