我要投票 三只松鼠在卤味熟食行业中的票数:249
· 外 推 电 报 ·
2025-02-05 16:56:04 星期三

【三只松鼠是哪个国家的品牌?】

三只松鼠是什么牌子?「三只松鼠」是安徽三只松鼠电子商务有限公司旗下著名品牌。该品牌发源于安徽,由创始人章燎源在2012期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

三只松鼠股份有限公司位于安徽省芜湖市,2012年注册成立,是一家以以坚果、干果、茶叶、休闲零食等食品的研发、分装及销售的为主的产业链平台型企业,围绕“让天下主人爽起来”的使命,业务范围已扩展至动漫、影视等领域。

在“大众创业、万众创新”的时代大潮下,三只松鼠从五个人的创业团队,仅用五年的时间就成为一家年销售额超过50亿元的企业。截至目前,三只松鼠拥有员工3200多人,平均年龄24.5岁。

“做强一个IP,横跨多个产业,以三驾马车为驱动”是三只松鼠未来五年的战略规划,借此努力实现销售额达300亿+,进入中国500强的目标。从2012年至今,三只松鼠的产品覆盖天猫、京东、苏宁易购等各类电商渠道,并已建成芜湖、天津、成都、广州、西安等  十二个仓储物流中心以及三大配送中心。

同时在消费升级的大背景下,2016年9月30日,三只松鼠投食店在芜湖开业,目前投食店范围已涉及安徽、江苏、浙江、四川等地,单店坪效一般可达2500元/㎡。三只松鼠利用线上线下融合的方式,打造2.5次元城市歇脚地,将消费体验持续升级,未来5年松鼠投食店将增至1000家,为主人带来更加直观的消费感受。2017年,三只松鼠正式铺开松鼠小镇计划,松鼠小镇将被打造成一体化的新型商业综合体,为主人带来新的消费体验。

三只松鼠积极探索利用“互联网+”推动中国农产品行业变革,有效地将信息化技术、动漫化品牌、数据化品质控制方式相结合,采用新的商业模式和运营手法,使农产品品质更稳定、物流周转速度更快、产品新鲜度更好、品牌更贴近年轻一代的消费者,并且专注为消费者提供极致的用户体验,截止2017年6月30日,三只松鼠使用会员数已超6000万。

资本的力量加速了三只松鼠对电商产业的布局和发展步伐。成立以来,三只松鼠累计获得今日资本、IDG资本2800多万美元投资,目前已在芜湖建设完成超过5万平米的电商运营总部,未来投食店和松鼠小镇的规划也将遍布全球!

英文翻译:Three squirrels Co., Ltd. is located in Wuhu City, Anhui Province. It was registered and established in 2012. It is an industry chain platform enterprise mainly engaged in the research and development, sub packaging and sales of nuts, dried fruits, tea, snacks and other foods. Focusing on the mission of "making the world Master cool up", its business scope has been expanded to animation, film and television and other fields. In the era of "mass entrepreneurship and innovation", three squirrels have become an enterprise with an annual sales volume of more than 5 billion yuan in only five years from the entrepreneurial team of five people. So far, the three squirrels have more than 3200 employees, with an average age of 24.5 years. "Strengthen one IP, span multiple industries, and drive by troika" is the strategic plan of three squirrels in the next five years, so as to strive to achieve sales of 30 billion + and enter the top 500 of China. Since 2012, the products of the three squirrels have covered tmall, Jingdong, Suning e-commerce channels, etc., and 12 warehousing and logistics centers and three distribution centers have been built in Wuhu, Tianjin, Chengdu, Guangzhou, Xi'an, etc. At the same time, in the context of consumption upgrading, on September 30, 2016, three squirrel feeding stores opened in Wuhu. At present, the range of feeding stores has covered Anhui, Jiangsu, Zhejiang, Sichuan and other places, and the average floor efficiency of a single store can reach 2500 yuan / ㎡. Three squirrels make use of online and offline integration to create a 2.5-dimensional urban resting place and continuously upgrade the consumption experience. In the next five years, there will be 1000 squirrels feeding stores, which will bring more intuitive consumption experience to the owners. In 2017, three squirrels officially launched the squirrels town plan. The squirrels town will be built into a new integrated commercial complex to bring new consumption experience to the owners. Three squirrels actively explore the use of "Internet plus" to promote China's agricultural product industry transformation, effectively integrate information technology, animation brand and data quality control mode, adopt new business mode and operation method, make agricultural products quality more stable, logistics turnover speed faster, product freshness better, brand closer to the younger generation of consumers, and focus on Consumers provide the ultimate user experience. As of June 30, 2017, the number of members using three squirrels has exceeded 60 million. The power of capital accelerated the layout and development of e-commerce industry by three squirrels. Since its establishment, the three squirrels have accumulated more than 28 million US dollars of today's capital and IDG capital investment. At present, an e-commerce operation headquarters of more than 50000 square meters has been built in Wuhu. In the future, the planning of feeding shops and squirrels town will also spread all over the world!

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