【山东航空是哪个国家的品牌？】

被誉为“齐鲁之翼”的山东航空集团有限公司（以下简称“山航集团”）是由中国国际航空股份有限公司、山东省经济开发投资公司等十家股东合资组成的从事航空运输相关产业经营的企业集团公司。于1994年3月12日经国家民航总局和山东省委、省政府批准成立，总部在济南。

山航集团以股权关系为纽带，控股山东航空股份有限公司、山东太古飞机工程有限公司、山东国际航空培训有限公司、山东航空翔宇技术服务有限公司、山东彩虹航空广告有限公司以及丹顶鹤大酒店等子公司和分支机构，形成了以运输业为龙头，集航空运输、飞机维修、航空培训、酒店旅游、广告业务为一体的上下游业务配套发展的经营格局。

山航集团公司控股的山航股份是山航集团公司的核心单元业务、深交所B股上市公司，主营航空运输业务。十七年来，山航始终把“确保安全，狠抓效益，力求正点，优质服务”放在首位。截至2012年6月，拥有波音B737系列、CRJ系列等各型飞机59架；到“十二五”末，达到100架飞机，跨入大型航空公司行列。公司目前经营航线110余条、每周2000多个航班飞往全国60多个大中城市，并开通香港、台湾等地区航线和韩国、日本国际航线。在济南、青岛、烟台、厦门、北京、昆明、重庆等地设有飞行基地，形成了“东西串连、南北贯通、覆盖全国及周边”的航线网络。

山航集团连续保持了十七年的安全飞行记录，先后四次获得民航总局安全最高荣誉奖“金雁杯”和“金鹰杯”，2010年顺利实现安全飞行100万小时，荣获中国民航“飞行安全一星奖”。多次被评为国家级“用户满意服务单位”、“全国质量效益型企业”，公司彩虹乘务队、市场部济南营业部被团中央、民航总局命名为“全国青年文明号”。

山航集团高度重视品牌建设，以品牌建设引领服务工作，自2005年以来航班正点率一直位列全民航前茅，曾连续多年获评“中国500最具价值品牌”，作为第十一届全运会航空服务合作伙伴，为全运会提供了优质服务。作为2012年在山东海阳举办的第三届亚洲沙滩运动会航空服务合作伙伴，山航将为赛会提供有力的航空服务保障。

山航集团积极行使社会责任，在抗震救灾、奥运保障中，多次圆满完成急难险重的航空运输保障任务，被山东省人民政府授予“山东省抗震救灾英雄集体”，山航股份飞行部被中华全国总工会授予抗震救灾重建家园“工人先锋号”；山航股份青岛分公司被授予“北京奥运会、残奥会航空运输保障先进集体”称号。

近年来，山航集团积极应对市场竞争和挑战，加快结构调整步伐，积极实施内部改革，特别是与国航实现战略合作以来，盈利水平逐年提升，2006年至今已连续六年实现盈利。

当前山航集团正在以科学的发展观为指导，坚持发扬开拓创新的企业精神，不断强化核心单元业务竞争优势、提高传动辐射能力，为创建“平安山航、和谐山航”，实现跨越式发展努力奋斗。

英文翻译：Shandong Airlines Group Co., Ltd. (hereinafter referred to as "Shanhang group"), known as the "wings of Qilu", is a joint venture enterprise group composed of ten shareholders, including China International Aviation Co., Ltd. and Shandong Economic Development and investment company, engaged in the operation of air transport related industries. It was established on March 12, 1994 with the approval of the State Civil Aviation Administration, Shandong provincial Party committee and provincial government and its headquarters in Jinan. Shanhang group, with the equity relationship as the link, holds the subsidiaries and branches of Shandong Airlines Co., Ltd., Shandong Taigu Aircraft Engineering Co., Ltd., Shandong international aviation training Co., Ltd., Shandong aviation Xiangyu Technical Service Co., Ltd., Shandong Rainbow Aviation Advertising Co., Ltd. and Red Crowned Crane Hotel, forming a transportation industry as the leader, integrating air transportation and aircraft Maintenance, aviation training, hotel tourism, advertising business as one of the upstream and downstream business supporting development business pattern. Shanhang shares controlled by Shanhang group company is the core unit business of Shanhang group company and the B-share Listed Company of Shenzhen Stock Exchange, which is mainly engaged in air transportation business. Over the past 17 years, Shanhang has always put "ensuring safety, paying close attention to efficiency, striving to be punctual and providing high-quality services" in the first place. As of June 2012, it has 59 Boeing B737 series, CRJ series and other types of aircraft; by the end of the 12th Five Year Plan, it has reached 100 aircraft and entered the ranks of large airlines. At present, the company operates more than 110 routes, more than 2000 flights a week to more than 60 large and medium-sized cities across the country, and has opened routes to Hong Kong, Taiwan and other regions, as well as international routes to South Korea and Japan. There are flight bases in Jinan, Qingdao, Yantai, Xiamen, Beijing, Kunming, Chongqing and other places, forming a route network of "East-West connection, north-south connection, covering the whole country and its surrounding areas". Shanhang group has kept a safe flight record for 17 years. It has won the "golden wild goose Cup" and "Golden Eagle Cup" of the highest honor award of CAAC safety four times. In 2010, it successfully achieved one million hours of safe flight and won the "one star award for flight safety" of CAAC. It has been rated as the national "user satisfaction service unit" and "national quality and efficiency enterprise" for many times. The rainbow crew and Jinan business department of marketing department of the company have been named "National Youth Civilization" by the Central Committee of the Communist Youth League and the General Administration of civil aviation. Shanhang group attaches great importance to brand construction and takes the brand construction as the leading service. Since 2005, the punctuality rate of flights has been ranked at the top of the civil aviation industry. It has been awarded "China's 500 most valuable brand" for many years in a row. As an aviation service partner of the 11th National Games, Shanhang group has provided high-quality services for the games. As the aviation service partner of the third Asian Beach Games held in Haiyang, Shandong Province in 2012, Shanhang will provide strong aviation service guarantee for the games. Shanhang group has actively performed its social responsibility. In the earthquake relief and Olympic Games, it has successfully completed the urgent and dangerous air transport security tasks for many times, and has been awarded "Shandong Province earthquake relief hero collective" by Shandong Provincial People's government, the flight department of Shanhang Co., Ltd. has been awarded "worker pioneer" by all China Federation of trade unions, and the Qingdao Branch of Shanhang Co., Ltd. has been awarded "North" by Shandong Provincial People's government Beijing Olympic Games, Paralympic Games air transport security advanced collective "title. In recent years, Shanhang group has actively responded to market competition and challenges, accelerated the pace of structural adjustment, and actively implemented internal reform. Especially since the strategic cooperation with Air China, the profit level has been improved year by year, and it has achieved profit for six consecutive years since 2006. At present, under the guidance of scientific development concept, Shandong Airlines Group is persisting in carrying forward the enterprise spirit of development and innovation, continuously strengthening the competitive advantage of core unit business, improving the transmission radiation ability, striving for the establishment of "safe and harmonious Shandong Airlines" and the realization of leapfrog development.

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