【Softto索芙特是哪个国家的品牌？】

在广西梧州这片神奇的土地上，孕育了一个神奇的生命。他创造了中国神奇的化妆品奇迹，他载誉无数，但依然谨慎独行，历经风雨，仍然执着奋进。他坚持以"中国化妆品行业的扛旗者"为目标，在纷繁复杂的市场竞争中奋勇前进。今天，一个巨人正以其独有的姿态悄然崛起，迈出了他步入世界企业之林的重要一步。这就是中国化妆品行业的一面旗帜--索芙特股份有限公司。

2004年12月1日，中国最具成长性的上市企业之一-广西红日，正式更名为索芙特股份有限公司，标志着索芙特这一驰名的中国化妆品品牌，正以一种全新的姿态展现在世人面前，并以其稳重高速的发展态势，展示着一个时尚化妆品领先者的强大魅力。据权威机构的评估，索芙特品牌的无形资产已超过28亿元。

二十多年来，索芙特的高速发展，得利于中国化妆品市场的巨大空间。据权威市场数据显示，欧美地区人均消费额在30--70美元左右，而中国只有人均三美元，可见中国化妆品市场还蕴藏着巨大的发展潜力。

2003年，中国化妆品市场销售额超过500亿元，预计2010年，这一数字将突破800亿大关。庞大的市场空间，为索芙特的发展开辟了广阔的空间。正是这股强大机遇的推动，二十多年来，索芙特在全国建立起三十多个省，2000多个城市，6000多人的销售队伍，和1000多家经销商的庞大营销体系。只需二十三天，索芙特的任何一个产品就可以铺遍全中国。在网络制胜，终端为王的时代，索芙特精心构筑的销售高速公路，成为其制胜的强大法宝。借助庞大的销售高速公路，索芙特以差异化营销，以最贴近消费者需求的韵律，延至两百多种产品系列，培育出海藻减肥香皂，防脱生发香波、瘦脸洗面奶、十大美女洗面奶、负离子洗发露等众多名星产品。这些产品不仅受到广大国内消费者青睐，还远销日本、韩国、欧美等国家和地区。

先进的科研和强大的生产能力，是索芙特腾飞的基础保障。在激烈的市场竞争中，索芙特坚持以科研为后盾，同国内外多家科研院所进行合作。在科研中，索芙特坚持走民族化妆品振兴之路，始终突出东方草本精化与现代尖端科技相结合的先进理念，其开发的东方草本科技系列产品，不仅受到消费者的狂热吹捧，更成为持续畅销的精典产品。目前，索芙特在广西梧州拥有近一万平方米的生产基地，并且从英国和美国引进了国际尖端的生产设备，严格按照ISO9000标准生产，严格保证每一支产品的质量。2004年，公司斥资收购了天吻娇颜在广州从化的近二百六十亩生产基地项目，准备将其建成为中国最大的化妆品生产基地。

企业发展离不开科技，更离不开人才。多年来，索芙特一直把人才战略作为一项重大的战略性工程来抓，不断为员工提供到国内名校深造的机会，并通过完善企业激励机制，形成了"吸纳、培养、留住、用好"的八字人才策略，所有这些使得索芙特的人才结构不断优化，并形成了一个极具凝聚力和战斗力的高效团队。

二十多年的辉煌，造就了索芙特人坚毅的性格和执着奋进的精神。在爱企、敬业、诚信、遵规、贡献的企业文化指导下，索芙特将在梁国坚董事长的带领下，紧紧把握中国化妆品行业的巨大发展契机，全面实施可持续发展战略，让索芙特在中国大放异彩的同时，走向世界！索芙特誓做中国化妆品工业扛旗者和进军世界的领头羊！

索芙特，鲲鹏展翅九万里，广阔天际迈向新的辉煌！

英文翻译：In Wuzhou, Guangxi, this magical land, has given birth to a magical life. He has created the miracle of China's magic cosmetics. He has many reputations, but he is still cautious and independent. He has gone through wind and rain and is still persistent and striving. He insisted on the goal of "the flag bearer of China's cosmetics industry" and made great progress in the complicated market competition. Today, a giant is quietly rising with its unique posture, taking an important step into the world's enterprise forest. This is a flag of Chinese cosmetics industry - Sofitel Co., Ltd. On December 1, 2004, Guangxi HongRi, one of the most growing listed enterprises in China, officially changed its name to Sofitel Co., Ltd., marking that Sofitel, a well-known Chinese cosmetics brand, is showing in front of the world with a new attitude, and with its steady and rapid development trend, showing the strong charm of a fashion cosmetics leader. According to the evaluation of the authority, the intangible assets of Sofitel brand have exceeded 2.8 billion yuan. Over the past 20 years, Sofitel's rapid development has benefited from the huge space of China's cosmetics market. According to the authoritative market data, the per capita consumption in Europe and America is about 30-70 US dollars, while in China it is only three US dollars per capita, which shows that China's cosmetics market still has huge development potential. In 2003, the sales volume of China's cosmetics market exceeded 50 billion yuan. It is estimated that in 2010, this figure will exceed 80 billion yuan. The huge market space has opened up a broad space for Sofitel's development. It is driven by this powerful opportunity that Sofitel has established a huge marketing system of more than 30 provinces, more than 2000 cities, more than 6000 sales teams and more than 1000 dealers in China over the past 20 years. In 23 days, any of Sofitel's products can be spread all over China. In the era of network winning and terminal being king, Sofitel's carefully constructed sales highway has become a powerful magic weapon to win. With the help of the huge sales Highway, Sofitel has extended to more than 200 product series with differentiated marketing and the rhythm closest to the needs of consumers. It has cultivated many famous star products, such as seaweed slimming soap, anti shedding shampoo, slimming facial cleanser, top ten beauty facial cleanser, negative ion shampoo, etc. These products are not only favored by domestic consumers, but also exported to Japan, South Korea, Europe and the United States and other countries and regions. Advanced scientific research and strong production capacity are the basic guarantee for Sofitel to take off. In the fierce market competition, Sofitel adheres to scientific research as the backing and cooperates with many scientific research institutes at home and abroad. In scientific research, Sofitel adheres to the road of rejuvenation of national cosmetics, and always highlights the advanced concept of combination of Oriental herbal refinement and modern cutting-edge technology. Its series of Oriental herbal science and technology products are not only enthusiastically praised by consumers, but also become the best-selling classic products. At present, Sofitel has a production base of nearly 10000 square meters in Wuzhou, Guangxi, and has introduced international cutting-edge production equipment from the United Kingdom and the United States. It is produced in strict accordance with ISO9000 standards and strictly guarantees the quality of each product. In 2004, the company purchased nearly 260 mu production base project of Tianshui Jiaoyan in Conghua, Guangzhou, to build it into the largest cosmetics production base in China. The development of enterprises can not be separated from science and technology, not to mention talents. Over the years, Sofitel has been focusing on talent strategy as a major strategic project, constantly providing opportunities for employees to study in famous universities in China, and through improving the enterprise incentive mechanism, it has formed the eight character talent strategy of "absorbing, cultivating, retaining and using well". All these have made Sofitel's talent structure continuously optimized, and formed a cohesive force and combat effectiveness An efficient team. More than 20 years of brilliance have brought up the resolute character and the persistent and enterprising spirit of Sofitel people. Under the guidance of corporate culture of love, dedication, integrity, compliance and contribution, Sofitel will, under the leadership of chairman Liang Guojian, firmly grasp the huge development opportunity of China's cosmetics industry, comprehensively implement the sustainable development strategy, and let Sofitel shine in China and go to the world at the same time! Sofitel vows to be the flag bearer and the world leader of China's cosmetics industry! Sofitel, Kun Pengzhan wing 90000 Li, vast sky into a new brilliant!

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