【SALEWA沙乐华是哪个国家的品牌？】

1935年创于德国，欧洲前沿的登山和户外运动品牌，隶属于意大利OBERALP集团旗下，登山、攀岩相关领域产品线专业的户外品牌

1935年，德国马具协会主席JOSEFLIEBHART在慕尼黑创建SALEWA德国有限公司。1998年，意大利OBERALP集团为SALEWA的德国血统注入了意大利的元素，“一半的重量双倍的强度”使其成为登山探险装备的创新者。 无论是在世界任何角落，结合专业运动员探索恶劣极限之地的经历，运用高科技的面料与技术，研发值得信赖的全天候、全系列功能性产品，为探险家们提供安全、舒适的保护。

品牌历史

1935年：SALEWA创始于1935年7月8日，创始人为德国马具协会主席Josef Liebhart先生。在德文中，SA意为马具，LE意为皮具，WA则意为用品；

1940年：1948年6月21日的金融改革，给德国西部以及SALEWA品牌带来新开始。当时的主推产品有相机包、背包、皮质足球、摩托车油槽包、由榛树木材制成的滑雪杆等等；

1955年：SALEWA不仅研发出优异的登山探险背包，并支持Hermann Huber先生带领一支跨国探险队完成了安第斯山脉的远征探险，Hermann Huber先生之后任职SALEWA管理总监；

1960年：在这一时段，SALEWA研发制造的全调整型冰爪重新定义了该类产品，也成为当时SALEWA成功的产品之一。SALEWA也由其研发制造的的螺旋形冰锥，成为了高山领域装备前沿品牌，这一发明至今仍是行业标杆；

1979年：振翅雄鹰正式成为SALEWA品牌的注册商标，也从此成为了SALEWA产品品质与性能的象征。同时在市场上同步推出突破性的SIERRA圆顶帐篷；

1985年：与探险家Reinhold Messner 和Kurt Albert强强联手,让大量创造性的发明在远征上得到实战测试；

1990年：意大利进口商 Heiner Oberrauch先生与他所属的Oberalp集团正式接手SALEWA品牌的经营管理。品牌总部迁至意大利的波尔扎诺；

1994年：研发出的Helium头盔，是轻量的头盔，充分展现了SALEWA产品的特质——“一半的重量，双倍的强度”；

2001年：“一半的重量，双倍的强度”成为SALEWA产品开发的标准。SALEWA在此之后专注于超轻产品的研发，并在2001年研发出超轻产品系列，如：重33g的Sub 33登山扣和重量不到350g的超轻夹克；

2002年：第一家零售店铺在Finale Ligure开业；

2003年：SALEWA持续扩张，陆续在法国和西班牙设立子公司。此时，登山和户外品牌在欧洲市场遍地开花，并发起了强大的出口攻势；

2005年：SALEWA开始开发全新品类： 鞋子；

2007年：为更好的满足北美市场需求，SALEWA分别在博尔德州、科罗拉多州设立分公司。同时，在其他重要的出口市场，SALEWA也作出了关键的决策。在韩国这个亚洲户外装备的核心市场，SALEWA与当地合作伙伴协力开启了44家店铺，紧接着又开了16家。而在波兰这个拥有漫长的高山运动传统的市场, SALEWA建立了本土分公司；

2011年：在意大利波尔扎诺打造SALEWA集团新总部，内设攀岩馆，中心仓库以及办公区域；

2015年：在2015年夏季产品发布会上，SALEWA向全球的消费者发布了全新品牌标识和设计理念；

2016年：与图途户外签订战略协议，授予图途户外中国地区独家运营权。

英文翻译：Founded in Germany in 1935, it is a leading brand of mountaineering and outdoor sports in Europe, under the Italian oberalp group. In 1935, josefliebhart, President of German harness Association, founded Salewa Germany Co., Ltd. in Munich. In 1998, the Italian oberalp group injected Italian elements into the German lineage of Salewa, making it an innovator of mountaineering exploration equipment because of its "half weight double strength". No matter in any corner of the world, combined with the experience of professional athletes in exploring extreme places, using high-tech fabrics and technologies, we develop reliable all-weather, all-round series of functional products to provide safe and comfortable protection for explorers. Brand history 1935: Salewa was founded on July 8, 1935 by Josef liebhart, President of German harness Association. In German, SA means harness, Le means leather and wa means supplies; 1940: financial reform on June 21, 1948 brought a new start to the west of Germany and Salewa brand. At that time, the main products were camera bag, backpack, leather football, motorcycle oil tank bag, ski pole made of hazel wood, etc.; in 1955, Salewa not only developed excellent climbing adventure backpack, but also supported Mr. Hermann Huber to lead a multinational expedition team to complete the expedition of the Andes Mountains, and Mr. Hermann Huber later served as the management director of Salewa; in 1960, he worked here In a period of time, the fully adjusted ice claw developed and manufactured by Salewa redefined this kind of product and became one of the successful products of Salewa at that time. The spiral ice cone developed and manufactured by Salewa has become a leading brand of equipment in the field of mountains, and this invention is still a benchmark in the industry. In 1979, flapping Eagle officially became a registered trademark of Salewa brand, which has also become a symbol of quality and performance of Salewa products. At the same time, the company launched the breakthrough Sierra dome tent in the market simultaneously; in 1985, it cooperated with explorers Reinhold Messiner and kurtalbert to make a large number of creative inventions get practical test in the expedition; in 1990, the Italian importer Mr. Heiner oberrauch and his oberalp Group officially took over the operation and management of the Salewa brand. The headquarters of the brand moved to Bolzano, Italy; 1994: the helium helmet developed is a lightweight helmet, which fully demonstrates the characteristics of Salewa products - "half the weight, double the strength"; 2001: "half the weight, double the strength" became the standard of Salewa product development. After that, Salewa focused on the research and development of ultra light products, and developed ultra light product series in 2001, such as: sub33 mountaineering buckle with a weight of 33g and ultra light jacket with a weight of less than 350g; 2002: the first retail store opened in finaleligure; 2003: Salewa continued to expand, and successively set up subsidiaries in France and Spain. At this time, mountaineering and outdoor brands are blooming everywhere in the European market, and launched a strong export offensive; in 2005, Salewa began to develop a new category: shoes; in 2007, in order to better meet the needs of the North American market, Salewa set up branches in boldezhou and Colorado respectively. At the same time, in other important export markets, Salewa also made key decisions. In South Korea, the core market of outdoor equipment in Asia, Salewa opened 44 stores with local partners, followed by 16. And in Poland, a market with a long tradition of mountain sports, Salewa established a local branch company; in 2011, it built a new headquarters of Salewa group in Bolzano, Italy, with climbing hall, central warehouse and office area; in 2015, at the summer product launch in 2015, Salewa released a new brand identity and design concept to consumers around the world; in 2016, it signed a strategic agreement with Tutu outdoor, granting Tutu outdoor exclusive in China The right to operate.

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