【麒麟珠宝是哪个国家的品牌？】

为全世界呈现中国文化艺术的精髓是珠宝设计师DennisChan和同为Qeelin创始人的法国商界英才GuillaumeBrod的共同梦想。二人寻求东西方美学精神的整合，将传统工艺与现代设计元素糅合，创造出了一个卓尔不群的珠宝品牌Qeelin。

香港麒麟(Qeelin)国际珠宝有限公司，是一家专业从事钻石，铂金、18K金、钯金等贵金属镶嵌产品的生产、加工、批发与品牌加盟的香港品牌企业，是中国最大的钻饰及黄金专营品牌之一。

Qeelin(麒麟珠宝)发展史

高级珠宝界里的“中国符号”

举世瞩目的2008年北京奥运会备受期待，珠宝业也在以自己的方式欢庆奥运。近日，香港珠宝设计师陈瑞麟携其珠宝品牌Qeelin和最新作品——ChampionBoBo，一件以熊猫和奥运为设计灵感的珠宝作品首次亮相北京，同时也让人们开始熟知高级珠宝世界里的这个地道中国品牌。

陈瑞麟和他的Qeelin珠宝

也许你不熟悉陈瑞麟这个名字，也不知道Qeelin这个品牌，但是你一定记得张曼玉曾佩戴过的那款“葫芦“饰品。一向身为时尚教主的她，一只亮闪的中国传统葫芦饰品不离身，成为她出席各大场合的必要行头，更让许多时尚人士开始四处寻找这只“葫芦里到底卖的是什么药”。

答案揭晓，这只葫芦其实是4年前在香港知名珠宝设计师陈瑞麟的手中诞生的，曾设计过手表、家居用品的陈瑞麟，他的灵感分布于生活的每个角落，而开始认识的“玩”珠宝，则是一段寻根的意念在背后推动着他，“1997年，香港回归祖国，我开始有了寻根的念头，于是进行了一趟丝绸之旅，当我看到敦煌石窟内数之不尽的壁画与雕像，给我很大的震撼，而这其实只是我们中国五千年文化遗产当中极为少数的部分”，陈瑞麟回忆说。无奈的是，被西方人认为蕴藏了无数宝藏的中国传统文化和艺术，却渐渐与当代流行渐行渐远，于是陈瑞麟思索着一个可能——如何以现代的手法，包装代表中国传统文化的老图腾，再将其转化成时髦的新玩意，于是，在精心准备了十几年之后，2004年，Qeelin珠宝首先在巴黎诞生了。Qeelin其实是中文“麒麟”的译音，“麒”、“麟”所代表的是男性和女性。在中国久远的传说中，麒麟是吉祥的神秘生物。之所以选择葫芦作为打响品牌知名度的第一件产品，陈瑞麟介绍说，这来自于它本身的象征意义，葫芦向来被视为吉祥的象征，它能带来幸运和财富，据说如果将葫芦挂于自家门前，还能祈求平安，加上形状浑圆，更满足了中国人追求圆满的渴望。陈瑞麟用摩登的线条比例，将十分传统的葫芦包装成现代感十足的珠宝配饰，2004年，当张曼玉佩戴这个葫芦饰品现身戛纳影展时，这个从前被人们视为老气的玩意，一跃成为了当年最时髦的配件，Qeelin的Wulu(葫芦)系列也成了法国潮流名店Colette里最具中国味的热卖饰品。看似简单的弧线，实际上是陈瑞麟经过250次反复的胚模试验后才抓出来的满意角度，Wulu(葫芦)系列以铂金镶嵌白钻、彩钻或多色蓝宝石，此刻记者感到这款葫芦里卖的不再是药，而是一种奢华的生活态度。

Qeelin(麒麟珠宝)-浓厚的中国色彩

“通过现代奢华的珠宝设计来捕捉中国五千年艺术和文化的神韵与精髓，向世界展现最好的中国”成为陈瑞麟的设计理念，他通常以富代表性的标记作为每款高级珠宝的灵魂，使每件Qeelin珠宝化身为现代人的时尚护身符。

Qeelin(麒麟珠宝)-长命锁系列珠宝

在北京连卡佛的珠宝专柜，记者看到了陈瑞麟此次带来的5款系列产品，带有浓厚中国色彩的“葫芦”与延续版的“阴阳葫芦”系列代表的是幸运和财富;象征古代天圆地方的“天地”系列则标志着永恒的爱情;展现熊猫可爱俏皮姿态的“BOBO”系列宣扬的则是和平主义;而传统简约的“莲心”系列，意指中国和法国两个国家血脉相通;LingLong(玲珑)是Qeelin的第5个创作系列，这个名字源自铃铛响声的中文拟声词，在西方社会，铃意味着重生和祈祷的呼唤。该系列以白金铃铛配上多面切割的钻石、紫水晶、黑玉或玫瑰金，而其中最让人惊喜的是铃铛内藏着一颗钻石，轻摇铃铛，就能听见清脆的声响，正如设计师陈瑞麟所说，“钻石不只是看的，不如深藏简露”，真可谓是低调的奢华。当然这其中最值得介绍的还是此次为北京奥运会专门设计的ChampionBoBo系列，该系列由18克拉白金制成，黑色钻石、红宝石、绿石榴石、黄蓝宝石镶嵌其上，分为大、中两种型号，是BoBo系列之一。这件饰品更深层的含义中，活跃着幽默的因子。采访当天，陈瑞麟就佩戴着这款ChampionBoBo，BoBo是一只全身镶满钻石的熊猫宝宝吊坠，它的四肢不仅可以活动，而且它还拥有各种花哨衣服，如红宝石做成的背心、比基尼，用钻石镶满B字的水手服，蓝宝石做成的婴儿短裤等，佩戴者可以根据需要用工具替它更换“衣服”，让人不禁大呼可爱，这个系列的设计灵感来自于张曼玉的独特创意，陈瑞麟用9个月的时间把它变为现实。他说，“我的确对这一系列情有独钟，它将中国文化与西方美学完美融合，令人耳目一新，动感十足”。

Qeelin“衣锦还乡”

谈到为什么一个地道的中国品牌要将首家店选择开在巴黎，陈瑞麟解释说，他在巴黎著名的协和广场看到来自世界各地的高端珠宝品牌都选择在此开店，可10家里面惟独缺少中国的珠宝品牌，要成为国际知名品牌，就必须成为世界顶级品牌的“左邻右舍”，首先得带他们的认可。他希望让那些处在时尚之都的人们知道，中国也有非常好的珠宝设计师和珠宝品牌。陈瑞麟说：“这个品牌产生后，我们就一直在想如何将之打造成国际知名品牌。但光向中国市场进军是不够的，所以我们采取向外扩张的方法，第一家店选址法国，刚开始进行品牌营销时，首先考虑到要有中国的特色，否则是无法吸引大众目光的。店面的装修风格充满了佛教‘禅’的感觉，装首饰的盒子也很有中国特色，同时我们开了很多Party，邀请名人出席，让他们了解我们的品牌概念和设计理念。慢慢地，法国人开始接受这个从中国来的‘孩子’，Qeelin的饰品也渐渐受到了法国上流人士的追捧。”

2004年12月，Qeelin在香港中环国际金融中心开设了继巴黎专卖店之后的第二家店，也象征着这个品牌进军亚洲市场的决心。Qeelin在全球的专卖店采用统一的店面形象装修，也许店面平数不大，但让人醒目的是从天花板上垂挂的葫芦造型的水晶吊灯和红色的整体色调。陈瑞麟说，“希望走进来的顾客，都能有到敦煌寻宝的感觉”。短短时间内，Qeelin被外国杂志例如《Vogue》将它与Cartier、Mikimoto等名牌齐名，对陈瑞麟来说是一大鼓励，而他店内天花板上的葫芦水晶灯，也正默默见证着这份荣耀。目前在巴黎、中国香港、伦敦、东京、摩洛哥，都能看见Qeelin的影子，而在北京，时尚人士现在也可以在连卡佛里第一时间找到自己的最爱饰品，据陈瑞麟透露，Qeelin已有计划在北京开设专卖店，第一家专卖店将设在王府井的乐天银泰百货。

英文翻译：The essence of presenting Chinese culture and art to the world is the common dream of Dennis Chan, a jewelry designer, and Guillaume Brod, a French business talent who is also the founder of Qeelin. They seek the integration of eastern and Western aesthetic spirit, mix traditional crafts with modern design elements, and create an outstanding jewelry brand Qeelin. Qeelin International Jewelry Co., Ltd. is a Hong Kong brand enterprise specializing in the production, processing, wholesale and brand alliance of diamond, platinum, 18K gold, palladium and other precious metal inlay products. It is one of the largest diamond and gold franchised brands in China. The development history of Qeelin (Kirin jewelry) "Chinese symbol" in the world-renowned high-end jewelry industry the 2008 Beijing Olympic Games is highly expected, and the jewelry industry is also celebrating the Olympic Games in its own way. Recently, Hong Kong jewelry designer Chen Ruilin, together with his jewelry brand Qeelin and the latest work, champion Bo, a jewelry work inspired by panda and Olympic Games, made its debut in Beijing. At the same time, people began to know the authentic Chinese brand in the world of high-end jewelry. Chen Ruilin and his Qeelin jewelry maybe you are not familiar with the name of Chen Ruilin or the brand of Qeelin, but you must remember the "gourd" ornament that Zhang Manyu once wore. As a fashion cult leader, she has always been a shining traditional Chinese gourd ornament, which has become a necessary outfit for her to attend various gatherings, and many fashion people began to look around for the "what medicine is sold in the gourd". The answer is revealed that the gourd was actually born in the hands of Hong Kong famous jewelry designer Chen Ruilin four years ago. Chen Ruilin, who once designed watches and household products, had his inspiration distributed in every corner of life. The "play" jewelry he began to know was driven by a root seeking idea. "In 1997, Hong Kong returned to the motherland, I began to have the idea of root seeking." , so I went on a silk tour. When I saw the countless murals and statues in the Dunhuang Grottoes, I was shocked. In fact, this is only a very small part of China's five thousand year cultural heritage, "Chen recalled. However, the traditional Chinese culture and art, which are believed to contain numerous treasures by Westerners, are gradually becoming far away from the contemporary fashion, so Chen Ruilin thinks about a possibility -- how to package the old totem representing the traditional Chinese culture in a modern way, and then turn it into a fashionable new thing. Therefore, after more than ten years of careful preparation, in 2004, Qeelin jewelry head It was first born in Paris. Qeelin is actually the transliteration of Chinese "Kirin". Kirin and Kirin represent men and women. In the long-standing legend of China, Kirin is a mysterious and auspicious creature. The reason why we chose Hulu as the first product to make our brand famous, Chen Ruilin said, is because of its symbolic meaning. Hulu has always been regarded as a symbol of auspiciousness. It can bring luck and wealth. It is said that if we hang it in front of our own house, we can pray for peace and security, plus its round shape, which more satisfies the Chinese people's desire for perfection. Chen Ruilin used modern line proportion to pack very traditional gourds into modern jewelry accessories. In 2004, when Zhang Manyu wore the gourd accessories to the Cannes Film Exhibition, it was once regarded as an old-fashioned thing, and it became the most fashionable accessories in that year. The Wulu series of Qeelin also became the most popular Chinese style in Colette, a famous French fashion shop Ornaments. The seemingly simple arc is actually Chen Ruilin's satisfaction angle after 250 repeated embryo model tests. Wulu series is inlaid with platinum and white diamonds, colored diamonds or multi-color sapphires. At the moment, the reporter feels that what this gourd sells is no longer medicine, but a luxurious life attitude. Qeelin (kylin jewelry) - strong Chinese color "through modern luxury jewelry design to capture the charm and essence of China's 5000 year old art and culture, and show the best China to the world" has become Chen Ruilin's design concept. He usually takes representative marks as the soul of each high-end jewelry, and makes each Qeelin jewelry incarnate as a modern fashion talisman. Qeelin (kylin jewelry) - the long life lock series jewelry is in the jewelry counter in liancafu, Beijing. The reporter saw five series of products brought by Chen Ruilin. The "gourd" with strong Chinese color and the continuation version of "Yin Yang gourd" series represent luck and wealth. The "heaven and earth" series, which symbolizes the ancient heaven and earth, symbolizes eternal love; The "Bobo" series, which shows panda's cute and playful posture, advocates pacifism; the traditional and simple "Lianxin" series, which means that China and France are connected by blood; Linglong (exquisite) is Qeelin's fifth creative series, whose name comes from the Chinese Onomatopoeia of bell sound. In western society, bell means the call of rebirth and prayer. This series uses white gold bells with diamonds, amethyst, black jade or rose gold, and the most surprising one is that there is a diamond hidden in the bells. You can hear the clear sound when you gently shake the bells. As designer Chen Ruilin said, "diamonds are not only for seeing, but not for hiding simple dew", which is really a low-key luxury. Of course, the most worthy of introduction is the championbobo series specially designed for the Beijing Olympic Games. The series is made of 18 Carat White Gold. It is inlaid with black diamonds, rubies, garnets and aquamarine. It is divided into large and medium-sized models. It is one of the Bobo series. In the deeper meaning of this ornament, humor is active. On the same day of the interview, Chen Ruilin wore this champion Bobo, a Panda Baby Pendant with diamonds all over it. Its limbs can not only move, but also it has a variety of fancy clothes, such as vest made of ruby, bikini, sailor's suit with diamonds inlaid with B characters, baby shorts made of sapphire, etc. the wearer can replace it with tools as needed“ Clothes ", people can't help crying lovely, the design inspiration of this series comes from Maggie Cheung's unique creativity, Chen Ruilin took 9 months to turn it into reality. He said, "I really like this series. It perfectly integrates Chinese culture and Western aesthetics, which is refreshing and dynamic.". Qeelin's "returning home with good clothes" talks about why a genuine Chinese brand wants to open its first store in Paris. Chen Ruilin explains that he saw in the famous Concorde square in Paris that high-end jewelry brands from all over the world choose to open their stores here, but only 10 of them lack Chinese jewelry brands. To become an international famous brand, they must become the "left" of the world's top brands Neighbors "must first bring their approval. He wants to let people in the fashion capital know that China also has very good jewelry designers and jewelry brands. "After this brand came into being, we have been thinking about how to build it into an international famous brand," Chen said. But it's not enough to march into the Chinese market alone, so we take the method of outward expansion. The first store is located in France. When we start brand marketing, we should first consider the Chinese characteristics, otherwise we won't be able to attract the public's attention. The decoration style of the store is full of the Buddhist "Zen" feeling, and the jewelry box also has Chinese characteristics. At the same time, we have opened many parties to invite celebrities to attend, so that they can understand our brand concept and design concept. Slowly, the French began to accept the "child" from China, and the accessories of Qeelin were gradually sought after by the French upper class In December 2004, Qeelin opened its second store in Hong Kong's central international financial center after the Paris store, which also symbolized the brand's determination to enter the Asian market. Qeelin's stores around the world are decorated with a unified image of the store, which may not have a large number of storefronts, but it is striking that the crystal chandelier in the shape of gourd and the overall color of red are hung from the ceiling. Chen Ruilin said, "I hope all the customers who come in can have the feeling of looking for treasures in Dunhuang.". In a short period of time, Qeelin has been recognized by foreign magazines such as vogue as well as Cartier, Mikimoto and other famous brands, which is a great encouragement for Chen Ruilin, and the gourd crystal lamp on the ceiling of his shop is also silently witnessing this honor. At present, Qeelin can be seen in Paris, Hong Kong, London, Tokyo and Morocco. In Beijing, fashion people can find their favorite accessories in lane Crawley for the first time. According to Chen Ruilin, Qeelin has planned to open a franchise store in Beijing. The first franchise store will be located in Letian Yintai Department store in Wangfujing.

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