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英文翻译：Pepper smartphone is the company's Internet mobile phone brand. Capsicum is equipped with high-quality mobile technology and brand components for each mobile phone, and uses the Internet sales method to create a cost-effective and high-quality smart phone. With its unique "challenge" spirit, capsicum is designed for those who are eager to be extraordinary, unwilling to be plain, passionate, persistent in dreams, positive and optimistic, and dare to challenge. It helps them to challenge their dreams, bloom their youth and create extraordinary! In February 2012, Mr. Wang Xiaoyan, chairman and CEO of pepper company, was inspired by Xiaomi mobile phone and decided to build an Internet mobile phone brand. This brand should not only have a name that is easy to remember and friendly, but also, more importantly, it should be able to distinguish millet and have its own distinctive characteristics and spiritual connotation! At a team dinner table, he found that all team members like spicy food. It happens that pepper contains the spirit of challenge that they will never give up in the hearts of entrepreneurs in Shenzhen. Therefore, he proposed that the brand be called "little pepper", and "little pepper" was born. Pepper originally refers to Chaotianjiao, which is characterized by its small size, but extremely spicy. The feeling of eating it is love and fear, and can't stop. Different from pepper, it grows up in clusters and has special vitality. Named "little pepper", in addition to appreciating the "fearless and upward" spirit of little pepper, I also hope that the brand has a lovely and playful feeling. Wang Xiaoyan said: the company is not selling products, it is selling lifestyle. Not for all people, but for a consumer group with unique culture and values. The company needs to find the common spirit of this group! This view has been unanimously agreed by the team. After a large number of consumer interviews and survey questionnaires, from various descriptions of pepper spirit, such as "subversion, counterattack, dare to think and dare to do, hot, passionate, fearless" and so on, the spirit of pepper is focused on as "challenge". Pepper is not only a symbol of the hot food culture in southern China, but also contains the entrepreneurial spirit of "dare to think, dare to challenge" in Shenzhen!

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