【拉丁红LATINRED是哪个国家的品牌?】
倾听历史之音,触摸民族之魂,广州市拉丁红贸易有限公司创建人——董晓,一位朴实无华、拥护民族文化的年轻企业家,专注于把蕴有千年华夏文化的民族内涵融入到皮具事业中,打造一个属于中国人自己的经典民族皮具品牌,一块皮件、一把锤子、一颗小钉开始,用心延续中国传统手工皮具制作的经典工艺。从丰富的中国文化中找到具张力的民族元素,以自主创新的民族品牌之路,开创真正的皮具品牌中国创造。
品牌定位
——Latinred品牌定位主要针对白领、公务员、教师与商务人士打造的具个性风格的品牌。
品牌个性
——低碳、活力、个性、富有自信。
目标消费群体
•25—45岁的人群(白领为主,涉及有固定收入,追求个性体现的年轻人)。
•30—50岁的人群(事业有成,忙里偷闲的成功人士)。
产品系列
男女大包系列:
自信、都市时尚、专为喜爱随意、个性、自信而有活力的人士而打造,产品设计风格简约时尚,自由随意性,休闲自然。
手包系列:
商务、上班、逛街、随心所欲,手包系列设计款式丰富,实用性强,适合各种类型人群使用。
钱包系列:
男女钱包系列为公司的主打产品系列,其设计款式丰富,美观奈用,一直以来都受到消费者的喜爱。
英文翻译:Listen to the voice of history, touch the soul of the nation, Dong Xiao, founder of Guangzhou Latin red Trade Co., Ltd., a simple and unsophisticated young entrepreneur who supports the national culture, focuses on integrating the national connotation of Chinese culture with a thousand years into the leather industry, building a classic national leather brand belonging to the Chinese people, a piece of leather, a hammer, a small nail At the beginning, we will continue the classic craftsmanship of traditional Chinese hand-made leather goods. Find the national elements with tension from the rich Chinese culture, and create the real leather brand in China by the way of independent innovation of national brand. Brand positioning - latinred brand positioning is a brand with unique style, which is mainly aimed at white-collar workers, civil servants, teachers and business people. Brand personality - low carbon, vitality, personality, self-confidence. Target consumers: people aged 25-45 (mainly white-collar workers, involving young people with fixed income and pursuing personality). • 30-50 year olds (successful people who have a successful career and are busy). Product series men's and women's big bag series: self-confident, urban fashion, designed for people who like to be casual, personalized, confident and dynamic. The product design style is simple and fashionable, free and casual, leisure and natural. Handbag series: business, work, shopping, arbitrary, handbag series design style rich, practical, suitable for all types of people. Wallet series: Men's and women's wallet series is the company's main product series, its design style is rich, beautiful naiyong, has been loved by consumers.
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