【川湘是哪个国家的品牌？】

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“川湘调料”创始面市即以色艳、味鲜、辣重、馨香，风味独特、脍炙人口这一特色享誉沪上，六十多年来长盛不衰发扬光大，皆因“川湘人”长期来视产品质量为企业的生命，在生产和经营中不断地强化全面质量管理，以引进新设备、新技术、新工艺和新材料来改进产品质量；以提高产品质量标准，来保持产品质量优势；以采用科学的质量体系监控产品的生产过程；2003年升级通过了ISO9001-2000的质量管理体系的认证，2003年企业还通过了HACCP的认证和出口商检的认证。企业在保证产品生产质量的同时，还注重产品的服务质量，以不断地满足消费者的需求和提高消费者的满意度为己任，长期以来“川湘调料”的良好质量形象，为老字号的品牌赢得了众多质量荣誉；一九八四年“川湘调料”的花色辣酱被评为中商部优质产品，一九九七年芝麻油被评为国内贸易部信得过产品，近年来火锅调料、牛肉辣酱、辣油和辣油辣椒等产品连续多次被评为上海市名优产品，“川湘调料”已被众多消费群体称誉为“沪上辣字第一号”。

上海川湘调料食品公司是一家生产和经营川、湘风味麻辣食品的专业企业，创始于上世纪四十年代。40年代初有四川籍的有钱商人便在上海开办作坊。川湘的创始人温树清（四川合江人）在上海云南中路162号和宁海西路88号开设了“川江”土特产商店，并在当时的南市区天灯弄83号开设工场，专门生产和销售川、湘麻辣制品。那时沪上还设有“利川东”“四川”二家商店，经营按传统方法自制的川帮特产，以泡菜、辣酱、豆豉、腊肉等品种开拓销路。在注重原料进货、精工细作、形成经营特色后，又不断制出新品种。其中花色辣酱、粉蒸辣椒、金钩豆瓣、糟辣椒等，在当时国内市场均属首创，品种迅速增加到六十多种，川湘的麻辣制品从此扬名沪上。

1956年公私合营时，“川江”商店的和以上二家合并建成“川湘土产食品商店”迁址到西藏中路144号。以前店后工场的方式经营，以自产自销麻辣风味的“川湘调料”而闻名于上海，曾被广大市民誉为“调味王国、麻辣世界”。一九七五年在原川湘土产食品商店工场的基础上扩建为川湘土产食品厂，把商店改名为厂门市部。一九九三年被原国内贸易部首批命名为“中华老字号”名特企业。一九九三年川湘厂对“金塔”、“川湘”商标进行注册。一九九四年更名为上海川湘调料食品公司。一九九七年公司自筹资金在上海浦东康桥工业区建造了占地面积达十六亩和具有现代化流水线的新生产厂。多年来，“川湘人”致力于生产和经营具有四川、湖南特色的调料食品，已由六十多年前自产自销简陋商铺，发展为集商、工、贸为一体的调料食品公司，经营规模已由原来一年几十万元的销售额，发展到目前年60000多万元的销售额，近200万元年经营利润，企业先后被评为上海市商业小巨人和被上海企业家联合会评为上海市优秀企业，连续六年被评为上海市黄浦区文明单位。

2007年天喔食品（集团）有限公司收购川湘调料公司75%的股权，川湘品牌纳入天喔食品（集团）有限公司旗下。

英文翻译："Sichuan Hunan seasoning" was founded and launched in Shanghai, which is famous for its colorful, delicious, spicy, fragrant, unique and popular flavor. It has been flourishing and developing for more than 60 years, because "Sichuan Hunan people" have long regarded product quality as the life of the enterprise, continuously strengthened overall quality management in production and operation, and introduced new equipment, new technology, new technology and new materials Improve product quality; improve product quality standards to maintain product quality advantages; use scientific quality system to monitor the production process of products; upgrade in 2003 through ISO9001-2000 quality management system certification; in 2003, the enterprise also passed the HACCP certification and export commodity inspection certification. While ensuring the production quality of products, the enterprise also pays attention to the service quality of products, and takes it as its duty to continuously meet the needs of consumers and improve the satisfaction of consumers. For a long time, the good quality image of "Sichuan Hunan seasoning" has won many quality honors for the brands of time-honored brands. In 1984, the colorful hot sauce of "Sichuan Hunan seasoning" was rated as the high-quality product of the Ministry of Commerce of China In 1997, sesame oil was rated as a trustworthy product of the Ministry of domestic trade. In recent years, hot pot seasoning, beef chili sauce, spicy oil and chili oil and other products have been rated as famous and excellent products in Shanghai for many times in a row. Sichuan Hunan seasoning has been praised as "No.1 of Shanghai Shangla" by many consumer groups. Shanghai Chuanxiang condiment food Co., Ltd. is a professional enterprise which produces and manages spicy food with Sichuan and Hunan flavor. It was founded in 1940s. In the early 1940s, rich businessmen of Sichuan nationality started workshops in Shanghai. Wen Shuqing, the founder of Sichuan and Hunan Province (born in Hejiang, Sichuan Province), opened "Chuanjiang" local specialty stores at No. 162, Yunan Middle Road, Shanghai and No. 88, Ninghai West Road, and opened workshops at No. 83, Tiandeng lane, Nanshi District at that time, specializing in the production and sale of Sichuan and Hunan spicy products. At that time, there were two stores in Shanghai, i.e. "Lichuan East" and "Sichuan". They managed the special products of Chuanbang made by traditional methods, and sold pickles, chili sauce, Douchi, bacon and other varieties. After paying attention to the purchase of raw materials, meticulous work and the formation of business characteristics, new varieties are constantly produced. At that time, the domestic market was the first to produce various kinds of spicy sauces, steamed hot pepper, golden hook bean petals, and rotten hot pepper. The variety of spicy products in Sichuan and Hunan Province increased rapidly to more than 60 kinds, making them famous in Shanghai. In 1956, when the public-private joint venture was established, the "Chuanjiang" shop and the two above shops were merged to build the "Chuanxiang local food shop" and moved to No. 144, Tibet middle road. In the past, it was operated in the way of shop and workshop. It is famous in Shanghai for its "Sichuan Hunan seasoning" which produces and sells spicy flavor. It was once praised as "seasoning Kingdom and spicy world" by the general public. In 1975, on the basis of the original workshop of Sichuan Hunan local food shop, it was expanded into Sichuan Hunan local food factory, and the shop was renamed as the shop shop department. In 1993, it was first named as "China time honored brand" by the former Ministry of domestic trade. In 1993, Chuanxiang factory registered "Jinta" and "Chuanxiang" trademarks. In 1994, it was renamed as Shanghai Chuanxiang seasoning food company. In 1997, with self financing, the company built a new production plant with a floor area of 16 Mu and modern assembly line in Kangqiao Industrial Zone, Pudong, Shanghai. Over the years, "Sichuan and Hunan people" have been committed to the production and operation of seasoning food with Sichuan and Hunan characteristics. They have developed from self-produced and self sold simple shops more than 60 years ago to a seasoning food company integrating commerce, industry and trade. Their business scale has grown from the sales volume of hundreds of thousands of yuan in one year to the sales volume of more than 600 million yuan in the current year, and the operating profit of nearly 2 million yuan in one year. The enterprise first After that, he was rated as a small commercial giant in Shanghai and an excellent enterprise in Shanghai by the Shanghai Federation of entrepreneurs, and was rated as a civilized unit in Huangpu District of Shanghai for six consecutive years. In 2007, tianwo food (Group) Co., Ltd. acquired 75% of the equity of Chuanxiang seasoning company, and Chuanxiang brand was incorporated into tianwo food (Group) Co., Ltd.

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