【喜得龙XDLONG是哪个国家的品牌?】
喜得龙集团创立于1992年,下辖喜得龙(中国)有限公司、喜得龙(福建)体育用品有限公司、喜得龙(江西)体育用品有限公司。喜得龙是运动服饰品牌,以具有运动属性的时尚休闲品牌为定位,为消费者提供款式、品质及价值,产品涵盖男女服装、鞋履及配饰等。
喜得龙集团总部位于中国晋江,公司主要采用特许分销模式,喜得龙在中国已建立庞大的供应链管理体系以及分销和零售网络,截至2013年末,公司零售网络覆盖全国28个省市,拥有超过数千家零售店铺。
喜得龙品牌下辖蓝标时尚休闲品牌线和橙标运动休闲全民健身品牌线。
蓝标为喜得龙时尚休闲品牌线,产品以时尚、休闲类产品为主,核心消费人群为25—40岁的年轻消费者。产品主要包括“航海、美式、都市”等几大系列,经典的美式风格,并对都市、航海等生活风尚进行了新演绎。其平价时尚的理念,以快时尚的品牌加零售的管理模式运作。
橙标为喜得龙运动休闲品牌线,创建于1992年,专注于全民健身运动的开展,主要以运动休闲类产品为主,为国内热爱运动的消费者提供各类运动鞋、运动服装、配件等,其以O2O运营模式为主,实现线上线下体验销售一体化,为消费者提供优质便捷的产品和服务体验。未来还将延伸到儿童运动休闲产品线等,满足全民健身、青少年以及更多喜欢运动人群的需求。
2009年10月,喜得龙于美国纳斯达克成功上市(股票代码:EDS)。
英文翻译:Founded in 1992, Xidelong group has jurisdiction over Xidelong (China) Co., Ltd., Xidelong (Fujian) Sporting Goods Co., Ltd. and Xidelong (Jiangxi) Sporting Goods Co., Ltd. Xidelong is a brand of sportswear, aiming at a fashion and leisure brand with sports attributes, providing consumers with style, quality and value. Its products cover men's and women's clothing, shoes and accessories, etc. Headquartered in Jinjiang, China, the company mainly adopts the franchised distribution mode. The company has established a huge supply chain management system and distribution and retail network in China. As of the end of 2013, the company's retail network covers 28 provinces and cities nationwide, with more than thousands of retail stores. Under the jurisdiction of Xidelong brand, there are blue standard fashion leisure brand line and orange standard sports leisure national fitness brand line. Blue label is a brand line of fashion and leisure of sidelong. The products are mainly fashion and leisure products. The core consumers are young consumers aged 25-40. The products mainly include "navigation, American style, city" and other major series, classic American style, and new interpretation of urban, navigation and other lifestyle. The concept of affordable fashion is operated by the management mode of fast fashion brand plus retail. Founded in 1992, orange label is a brand line of sports and leisure of sidelong, focusing on the development of national fitness, mainly focusing on sports and leisure products, providing all kinds of sports shoes, sportswear, accessories, etc. for domestic sports loving consumers. It focuses on o2o operation mode, realizes the integration of online and offline experience sales, and provides consumers with high-quality and convenient product and service experience 。 In the future, it will also extend to children's sports and leisure product line to meet the needs of national fitness, teenagers and more people who like sports. In October 2009, Cedron was successfully listed on NASDAQ (Stock Code: EDS).
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