我要投票 荣骏在益智玩具行业中的票数:13
· 外 推 电 报 ·
2024-12-04 01:21:28 星期三

【荣骏是哪个国家的品牌?】

荣骏是什么牌子?「荣骏」是 广东荣骏玩具实业有限公司 旗下著名品牌。该品牌发源于广东/汕头/澄海区,由创始人林绵钊在2008-08-04期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

荣骏创办于2002年,开启了玩具“玩国”之旅。历经10年的市场沉淀和对玩具产业链的深挖,具备一定的行业底蕴。2012年对于荣骏来讲是具有使命感的一年,正是对玩具发展的重新思考和急迫对玩具付以新的内涵和意义。

正是这一年荣骏做出了奠定以后百年发展的新动力和方向。那就是开启品牌授权、动漫玩具衍生品的开发和打造。借此新定位立马迎来良机与英国BBC合作开发了“天线宝宝”、“小鸟3号”等玩具衍生品。与此同时荣骏也借此与品牌公司合作打造出自己在玩具行业在授权道路上专属的品牌。

2014年得到玩具授权国际公司孩之宝的认可,共同开发了“变形金刚”、“小马宝莉”等玩具衍生品,得到行业一致的高度认可,同时也提高和奠定荣骏在品牌授权开发衍生品的地位。所以荣骏凭借对于授权产品、动漫、IP元素的理解和创新创造的实力,荣获“2017CLE卓越被授权商奖”。时至今日,荣骏整合开发具有市场价值、儿童智力开发价值、互动分享价值等的文化内容、动漫、IP元素,并结合对儿童的动手能力、观察能力、智力开发、分享沟通、培养爱心等的引导,通过玩具载体的开发、生产,赋予玩具创新动力和意义!

英文翻译:Rong Jun was founded in 2002 and started the toy "play country" tour. After 10 years of market precipitation and deep exploration of toy industry chain, it has certain industry background. 2012 is a year with a sense of mission for Rongjun. It is the rethinking of toy development and the urgency to pay new connotation and significance to toys. It was in this year that Rong Jun made a new driving force and direction for the development of the next hundred years. That is to open the brand authorization, the development and creation of animation toy derivatives. Taking this new position, we immediately ushered in a good opportunity to cooperate with the BBC to develop toy derivatives such as "Teletubbies" and "bird 3". At the same time, Rongjun also cooperates with the brand company to create its own exclusive brand in the toy industry on the authorized road. In 2014, it was recognized by Hasbro, an international toy licensing company, and jointly developed toy derivatives such as "Transformers" and "little Marlboro", which were highly recognized by the industry. At the same time, it also improved and established the position of Rongjun in the brand licensing development of derivatives. So Rongjun won the "2017cle excellent franchisee Award" by virtue of his understanding of authorized products, animation, IP elements and the strength of innovation and creation. Today, Rongjun integrates and develops cultural content, animation and IP elements with market value, children's intelligence development value and interactive sharing value. With the guidance of children's hands-on ability, observation ability, intelligence development, sharing and communication, and cultivating love, through the development and production of toy carriers, it gives toys innovation impetus and significance!

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