【柳工是哪个国家的品牌?】
广西柳工机械股份有限公司(上市公司代码:000528柳工)是中国制造业500强企业――柳工集团核心企业之一。作为国内工程机械行业和广西第一家上市公司,柳工被誉为“中国工程机械行业的排头兵”。目前公司主导产品为1.5t-10t(额定载重)轮式装载机、0.11-1.2立方米(斗容规格)履带式液压挖掘机、10-25吨(工作质量)压路机、中大吨位叉车、路面机械产品如沥青摊铺机、平地机、铣刨机和路拌机,以及灵活多用的小型产品系列如滑移装载机和挖掘装载机等。
公司总部位于历史文化名城-广西柳州,公司总部及下属控股子公司现有10000余名员工。2009年,公司实现主 广西柳工机械股份有限公司营业务收入102亿元人民币,比上一年度增长11%,各类工程机械整机销量接近4万台,其中轮式装载机产品销量连年位居世界第二。2010年半年报发布时,柳工全年业务收入目标为150亿元,但随着三季度销量大增,尤其是第四季度新工程机械助力,柳工集团全年主营业务收入有望实现170亿元。
研发实力
柳工产品研发部门被评定为国家级的企业技术中心,建立了博士后工作站,拥有500多名工程技术人员从事产品设计及制造技术研究工作,使产品研发水平和技术性能始终保持行业领先地位。一流的研发实力使公司研制出填补世界空白的高原型特种轮式装载机,荣获2003年度国家科技进步奖二等奖;另外,柳工装载机系列产品在业内率先通过“CE”安全认证并达到欧III、Tier3排放标准,已获取欧洲和北美市场准入,直接销往发达国家市场,赢得高端客户的认可。公司在国际市场的知名度和竞争力也不断提升,2006年实现国际市场销售收入6732万美元。
设备和管理
通过二十世纪九十年代及近年的大规模技术改造,公司配置了诸如机器人自动焊接线、树脂砂工艺铸造生产线、大型加工中心等一批世界水平的生产设备,并通过三位一体的ISO管理体系(质量、环境、职业健康安全)持续优化业务流程,使柳工产品享有高品质、高可靠性、高效率的美誉。柳工各类产品先后荣获国家级和原机械部十余项荣誉,“柳工”牌装载机于2004年荣获“中国名牌产品”称号。2006年,公司获中国质量协会颁发年度“全国质量奖提名奖”。
营销网络
柳工装载机产品多年来市场占有率稳居国内第一,是装载机行业和市场的领导品牌。柳工挖掘机已成为国内挖掘机行业最具代表性的民族品牌。遍布国内、布局海外的营销办事处及经销商构成了完善的营销、服务、配件、信息、传播五位一体的代理、服务商体系,致力于以优良的产品品质和人性化的服务,不断提升用户满意度水平。柳工积极开拓国际市场,先后在澳大利亚、印度、美国、南美、欧洲设立子公司和营销公司,产品市场遍及八十多个国家和地区。通过强化海外市场品牌建设策划和投入,公司持续在国际市场打造中国工程机械行业最具影响力的国际品牌。
强大的营销网柳工拥有业内最优秀的营销团队。遍布全国的办事处、经销商特约维修中心和品牌店面使柳工的产品、配件和服务就在每一位用户的身边。完善的营销网络,确保了公司产品销售实现跨越式增长,经营业绩不断创历史新高。柳工装载机已奠定市场领导品牌的地位,市场占有率连年位居第一,在国际市场的知名度和竞争力不断提升,目前在澳大利亚、印度分别拥有子公司和销售公司,在全球三十多个国家发展了办事处或经销网络,产品市场遍及五十多个国家和地区。
所获荣誉
近年来,公司因优良的业绩、完善的公司治理和良好的市场表现,赢得社会各界的赞誉。近年来,荣获了“中国500强企业”、“世界工程机械50强企业”、“全国质量效益型先进企业”、全国用户“三满意”企业(连续五届)、“最具竞争优势百家企业”、“最具投资价值上市公司”、2004年被国家六部委联合授予“中华诚信鼎”、“CCTV2005年度50家公司中国最具价值上市公司”、“2005年度中国企业信息化500强”等荣誉和称号。
英文翻译:Guangxi Liugong Machinery Co., Ltd. (listed company code: 000528 Liugong) is one of the core enterprises of Liugong group, one of the top 500 manufacturing enterprises in China. As the domestic construction machinery industry and the first listed company in Guangxi, Liugong is known as "the leader of China's construction machinery industry". At present, the company's leading products are 1.5t-10t (rated load) wheel loader, 0.11-1.2m3 (bucket capacity specification) crawler hydraulic excavator, 10-25t (working quality) roller, medium and large tonnage forklift, road machinery products such as asphalt paver, grader, milling machine and road mixer, as well as flexible and multi-purpose small product series such as sliding loader and digging loader. The company is headquartered in Liuzhou, Guangxi, a famous historical and cultural city. There are more than 10000 employees in the company's headquarters and subsidiaries. In 2009, the company realized the main business income of Guangxi Liugong Machinery Co., Ltd. of 10.2 billion yuan, an increase of 11% over the previous year, and the sales volume of all kinds of construction machinery is close to 40000 sets, among which the sales volume of wheel loader products ranks the second in the world year after year. When the semi annual report of 2010 was released, Liugong's annual business revenue was targeted at 15 billion yuan. However, with the increase of sales volume in the third quarter, especially with the help of new construction machinery in the fourth quarter, Liugong group's annual main business revenue is expected to reach 17 billion yuan. R & D strength Liugong's product R & D department has been rated as a national level enterprise technology center, established a postdoctoral workstation, and has more than 500 engineering and technical personnel engaged in product design and manufacturing technology research, so that the product R & D level and technical performance have always maintained the leading position in the industry. The first-class R & D strength enables the company to develop a plateau type special wheel loader to fill the world gap, which won the second prize of the 2003 National Science and Technology Progress Award; in addition, Liugong loader series products take the lead in the industry in passing the "CE" safety certification and meeting the European III and Tier3 emission standards, and have obtained market access in Europe and North America, and are directly sold to the markets of developed countries, winning high-end customers Approval. The company's popularity and competitiveness in the international market are also constantly improving. In 2006, the company achieved a sales revenue of 67.32 million US dollars in the international market. Equipment and management through the large-scale technological transformation in the 1990s and recent years, the company has equipped a batch of world-class production equipment, such as robot automatic welding line, resin sand process casting production line, large processing center, etc., and continuously optimized the business process through the trinity of ISO management system (quality, environment, occupational health and safety), so that Liugong products enjoy High quality, high reliability and high efficiency. Liugong's various products have won more than ten honors of national level and the original Ministry of machinery, and Liugong brand loader won the title of "China's famous brand products" in 2004. In 2006, the company was awarded the annual "National Quality Award nomination Award" by China Quality Association. The market share of Liugong loader products in marketing network has been the first in China for many years, and it is the leading brand in loader industry and market. Liugong excavator has become the most representative national brand in the domestic excavator industry. The marketing offices and distributors all over the country and abroad constitute a perfect agent and service provider system integrating marketing, service, accessories, information and communication. They are committed to improving the level of customer satisfaction with excellent product quality and humanized service. Liugong actively develops the international market, and has successively set up subsidiaries and marketing companies in Australia, India, the United States, South America and Europe. The product market covers more than 80 countries and regions. By strengthening brand building planning and investment in overseas markets, the company continues to build the most influential international brand in China's construction machinery industry in the international market. Strong marketing network Liugong has the best marketing team in the industry. Liugong's products, accessories and services are all around the country because of its offices, dealers' special maintenance centers and brand stores. The perfect marketing network ensures that the company's product sales achieve a leap forward growth, and its business performance continues to reach a new record. Liugong loader has established the position of leading brand in the market, ranking first in market share for successive years, and its popularity and competitiveness in the international market are constantly improving. At present, Liugong loader has subsidiaries and sales companies in Australia and India respectively, and has developed offices or distribution networks in more than 30 countries around the world. Its product market covers more than 50 countries and regions. In recent years, the company has won praise from all walks of life for its excellent performance, perfect corporate governance and good market performance. In recent years, it has won the titles of "China's top 500 enterprises", "world's top 50 construction machinery enterprises", "national advanced quality and efficiency enterprises", national users "three satisfied" enterprises (five consecutive sessions), "hundred enterprises with the most competitive advantage", "listed companies with the most investment value", in 2004, it was jointly awarded by six ministries and commissions of the state as "Zhonghua Chengxin Ding" and "cctv50 companies in 2005" China's most valuable listed company, 2005 China's top 500 enterprise informatization companies and other honors and titles.
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