【BONECO博瑞客是哪个国家的品牌？】

始于1956年，来自瑞士的空气处理设备品牌，瑞士PLASTON控股集团旗下，健康空气设备供应商

BONECO这一名字由两个单词组成：BON（法语：出色的）和ECO（法语：节约的）。”healthy air”是对BONECO的补充，表达了品牌的核心价值定位。

名字和形象由三大核心要素组成：

1. “BONECO” 早已进入全球主要市场；“ 健康空气” 传递新的定位方向， 包含各市场之前所使用过的含义。

2. 瑞士国家的代表元素十字标识以及“Tradition since 1956 – A Swiss company”展现了我们自 1956 年起便开始发扬文化、瑞士价值观、理念和市场形象，包括经验、瑞士品质和可靠性都是我们的成功要素和职责。

3.  瑞士山脉照片由瑞士摄影师Nico Schaerer 拍摄，以“无声胜有声”的方式向观众清晰地传达了两大信息：

·自然 - 正如这些照片中自然存在的健康空气。

·高品质。

品牌故事

1901年，(发源于瑞士境内阿尔卑斯山脉的)莱茵河持续发生洪水，严重破坏了庄园蔬菜和小麦收成，导致大量的饥饿和贫穷。也就是在这一年的七月，汉斯·弗莱(Hans Frei)出生了。

汉斯·弗莱投入了整整37年的时间和精力专注于一家胶水厂工作，但是，跟他的其他同事一样，因为糟糕的气味他患上了严重的“粘胶病” -- 二硫化炭气体中毒。1955年，在他54岁的时候被迫离开公司……

1956年汉斯·弗莱用区区25000元瑞士法郎作为启动资金，创建了PLASTON公司，开始了他自已的事业。他的目标和战略非常简单：“通过努力工作，我才会赢得客户的信任，才有机会创造稳固的生存空间”。一直以来，我们都保持着这些最初的品质，从来都没有失去过要努力工作的愿望。我们努力从错误和业务常识中不断学习，而且我们从来不依赖于外界压力才让自已了解我们应有的社会责任。

我们需要一些充满希望和未来美好远见的人，难道就是具备更高智慧的超人吗？企业家应该是用双脚踏实做事的人，用理智指导做正确事的人，他们懂专业、有创造精神、有商业眼光、不怕承担风险等等，--- 这是一个好企业家须具有的基本品质。

对我们来说，大家明白这个法则：只有优秀的员工才会成功。也就是说员工需要培养和开发，被赋予职责和认可，这个道理不是从最近的管理书本中得来的。

我们持续的目标是在专业领域里关注核心能力，公司的发展不能仅是为了发展而发展，PLASTON专注于已经获得领导地位的产品：为客户带来价值、环保友好的健康空气设备，真正提高生活质量。产品质量、相互尊重、社会责任和员工相互信任是我们公司基本的特性。

今天，我们不仅是因为知识而获得薪酬，更多是因为我们的技艺和能力将知识转化成结果和成就，或者就像我们现在说的，是因为我们在满足顾客需求。我们的客户皆为各自行业的优秀人士，我们的产品和服务是为了提高他们真正的生活品质。

英文翻译：Since 1956, boneco, a brand of air treatment equipment from Switzerland, a supplier of healthy air equipment under the plan holding group of Switzerland, has two words: Bon (French: excellent) and eco (French: economical). " "Healthy air" is a supplement to boneco, expressing the core value orientation of the brand. The name and image are composed of three core elements: 1. "Boneco" has already entered the main global market; and "healthy air" conveys a new orientation, including the meaning used in each market before. 2. The representative elements of Switzerland and "conditions 1956 – aswisscompany" show that we have been carrying forward the culture, Swiss values, concepts and market image since 1956, including experience, Swiss Quality and reliability, which are all our success factors and responsibilities. 3. Swiss Mountain photos, taken by Swiss photographer Nico Schaerer, clearly convey two messages to the audience in the way of "silence is better than sound": Nature - just like the natural healthy air in these photos. ·High quality. Brand story: in 1901, the Rhine River continued to flood (originated in the Alps in Switzerland), which seriously damaged the vegetable and wheat harvest of the manor, leading to a large number of hunger and poverty. In July of that year, Hans Frei was born. Hans fry devoted 37 years to a glue factory, but, like his colleagues, he suffered from a serious "glue disease" - carbon disulfide gas poisoning due to the bad smell. In 1955, at the age of 54, he was forced to leave the company In 1956, Hans Frye used 25000 Swiss francs as start-up capital to establish the platform company and started his own business. His goal and strategy is very simple: "only by working hard can I win the trust of customers and have the opportunity to create a solid living space.". All along, we have maintained these initial qualities and never lost the desire to work hard. We strive to learn from our mistakes and business knowledge, and we never rely on external pressure to let ourselves understand our due social responsibility. We need some people who are full of hope and vision for the future. Are we Superman with higher wisdom? Entrepreneurs should be people who do things with their feet firmly and with rational guidance. They are professional, creative, business minded, not afraid of taking risks and so on. This is the basic quality of a good entrepreneur. For us, we all know the rule: only good employees can succeed. That is to say, employees need to be cultivated and developed, given responsibilities and recognition, which is not from the recent management books. Our continuous goal is to focus on the core competence in the professional field. The development of the company can not only develop for the sake of development, but also focus on the products that have obtained the leading position: the healthy air equipment that brings value to customers, is environmentally friendly, and really improves the quality of life. Product quality, mutual respect, social responsibility and mutual trust of employees are the basic characteristics of our company. Today, we are paid not only for our knowledge, but also for our skills and abilities to transform knowledge into results and achievements, or as we say now, because we are meeting the needs of our customers. Our customers are all excellent people in their respective industries. Our products and services are to improve their real quality of life.

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