【正方股份是哪个国家的品牌?】
吉林正方农牧股份有限公司座落在美丽的长白山脚下、梅河口市境内。是省属较大国有企业吉林省煤业集团有限公司的控股子公司,是以生产世界经典美食肥肝为主,集水禽育种、孵化、养殖、屠宰、饲料生产为一体的农业产业化优质企业。十几年来,在全体员工的共同努力下,本着“科技兴企,产业报国”的价值观,遵循“品正行方,和合生物”的核心理念,企业得到了迅速发展,目前公司的肥肝产量占全国产量的1/3左右,肥肝深加工产品产量占全国的2/3,是中国肥肝行业的优质企业,也是国内的一家规模化、全产业链生产鸭肥肝、禽肉产品和产品深加工企业。
按照吉煤集团要求,为把吉林正方建成规模化、品牌化、国际化、具有现代企业制度的农牧食品加工企业,结合实际情况,公司提出了“突出主营业务,加大品牌建设,健全管理机制,强化管理流程,塑造企业文化,夯实发展基础,提高盈利能力,增强核心技术和可持续发展能力”的五年发展规划,以优质鸭肥肝与鸭肉两种特色原料,突出长白山地域特色,瞄准成功与时尚两类人群,塑造美味和健康两大特点,通过食材、商超(或连锁)两个渠道,做强“维迪艾”和“长白飞鸭”两大品牌,将维迪艾品牌打造成中国肥肝品牌,创建世界出色品牌,到2018年末实现年销售收入10亿元、利润1亿元以上,企业具备国内主板上市基本要求,建设成社会美誉度高、影响力强、环境协调的样板型企业。完整产业链,追溯保安全。
英文翻译:Jilin Zhengfang agriculture and animal husbandry Co., Ltd. is located at the foot of the beautiful Changbai Mountain and in Meihekou city. It is the holding subsidiary of Jilin coal industry group Co., Ltd., a large state-owned enterprise of Jilin Province. It is an agricultural industrialization high-quality enterprise which mainly produces the world's classic food fatty liver and integrates the breeding, incubation, breeding, slaughtering and feed production of waterfowl. Over the past ten years, with the joint efforts of all employees, in line with the values of "developing the enterprise through science and technology, serving the country through industry", and following the core concept of "quality oriented, harmonious biology", the company has achieved rapid development. At present, the company's output of fatty liver accounts for about 1 / 3 of the national output, and the output of fatty liver deep processing products accounts for 2 / 3 of the national output. It is a high-quality enterprise in China's fatty liver industry, as well as a domestic one A large-scale, full industrial chain production duck fatty liver, poultry products and products deep processing enterprises. According to the requirements of Jilin coal group, in order to build Jilin Zhengfang into a large-scale, brand, international and modern enterprise system of agricultural and animal husbandry food processing enterprise, combined with the actual situation, the company proposed "highlighting the main business, increasing the brand construction, improving the management mechanism, strengthening the management process, shaping the corporate culture, consolidating the development foundation, improving the profitability, enhancing the core technology and The five-year development plan of "sustainable development capability" focuses on two kinds of characteristic raw materials of high-quality duck fatty liver and duck meat, highlights the regional characteristics of Changbai Mountain, aims at two kinds of people, success and fashion, and shapes two characteristics of delicious and health. Through two channels of food materials, business (or chain), we will strengthen two brands of "Weidi" and "Changbai flying duck", and build Weidi brand into Chinese fatty liver product Brand, to create a world-class brand, to achieve an annual sales revenue of 1 billion yuan and a profit of more than 100 million yuan by the end of 2018, the enterprise has the basic requirements for listing on the domestic main board, to build into a model enterprise with high social reputation, strong influence and environmental coordination. Complete the industrial chain and ensure safety.
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