【史麦斯热水器是哪个国家的品牌?】
广东史麦斯电器有限公司座落于有全国家电产业基地之称的广东中山市,是一家集电热水器、厨房电器(吸油烟机、燃气灶具、保洁柜)、燃气热水器、空气能热水器、净水器、空气净化器、壁挂炉生产销售于一体的大型现代化企业,公司旗下包括史麦斯(中山)卫厨有限公司和佛山市史麦斯卫厨电器有限公司,三大生产基地。
史麦斯公司现拥有超过1000名员工,其中技术研发人员60多名,占地面积达80000多平方米。设立有专业的产品技术研发中心及公司战略发展研究中心,每年自主研发创新的技术专利多达20多项。其中行业率先研发的台“智能出水断电安全核心技术”的电热水器,荣获得国家高新实用技术专利,一直电热水器行业安全的新标准。公司通过巨资引进全套进口的全自动生产设备,包括全自动先进的电热水器搪瓷生产线、自动总装线、自动内胆生产线、自动喷粉生产线和自动高压发泡生产线、全自动燃气壁挂炉生产线以及烟机、炉具生产线等先进生产设备。并采用6S生产管理体系,全面提升产品的质量和产量,其中电热水器年生产总量达200万台,其他产品100万台/套,成为广东最具实力的电热水器生产企业之一,公司年产值超过十亿元。公司前后荣获了欧盟CE认证、ISO9001质量体系证书、国家财政部电热水器第一批、第二批家电下乡中标产品、国家“AAA”级质量信用企业证书、壁挂炉行业十佳品牌、中国家用电器协会会员单位,中国家用电器研究院战略合作伙伴,广东名牌产品以及轻工联合会颁发最具竞争力优势品牌产品等荣誉称号。
多年来,史麦斯凭借雄厚的综合实力,与诚信经营的良好口碑,以优异品质为基石,与国内外多个知名品牌形成战略合作关系,产品畅销国内及国外20多个国家和地区。2010年,为了发展史麦斯国内市场,壮大史麦斯自主品牌,公司投入重金,聘请国际影星范冰冰小姐为史麦斯品牌代言人,通过良好的运营体系及强大的实力作为后盾,史麦斯初次在国内打开了厨卫品牌的通道,并建立了良好的市场基础。为了更切合史麦斯品牌的发展规划,2013年史麦斯更是不惜投入巨资,聘请亚洲天后黄圣依小姐作为品牌代言人,并于先后在央视新闻频道CCTV13、农业军事频道CCTV7及经济频道CCTV2三大频道黄金时段投播品牌广告,使史麦斯的品牌拉力得到的提升。史麦斯坚信品牌的力量,通过明星代言、央视广告、实体推广、专卖店、区域营销会议等多种高效的营销战略,依靠全体史麦斯人的努力,力求在短期内将史麦斯打造成国内知名品牌。
史麦斯坚持国际化的发展战略,以做强做大为企业发展目标。引进先进的管理经验,不断革新科学、高效灵活的管理机制,坚持“以人为本、追求优异、精诚服务”的企业理念,建立了一套完善的现代化企业管理体系和企业文化,不断培养高素质的科技人才,注重销售团队综合能力培训,不断地推动史麦斯健康发展和壮大。以创新科技,高素质团队,高品质服务三方面铸造史麦斯的核心竞争力。
史麦斯公司秉承“扎根中国,面向全球”的发展宗旨,以“国际品质,全球共享”为核心导向,不断地研发创新,优化管理,提升服务,充分发挥自身的优势,综合人才、技术、管理等各方面优势,致力扩大覆盖全国,辐射海外的生产、营销网络,力争成为中国厨卫行业的领军品牌,努力为广大客户提供更多的优质节能产品和全方位的满意服务。
英文翻译:Located in Zhongshan City, Guangdong Province, which is known as the national home appliance industry base, Guangdong SMAS Electric Appliance Co., Ltd. is a large modern enterprise integrating the production and sales of electric water heater, kitchen appliances (range hood, gas stove, cleaning cabinet), gas water heater, air energy water heater, water purifier, air purifier and wall hanging furnace. Its subsidiaries include SMAS (Zhongshan) Wei Chefs Co., Ltd. and Foshan SMX Kitchen Electrical Co., Ltd., three production bases. SMC now has more than 1000 employees, including more than 60 technical R & D personnel, covering an area of more than 80000 square meters. There are professional R & D centers for product technology and strategic development research centers of the company. Each year, there are more than 20 independent R & D and innovation technology patents. Among them, the electric water heater with "core technology of intelligent water outlet and power-off safety" developed by the industry is honored with the national high and new practical technology patent and has been the new safety standard of the electric water heater industry. The company has introduced a complete set of imported full-automatic production equipment, including full-automatic advanced electric water heater enamel production line, automatic general assembly line, automatic liner production line, automatic powder spraying production line and automatic high-pressure foaming production line, full-automatic gas wall hanging furnace production line, smoke machine, stove production line and other advanced production equipment. And the 6S production management system is adopted to comprehensively improve the quality and output of the products. The total annual production of electric water heaters is 2 million units, and that of other products is 1 million units / set. The company has become one of the most powerful electric water heater manufacturers in Guangdong, with an annual output value of more than one billion yuan. Before and after the company won the European Union CE certification, ISO9001 quality system certificate, the first batch of national Ministry of Finance electric water heaters, the second batch of home appliances to the countryside winning products, the national "AAA" quality credit enterprise certificate, the top ten brands in the wall hanging furnace industry, the member unit of China Household Appliances Association, the strategic partner of China Household Appliances Research Institute, Guangdong famous brand products and Light Industry Federation The most competitive brand products and other honorary titles. Over the years, with strong comprehensive strength, good reputation of honest operation, excellent quality as the cornerstone, Smyth has formed strategic cooperation relationship with a number of well-known brands at home and abroad, and its products sell well in more than 20 countries and regions at home and abroad. In 2010, in order to develop smace's domestic market and expand its own brand, the company invested heavily and hired Miss Fan Bingbing, an international movie star, as the spokesman of smace's brand. With a good operation system and strong strength as the backing, smace opened the channel of kitchen brand in China for the first time and established a good market foundation. In order to better fit the development plan of Smyth brand, Smyth invested a lot of money in 2013, hired Miss Huang Shengyi, the Asian queen, as the brand spokesperson, and successively broadcast brand advertisements on CCTV news channel cctv13, agricultural Military Channel CCTV7 and economic channel CCTV2 in the golden period, which improved the brand pull of Smyth. SMX firmly believes in the strength of the brand, through a variety of efficient marketing strategies such as star endorsement, CCTV advertising, entity promotion, specialty stores, regional marketing conferences, and relying on the efforts of all SMX people, SMX strives to build SMX into a domestic famous brand in the short term. The company adheres to the international development strategy and aims to become stronger and bigger. Introducing advanced management experience, continuously innovating scientific, efficient and flexible management mechanism, adhering to the enterprise concept of "people-oriented, pursuing excellence and sincere service", establishing a set of perfect modern enterprise management system and enterprise culture, constantly cultivating high-quality scientific and technological talents, paying attention to the comprehensive ability training of sales team, and constantly promoting the healthy development and growth of SMX. With innovative technology, high-quality team and high-quality service, the core competitiveness of Smyth is forged. Adhering to the development tenet of "taking root in China and facing the world" and taking "international quality and global sharing" as the core guidance, SMC is constantly developing and innovating, optimizing management, improving service, giving full play to its own advantages, integrating talents, technology, management and other advantages, striving to expand the production and marketing network covering the whole country and radiating overseas, striving to become China The leading brand in the kitchen and bathroom industry strives to provide customers with more high-quality energy-saving products and all-round satisfactory services.
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