【快易典是哪个国家的品牌？】

深圳市快易典教育科技有限公司创立于2002年，是一家集研发、生产、销售为一体的高新技术企业，主要产品为移动智能学习产品，电子书包、学生电脑、幼儿教育产品、电子辞典等电子教育类高科技产品。快易典先后被评为“国家级高新技术企业”、“全国诚信示范企业”、“广东省著名商标”、“广东省名牌产品”、“深圳市重点文化企业”等。

快易典自成立以来即以发展中国教育事业为己任，积极倡导由应试教育向素质教育过渡，探索如何让广大青少年轻松快乐学习，实现让兴趣引导学习，主动学习。基于这个教育课题，快易典倡导“让学习更好”的品牌理念，通过创新的教育资源和产品硬件及功能，结合较好的产品互动体验，伴随学生快乐学习，快乐成长。

快易典秉承“以人为本、诚信立业、创新发展、贡献社会”的经营理念。以市场为导向，达到投资方、员工、合作方、社会等多方利益的共赢，为员工持续提供广阔的发展空间、真诚贡献国家和社会，是快易典公司的历史使命。

经过十一年的发展，快易典构建了一个高效、科学的组织架构，打造了一支高效能、高素质、充满激情的人才队伍。目前公司员工达到500人，其中本科学历占比60%以上。从2005年起公司开展“育林工程”专项培养工程，每年招收一定数量的应届毕业生进行培养，为公司持续发展储备人才，培养中坚力量。如今，公司经理级以上员工在企业的平均工作时间已超过七年，公司人才梯队正日趋完善。同时，为了加快企业的发展步伐，提升团队的职业素养，在研发、营销、供应链等部门，也延请了若干在相关领域富有高度能力、经验、智慧的高层次人才加入公司，或作为顾问为公司出谋划策，从而实现新老团队有效融合，快速而不断地提升中高层团队职业素养，保持企业持续发展的人才动力。

公司旗下的“快易典”品牌系列产品自上市以来，以性能卓越、品质优良、不断创新的形象深受中外消费者的喜爱，建立了系统的营销体系和完善的经销网络，1万多个经销服务网点遍布全国30个省市，在国内市场占有率已稳居行业前列，牢牢占据第一阵营。并进入国际市场，远销欧美、韩国、越南、马来西亚、中东等21个国家或地区。

快易典公司在深圳市科技园（国家级科技园）飞亚达大厦设置研发中心，下设五大部门，涵盖软件设计、硬件设计、结构设计、工业设计、测试、数据等职能，拥有近200名人员组成的研发精英团队。在技术开发方面积累了丰富的经验，系统硬件掌握了最为流行的CPU内核架构：ARM，MIPS，系统软件掌握了最为先进的操作系统：linux,android。从公司创立至今，先后建立了Toshiba、Sitronix、Epson、Freescale、Anyka、Ingenic、Allwinner、Rockchip等电子教育产品研发平台，并独立自主研发了操作系统、图形用户界面、文件系统、数据解压缩、多媒体编解码，FLASH播放引擎，全自动测试系统等核心软件。迄今为止，已申请国家专利近百项，在技术上获得了多项中国或世界第一。为了进一步巩固公司研发水平在整个行业中的地位，提高研发效率及产品的质量，公司于2008年12月成功通过了CMMIL3级认证，同时引进ISMS信息安全管理体系。为研发的管理提供体系保障。

作为中国电子教育领域持续发展的优秀企业，快易典形成了以移动智能学习产品，电子书包、学生电脑、幼儿教育产品、电子辞典等多种品类产品构成的齐全产品线。消费群体横跨学龄前、中小学、大学以及出国群体、商务人士等。

行业首款实现人机对话的学习机，首款手指点读的学生电脑，首款情智导学学生电脑……快易典不断地创造着经典的产品。如今，移动智能学习产品、电子书包、云平板系列学生电脑及情智导学系列学生电脑等产品大放异彩，引领行业高尖端技术，代表了行业发展的趋势和方向。十一年，快易典为用户不断推出具有丰富教育资源、具有良好用户体验和具有强大实用价值的明星产品。

自成立以来，快易典自有的教育资源不断积累、沉淀、丰富、拓展，2012年，快易典从教育资源的规划、开发、制作上全新定位，开始全方位打造有快易典特色的教育资源。今天，这些快易典特色的教育资源已经在产品中逐步体现，从情智导学，到快易点读、快易答疑，正慢慢成为支撑产品的核心功能卖点，并与中国基础教育实现了良好的结合，并有力地推动了品牌的提升。

为了保证产品品质，快易典在深圳市石岩中运泰科技工业园成立了制造基地，拥有200多人的制造团队，年生产能力达200多万台。2005年3月，公司开始全面导入并实施ISO9001国际质量管理体系，品质管理达到国际标准，快易典产品以杰出的品质享誉行业。2008年初导入QC080000有害物质过程管理体系，使公司推出的产品率先完全达到绿色环保产品的要求，走在了行业的前列。2011年4月，引入了国际先进的精益生产管理模式，供应链管理能力、成本控制与品质控制能力得到大幅提升。快易典制造基地具备准时、高效为客户持续提供优质教育电子产品的能力，并为客户提供完善的售后服务。

如今，快易典已经成为领军中国电教行业的一流企业之一，并希望在电子教育行业不断变化，持续发展的大背景下，不断提高我们在电子教育领域的地位，逐步成为具有高度竞争力的电子教育行业的领袖企业。

英文翻译：Founded in 2002, Shenzhen Express Education Technology Co., Ltd. is a high-tech enterprise integrating R & D, production and sales. Its main products are mobile intelligent learning products, e-book packages, student computers, early childhood education products, electronic dictionaries and other electronic education high-tech products. It has been rated as "national high-tech enterprise", "national integrity demonstration enterprise", "Guangdong famous trademark", "Guangdong famous brand product", "Shenzhen key cultural enterprise" and so on. Since its establishment, it has taken the development of China's education as its own responsibility, actively advocated the transition from exam oriented education to quality-oriented education, and explored how to make the majority of young people relaxed and happy to learn, realize interest oriented learning, and take the initiative to learn. Based on this educational subject, we advocate the brand concept of "let learning be better", through innovative educational resources, product hardware and functions, combined with better product interaction experience, with students happy learning and happy growth. It adheres to the business philosophy of "people-oriented, integrity, innovation and development, and contribution to society". It is the historical mission of the company to be market-oriented, to achieve win-win results of investors, employees, partners, society and other interests, to provide broad development space for employees, and to sincerely contribute to the country and society. After 11 years of development, we have built an efficient and scientific organizational structure, and built a highly efficient, high-quality and passionate talent team. At present, the company has 500 employees, of which more than 60% have bachelor's degree. Since 2005, the company has carried out the special training project of "afforestation project", and recruited a certain number of fresh graduates every year for training, so as to reserve talents for the company's sustainable development and cultivate the backbone force. Nowadays, the average working time of the employees above manager level in the company has been more than seven years, and the talent echelon of the company is becoming more and more perfect. At the same time, in order to speed up the development of the enterprise and improve the professional quality of the team, in R & D, marketing, supply chain and other departments, a number of high-level talents with high ability, experience and wisdom in related fields were invited to join the company, or as consultants to provide advice for the company, so as to realize the effective integration of new and old teams and rapidly and continuously improve the professional quality of the middle and high-level teams To maintain the talent driving force for the sustainable development of the enterprise. Since the company's "KuaiTong" brand series products have been listed, they have been loved by Chinese and foreign consumers with their excellent performance, excellent quality and continuous innovation image. A systematic marketing system and perfect distribution network have been established. More than 10000 distribution service outlets are distributed in 30 provinces and cities across the country. Their market share in China has been firmly in the forefront of the industry, firmly occupying the first camp. And into the international market, exported to Europe and the United States, South Korea, Vietnam, Malaysia, the Middle East and other 21 countries or regions. The company sets up R & D center in feiyada building of Shenzhen Science and Technology Park (National Science and Technology Park), which consists of five departments, covering software design, hardware design, structural design, industrial design, testing, data and other functions. It has an R & D elite team of nearly 200 people. We have accumulated rich experience in technology development. The system hardware has mastered the most popular CPU kernel architecture: arm, MIPs, and the system software has mastered the most advanced operating system: Linux, Android. Since its establishment, the company has successively established research and development platforms for electronic education products such as Toshiba, Sitronix, Epson, Freescale, Anyka, ingenic, allwinner, rockchip, etc., and independently developed core software such as operating system, graphical user interface, file system, data decompression, multimedia encoding and decoding, flash playback engine, full-automatic test system, etc. Up to now, it has applied for nearly 100 national patents and won many of the first in China or the world in technology. In order to further consolidate the position of the company's R & D level in the whole industry, improve the R & D efficiency and product quality, the company successfully passed cmmil3 level certification in December 2008, and introduced isms information security management system. Provide system guarantee for R & D management. As an outstanding enterprise with continuous development in the field of E-education in China, it has formed a complete product line composed of mobile intelligent learning products, e-book packages, student computers, early childhood education products, electronic dictionaries and other products. Consumer groups span preschool, primary and secondary schools, universities, overseas groups, business people, etc. The industry's first learning machine for man-machine dialogue, the first student computer for finger reading, the first student computer for emotional intelligence guidance We are constantly creating classic products. Nowadays, mobile intelligent learning products, e-book bags, cloud tablet series of student computers and emotional intelligence guided series of student computers and other products shine brightly, leading the industry's high-end technology, representing the development trend and direction of the industry. In the past 11 years, the company has continuously launched star products with rich educational resources, good user experience and strong practical value for users. Since its establishment, its own educational resources have been accumulating, precipitating, enriching and expanding. In 2012, it started to build a full range of educational resources with its characteristics from the perspective of planning, development and production of educational resources. Today, these education resources with the characteristics of the flash book have been gradually reflected in the products. From the guidance of emotion and intelligence to the quick point reading and quick question answering, they are gradually becoming the core function selling points of supporting the products, achieving a good combination with China's basic education, and effectively promoting the promotion of the brand. In order to ensure the quality of products, we have established a manufacturing base in Shenzhen Shiyan zhongyuntai science and Technology Industrial Park, with a manufacturing team of more than 200 people and an annual production capacity of more than 2 million sets. In March 2005, the company began to fully introduce and implement the ISO9001 international quality management system. The quality management has reached the international standards. The products of kuaiton are famous for their outstanding quality. At the beginning of 2008, QC080000 hazardous substance process management system was introduced, which made the products launched by the company fully meet the requirements of green environmental protection products and take the lead in the industry. In April 2011, the international advanced lean production management mode was introduced, and the supply chain management ability, cost control and quality control ability were greatly improved. The fast code manufacturing base has the ability to provide customers with high-quality educational electronic products on time and efficiently, and to provide customers with perfect after-sales services. Today, express code has become one of the first-class enterprises in China's audio-visual education industry, and hopes to improve our position in the field of E-education under the background of continuous change and development of the E-education industry, and gradually become a leader in the highly competitive E-education industry.

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