【T风尚志是哪个国家的品牌？】

在被互联网分解地愈趋碎片化的信息图景中，诞生于2004年的《T》杂志（T Magazine）一直坚持以耐人寻味的视角、专业原创的报道，敏锐、深入地挖掘并解读社会文化及潮流风尚背后的深层内涵。

这本诞生于纽约的杂志，在过去逾十年间以高品质的报道及风格化的美学语言，成为西方乃至全球族群了解及观察当今文化、时尚现象的瞭望地。《BoF时装评论》曾写道：“《T》凭借其精美的视觉呈现与高质量的报道方式在国际上备受尊崇”。《时代周刊》CEO Mark Thompson如此评价道：“今天，当你看着《T》这本杂志，我认为所有人都会觉得它是这个时代景观中无比重要的一部分。”创刊于2015年的《T》中文版，使中文读者得以实现与全球的文化、时尚、设计界人士的知识同步。

在创刊一周年之际，《T》中文版宣布推出独立于杂志的中文网站Tstyle.com.cn，在秉承《T》杂志“通过文化阐述风格”的编辑哲学的同时，立足于为杂志的忠实读者及更多社会精英提供专业、高品质的全球化内容。Tstyle中文网将明显地区别于目前的文化、时尚类网站，主要体现在以下几个方面：

讲述“关于风格的文化（the Culture of Style）”

20世纪重要的艺术批评家迈耶尔·夏皮罗曾在其里程碑性的著作《论风格》（STYLE）中写道：“风格，意指某个艺术家或一个群体的经久不变的形式，有时也指个人或群体的恒常的要素、特性和表现。这个术语也运用于一个个人或整个社会的行为，例如说到‘生活方式’或者‘文化格局’（此中“方式”及“格局”均为英文Style一词）。”

夏皮罗的阐释，代表了Tstyle中文网对于“Style”一词的理解。网站将秉承《T》杂志“讲述关于风格的文化（Culture of Style）”的编辑哲学，一方面顺应当今读者的信息获取需求，呈现高度甄选的前沿一手资讯；另一方面，将剥离目前人们对于时尚、设计、艺术、美食、旅行等话题的刻板理解，将个体与事件置于文脉叙述之中，讲述其背后的历史成因、文化渊源，挖掘其所反映的集体思考与情感的“内在”面貌。

关于Tstyle中文网的7大频道

Tstyle中文网开设7大频道：【艺术与文化】、【设计】、【男装时尚】、【女装时尚】、【旅行】、【美食与餐厅】及【纪录片】。该频道的设置，延续了Tstyle对于“风格”一词的理解。我们对时代风尚的洞察，并不拘泥于时尚、设计、艺术等特定的美学形式，而认为“旅行”、“美食”、“健康”等皆是当今生活及文化格局中不可或缺的一部分。事实上，Tstyle认为如今对“风格”或“美学”的理解，早已跳出了专业的藩篱，而向着各个领域互渗。

【艺术与文化】：Tstyle在这一板块的观察是广阔的。当代艺术、古代艺术、民艺、写作、电影、音乐、考古等均是我们涉猎的范畴，在艺术媒介上更是形式不拘。这一频道中，Tstyle延续原版网站的调性，开设了几档系列性栏目，包括：关注摄影艺术的“Viewfinder”、邀请业内人士荐书的“荒岛书单”以及探访作家书房讲述其个人与文化故事的“作家的房间（Writer’s Room）等。

【设计】：除了典型的建筑、室内、产品设计外，Tstyle的触角也伸向书籍设计、字体设计等更加精微的平面设计领域。在这一频道中，Tstyle所甄选的个案及主题均有着各自在历史与当下的代表性及特异性。Tstyle对设计的阐述，将不同于专门化的对设计本身的讨论，除了兼顾专业性之外，更从地缘、历史、记忆与情感等人文层次，讲述关于设计的故事。其中，“Home and Work”是一档具有延续性的讲述创意人士之家的专题报道。

【男装时尚】/【女装时尚】：Tstyle专门为男装与女装时尚分设频道，这种专门性的区分根植于Tstyle对于当今男女着装行为的洞察。Tstyle的“时尚”内容，将摈弃目前趋于同质化的“消费指南/产品目录”形态，深度挖掘时尚背后的工艺与背景，就潮流走向的缘起及历史延承等进行分析——通过文化阐述时尚。

【旅行】：在Tstyle的哲学中，“旅行（Travel）”是真正的“旅途（Journey）”，因此这一频道下的内容，绝非顾问式的“导游指南”。Tstyle的“旅行”讲述一个地方的风土与蜕变，也讲述旅者的自我发现，通常我们选择的地点及讲述视角均有着自身的独特性。T的代表性栏目“城市指南”，亦是在根植于一座城市的文脉及社会环境变化的基础上书写的“指南”。同时，特殊的城市场所的推介，亦在这一板块之下，而我们的报道往往与一种新的生活方式相勾连。

【美食与餐厅】：该板块讲述关于餐厅、厨师、美食家、调酒师、茶道家等人物与美食的故事。这一板块，除了始终专注于讲述关于美食的文化及故事之外；其亮点在于“食谱”这一内容。几乎在每则报道中，我们都会邀请美食领域的重要人物分享他的食谱或烹饪贴士，使读者“读为所用”。

【纪录片】：“纪录片”这一频道，将涵盖Tstyle的所有频道内容，以创意的纪录影像方式传递文字报道无法呈现的另一面。如：T House Tours 将以纪录片的方式带领观者走进创意人士的家宅；Backstage将带领观者探秘一场时装秀成行的幕后；Illustrated Interview则将以动态的方式呈现T的插画访谈等。

英文翻译：In the increasingly fragmented information landscape decomposed by the Internet, tmagazine, born in 2004, has always adhered to the interesting perspective, professional and original reports, and has been keen and in-depth excavation and interpretation of the deep connotation behind social culture and trend. This magazine, born in New York, has become a lookout for the western and global ethnic groups to understand and observe the current culture and fashion phenomenon with high-quality reports and stylized aesthetic language in the past decade. BOF fashion review once wrote that "t" is highly respected internationally for its exquisite visual presentation and high-quality reporting. ". "Today, when you look at t, I think everyone will think it is an extremely important part of the landscape of the times," said time CEO Mark Thompson Founded in 2015, the Chinese version of T enables Chinese readers to synchronize their knowledge with those in the global cultural, fashion and design circles. On the first anniversary of the founding of the magazine, the Chinese edition of T announced the launch of the Chinese website tstyle.com.cn, which is independent of the magazine. While adhering to the editorial philosophy of "style through culture" of T magazine, it is based on providing professional and high-quality global content for loyal readers of the magazine and more social elites. Style Chinese website will obviously distinguish itself from the current cultural and fashion websites in the following aspects: about the culture of style, an important art critic in the 20th century, Meyer Shapiro wrote in his landmark work style: "style refers to the permanence of an artist or a group Sometimes, it also refers to the constant elements, characteristics and performance of individuals or groups. The term is also applied to the behavior of an individual or society as a whole, for example, when it comes to "lifestyle" or "cultural pattern" (in which "style" and "pattern" are both in English). " Shapiro's interpretation represents the understanding of the word "style" on the Chinese website of style. The website will adhere to the editorial philosophy of "culture of style" of T magazine. On the one hand, it will comply with the information acquisition needs of today's readers and present highly selected cutting-edge first-hand information. On the other hand, it will peel off people's rigid understanding of fashion, design, art, food, travel and other topics, and put individuals and events into context narratives, Narrate the historical causes and cultural origins behind it, and excavate the "inner" appearance of collective thinking and emotion reflected by it. About the 7 channels of tstyle Chinese network, tstyle Chinese network has 7 channels: Art and culture, design, men's fashion, women's fashion, travel, food and restaurant and documentary. The setting of this channel continues tstyle's understanding of the word "style". Our insight into the fashion of the times is not limited to fashion, design, art and other specific aesthetic forms, but we believe that "travel", "food", "health" and other aspects are an integral part of today's life and cultural pattern. In fact, tstyle believes that today's understanding of "style" or "Aesthetics" has already jumped out of professional barriers and infiltrated into various fields. [art and culture]: tstyle's observation in this section is broad. Contemporary art, ancient art, folk art, writing, film, music, archaeology and so on are all the categories we are involved in, and the form is not restricted in the art media. In this channel, tstyle continues the tone of the original website and opens several series of columns, including "viewfinder" focusing on photography, "desert island book list" inviting insiders to recommend books, and "writer's room" visiting writers' study to tell their personal and cultural stories. [design]: in addition to the typical architectural, interior and product design, the tentacles of tstyle also extend to the more subtle graphic design fields such as book design and font design. In this channel, the cases and themes selected by tstyle are respectively representative and specific in history and present. Tstyle's elaboration on design will be different from the specialized discussion on design itself. In addition to the consideration of professionalism, it also tells the story about design from the geographical, historical, memory and emotional levels of humanity. Among them, "home and work" is a continuous special report about the home of creative people. [men's fashion] / [women's fashion]: tstyle specially sets up channels for men's fashion and women's fashion. This special distinction is rooted in tstyle's insight into today's men's and women's dress behavior. Tstyle's "fashion" content will abandon the current homogenization of the "consumer guide / product catalog" form, dig deeply into the process and background behind fashion, analyze the origin and historical continuation of the trend of fashion - elaborate fashion through culture. [travel]: in tstyle's philosophy, "travel" is the real "journey". Therefore, the content of this channel is not an advisory "guide guide". Tstyle's "travel" tells about a place's customs and transformation, and also tells about the tourists' self discovery. Usually, the place we choose and the narrative perspective have their own uniqueness. T's representative column "City Guide" is also a "guide" written on the basis of a city's context and social environment changes. At the same time, the promotion of special urban places is also under this plate, and our reports are often linked with a new way of life. [food and restaurant]: this section tells the story of the restaurant, chef, gourmet, bartender, tea Taoist and other characters and food. In addition to always focusing on the culture and story of food, the highlight of this section is "recipe". In almost every report, we invite important people in the field of gastronomy to share their recipes or cooking tips so that readers can "read for use". [documentary]: the channel "documentary" will cover all channels of tstyle, and transmit the other side that text reports cannot present in the creative way of recording images. For example: thesousetours will lead the viewer into the house of the creative people in the form of documentary; backstage will lead the viewer to explore the behind the scenes of a fashion show; illustratedinterview will present t's illustration interview in a dynamic way.

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