礼物说在网上购物行业中的票数：149
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礼物说，新一代移动电商，主打礼物和全球好货指南，主要涵盖礼物、家居、服装、饰品、零食等类目，目前有导购和自营两种商业模式。针对送礼物和挑选生活好物的痛点，用户既可以查看每日精选，从送礼物、挑选家居用品和服装零食等多场景获取热门的导购指南；也可以在自营模块挑选国内、国外的精品好物。礼物说采用“媒体+电商”的运营模式，提前为用户构建使用场景。
礼物说以“礼物攻略”为核心，收罗时下潮流的礼物和送礼物的方法，为用户呈现热门的礼物，意在帮助用户给恋人、家人、朋友、同事制造生日、节日、纪念日的惊喜。除了每日更新专题精选礼物攻略之外，礼物说还推出“礼物清单”、“生日提醒”和“定时闪购”等特色功能。礼物说坚持以高品质的PGC提供礼物、生活杂货、服饰、食品等丰富的媒体内容，用户可利用碎片化时间进行阅读，增加了产品黏度。礼物说的运营模式顺应了电商3.0的重要趋势，提前为用户构建使用场景，通过主动的个性化节省用户操作的时间成本。通过个性化的导购指南和贴心细致的设定，礼物说紧紧抓住了大批90后用户，年轻人流量十分巨大。
英文翻译：Gift said that the new generation of mobile e-commerce, which focuses on gifts and global good goods guide, mainly covers gift, home furnishing, clothing, jewelry, snacks and other categories. At present, there are two business models: shopping guide and self operation. For the pain points of gift giving and selection of good living things, users can not only view the daily selection, get popular shopping guide from gift giving, selection of household products, clothing snacks and other scenes, but also select domestic and foreign high-quality goods in the self-supporting module. Gift theory adopts the operation mode of "media + e-commerce" to build usage scenarios for users in advance. Gift theory takes "gift strategy" as the core, collects current gifts and gift giving methods, presents popular gifts for users, and aims to help users surprise lovers, family, friends and colleagues with birthdays, festivals and anniversaries. In addition to the daily update of the featured gift strategy, gift theory also launched features such as "gift list", "birthday reminder" and "flash purchase". Gift theory insists on providing gifts, groceries, clothing, food and other rich media content with high-quality PGC. Users can use fragmented time to read, which increases product viscosity. The operation mode of gift theory conforms to the important trend of e-commerce 3.0, constructs the use scenarios for users in advance, and saves the time cost of user operation through active personalization. Through personalized shopping guide and considerate and meticulous settings, gift theory has firmly grasped a large number of post-90s users, and the flow of young people is huge.
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