【耗子洞是哪个国家的品牌？】

四川，物华天宝，人杰地灵。名满天下的川菜，便发祥于四川这片沃土。食之于四川，又当首推历史名城成都。有着3000余年悠久历史的“美食之都”成都，遍布其大街小巷的名店、名食、名吃。则汇集了川菜的精粹。“美酒成都堪送老”；“万里桥边多酒家”；“珍盘忆少城”（“少城”和“锦城”、“芙蓉城”一样，均乃成都之别称），从唐代的李白、杜甫、李商隐、张籍、宋代的苏东坡、陆游等诗人的诗句中都可以看出，早在唐宋时代，成都的美食佳肴已是脍炙人口，闻名遐迩了。

川菜是中国“四大菜系”之一，是巴蜀文化的重要组成部分之一。从商周时期开始，在漫长的历史进程中，川菜经过了由简到繁，由粗到精，味别多样的演变，到今已成为驰名中外的著名菜系，享有“食在中国，味在四川”的美称。川菜味型之多、调制之妙、菜式之繁，堪称中外菜肴之首。“一菜一格、百菜百味”，是中外食客对川菜特点的高度概括。

以“中国西部餐饮业首强企业”、“四川省最大规模最佳效益餐饮企业”、四川省成都市饮食（集团）公司旗下的“龙抄手”、“陈麻婆豆腐”等为代表的50余家“中华老字号”名店，林林总总，散落在成都的大街小巷；近百家加盟店，遍布四海五洲。百年老店，英姿勃发；终日顾客盈门，车水马龙。我公司共拥有23个“中华老字号”餐饮品牌。其中“龙抄手”、“陈麻婆豆腐”等多个品牌，荣登2006年“中国餐饮100强品牌榜”（中华人民共和国商务部评定），仅2005年，本公司总销售额即今4亿元；仅“龙抄手”春熙路店2005年总销售额即超过4000万元。

我公司是目前我国拥有“国际中餐烹饪大师”、“中国烹饪大师”、“川菜烹饪大师”人数最多、烹饪技术力量最雄厚的餐饮企业，拥有上千名川菜烹饪师；拥有高、中级经济师、会计师和高中级专业教师近200名。我公司拥有两所烹饪学校、一个占地80余亩的“川菜产业园”、一家职业资格鉴定所和一家创刊于1996年、在业内很有影响力的时尚生活杂志《川菜天地》。另外，还拥有“中国名菜”、“中国名点”共27种，并成功将“龙抄手”、“陈麻婆豆腐”、“赖汤圆”、“钟水饺”、“樟茶鸭”等30余种川菜名食、风味小吃、调辅原料、速冻食品转化为工业化生产、创建了“赖汤圆食品厂”、“樟茶鸭食品厂”、“香风味食品厂”和稳固发展的种养殖基地，年产值达数千万元，产品畅销国内外。

我公司有着50多年的辉煌创业史。邓小平、江泽民、杨尚昆、李鹏、朱镕基、万里等一大批老一辈无产阶级革命家、党和国家领导人以及尼克松、西哈努克等许过国外元首，都曾品尝过我公司烹饪大师烹饪的菜品。早在上世纪80年代初，本公司便陆续派出300多名德艺双馨的川菜厨师，远赴美国、日本、澳大利亚、圭亚那、泰国等国传播川菜文化和烹饪技艺；近年来先后向北京钓鱼台、人民大会堂和北京的长城饭店以及上海、天津、成都、杭州、广州、深圳、哈尔滨、海口等城市的五星级涉外饭店派出整套川菜厨师队伍，硕果累累，传为佳话。

为保护非物质文化遗产的精髓，弘扬源远流长的川菜文化，现根据中华人民共和国国务院令第485号《商业特许经营管理条例》和《中国人民共和国商务部2007年第15号令》的要求，我公司已于2007年11月通过了中国人民共和国商务部《商业特许经营管理系统》登记备案（登录号为：5101000002）。我公司从而成为唯一有权在全国范围内开展龙抄手、钟水饺、陈麻婆豆腐、赖汤圆、荣乐园、夫妻肺片、盘飧市、成都小吃城、市美轩、竟成园、带江草堂（邹鲢鱼）、粤香村、耗子洞鸭店、竹林小餐、珍珠圆子、利宾宴、芙蓉餐厅、谭豆花、少城小餐、师友面、耀华餐厅、郭汤圆、成都餐厅共23个“中华老字号”餐饮特许经营业务的企业。我公司面向全国和国外开展“中华老字号”餐饮品牌特许经营业务的消息发布后，在国内外和业内立即引起强烈反响，来电垂询和来成都造访的各地投资商络绎不绝。

百年悠久历史的深沉积淀，形成独一无二、有口皆碑的知名度。“中华老字号”的唯一性和不可替代性，是特许经营店成功的先机，成熟的厨师培训机制和科学的管理体系是特许经营店成功的保障。机不可失，失不再来。挚诚欢迎我国各地和外国有投资川菜和成都小吃产业意向的朋友光临本公司！
“耗子洞张鸭子”闻香止步

提起“耗子洞张鸭子”的“樟茶鸭子”、“烧鹅”、“烧鸭”、“烟熏鸭”等，成都几乎是无人不知。那么这个奇奇怪怪的店名，到底是怎么一回事情呢？清末，成都有两处取名为“耗子洞”（成都称老鼠为耗子）的地方。其中一处在成都提督东街和署袜街交口处，其外面是茶馆，里面是酒店、旅馆。由于巷子深，进口小，故被人们戏称为“耗子洞”、1928年，张国良跟随父亲在这里摆摊，出售烧鸭子等。

1931年，摊子迁到街对面“江东浴室”门口的过道上，取名“福禄轩”。1932年，张父去世，“福禄轩”由张国良独自经营。由于张国良严守“不怕无人买，只怕货不真；不怕无人请，只怕艺不精”的父训，兢兢业业地经营。从进货、加工、销售严格要求，走出了一条发展和壮大之路：“福禄轩”的进货十分严格；配料也挑选优良的，精心加工制作；卖货更为讲究，他始终坚持“剩买主不剩货”这一贯销售原则，店里决不卖陈货。

久而久之，食者发现“福禄轩”的鸭、鹅味道好，货新鲜，因此购者如云。由于“福禄轩”原来在“耗子洞”摆过摊子，店主姓张，因此人们就称为“耗子洞张鸭子”，而“福禄轩”的店名反而被淡忘了。名声传开后，生意更好，从此耗子洞张鸭子便名气大增，当时就成为了成都的名小吃。

提起“耗子洞张鸭子”，不能不提到这里的“樟茶鸭”。翻开“樟茶鸭”的历史，其中慈禧太后对樟茶鸭特别钟爱，常用之欢宴群臣。此外，在1954年，四川厨师范俊康随周总理赴日内瓦。周总理曾用“樟茶鸭”宴客。知名艺人卓别林吃后，说这是世界难得之美味啊。吃完后卓别林还要周总理同意他带一只回家与家人共享。许多外宾吃了“樟茶鸭”后，全称赞不已，有的一次又一次点尝此菜，他们认为四川的“樟茶鸭”比“北京烤鸭”更胜一筹。

上世纪50年代后，“耗子洞张鸭子”有了更大的发展，技术力量更加雄厚，成都著名鸭子制作名师廖荣青、卢绍清、李桂荣等都在此掌厨。品种也增加了“樟茶鸭”、“油淋鸭”、“京酱元宝鸡”、“京酱板鸭”、“白油桶鸭”、“白油板鸭”等品种。店铺也由一家一户经营，发展为两个初具规模的现代化加工厂，五个分店企业，拥有一大批技师，从此走上了规模经营的路子。1992年成都人民政府授予该店为“成都名小吃”称号；1995年，该店被中华人民共和国国内贸易部授予“中华老字号”称号。2006年被中华人民共和国商务部授予“中华老字号”称号。

英文翻译：Sichuan, a land of plenty, a land of outstanding people. Sichuan cuisine, which is famous all over the world, originated in this fertile land of Sichuan. Food in Sichuan should be the first historical city Chengdu. Chengdu, the "city of gastronomy" with a long history of more than 3000 years, is full of famous shops, famous food and famous food in its streets. The essence of Sichuan cuisine. "Good wine can send the old to Chengdu"; "there are many restaurants beside wanliqiao"; "memory of the little city in zhenpan" ("the little city" is another name of Chengdu, just like "Jincheng" and "Furong city"). From the poems of Li Bai, Du Fu, Li Shangyin, Zhang Ji of Tang Dynasty, Su Dongpo of Song Dynasty, Lu You and other poets, we can see that as early as Tang and Song Dynasty, Chengdu's delicacies have become popular and well-known Well known. Sichuan cuisine is one of the "four major cuisines" in China and an important part of Bashu culture. Since the Shang and Zhou dynasties, in the long historical process, Sichuan cuisine has evolved from simple to complex, from coarse to fine, with various flavors. Now it has become a famous Chinese and foreign cuisine, enjoying the reputation of "eating in China, taste in Sichuan". Sichuan cuisine is the first of Chinese and foreign cuisines for its many flavors, wonderful modulation and complexity. "One dish, one style, one hundred dishes and one hundred flavors" is a high generalization of the characteristics of Sichuan cuisine by Chinese and foreign diners. More than 50 famous stores of "Chinese time-honored brand" represented by "the first strong enterprise in catering industry in Western China", "the largest and most effective catering enterprise in Sichuan Province", and "longzhushou" and "ChenMapo tofu" under Chengdu catering (Group) Co., Ltd., are scattered in the streets and lanes of Chengdu, and nearly 100 franchised stores are spread all over the world and five continents. A hundred years old shop is full of customers all day long. Our company has 23 "Chinese time-honored brand" catering brands. Among them, many brands, such as "longzhushou" and "ChenMapo tofu", were listed in the "top 100 Chinese catering brands list" (evaluated by the Ministry of Commerce of the people's Republic of China). In 2005, the total sales of the company was 400 million yuan; in 2005, the total sales of only "longzhushou" Chunxi Road store exceeded 40 million yuan. Our company is a catering enterprise with the largest number of "international Chinese cooking masters", "Chinese cooking masters" and "Sichuan cuisine cooking masters" and the most powerful cooking technology in China, with thousands of Sichuan cuisine cooks, and nearly 200 senior and intermediate economists, accountants and high school professional teachers. Our company has two cooking schools, a "Sichuan cuisine Industrial Park" covering an area of more than 80 mu, a professional qualification Institute and a fashion life magazine "Sichuan cuisine world", which was founded in 1996 and has great influence in the industry. In addition, it also has 27 kinds of "Chinese famous dishes" and "Chinese famous points", and has successfully transformed more than 30 kinds of Sichuan famous food, flavor snacks, blending auxiliary materials and frozen food, such as "longzhushou", "ChenMapo tofu", "laitangyuan", "zhongshuijiao", "Zhangcha duck", into industrial production, and established "laitangyuan food factory", "Zhangcha duck food factory", "fragrant food factory" The plant "and the stable development of the breeding base, the annual output value of tens of millions of yuan, the products sell well at home and abroad. Our company has more than 50 years of brilliant entrepreneurial history. Deng Xiaoping, Jiang Zemin, Yang Shangkun, Li Peng, Zhu Rongji, Wanli and many other senior proletarian revolutionaries, party and state leaders, Nixon, Sihanouk and other foreign heads of state have all tasted the dishes cooked by our company's culinary masters. As early as the early 1980s, the company has successively sent more than 300 Sichuan cooks of both virtue and art to the United States, Japan, Australia, Guyana, Thailand and other countries to spread Sichuan cuisine culture and cooking skills; in recent years, it has successively sent to Diaoyutai in Beijing, the Great Hall of the people, the Great Wall Hotel in Beijing, Shanghai, Tianjin, Chengdu, Hangzhou, Guangzhou, Shenzhen, Harbin, Haikou, etc The city's five-star foreign-related hotel has sent a whole team of Sichuan cuisine chefs, who have made great achievements and spread good stories. In order to protect the essence of intangible cultural heritage and promote the long-standing Sichuan cuisine culture, our company has passed the registration and filing of the commercial franchise management system of the Ministry of Commerce of the people's Republic of China in November 2007 in accordance with the requirements of the regulations on the administration of commercial franchise (Order No. 485 of the State Council of the people's Republic of China) and the order No. 15 of the Ministry of Commerce of the people's Republic of China (Order No. 15 of 2007) (login No.: 51010000002). Our company thus becomes the only one with the right to carry out nationwide longzhushou, zhongshuijiao, ChenMapo tofu, Lai Tangyuan, Rongyuan, husband and wife lung slice, pangtai City, Chengdu snack city, shimeixuan, jingchengyuan, Caotang (Zou silver carp), Yuexiang village, mouse hole duck restaurant, Zhulin small meal, pearl round son, Libin banquet, Furong restaurant, Tan Douhua, Shaocheng small meal, teachers and friends noodles Yaohua restaurant, guotangyuan restaurant and Chengdu restaurant are 23 "Chinese time-honored brands" catering franchise businesses. After our company launched the franchise business of "China Time-honored Brand" catering brand nationwide and abroad, it immediately aroused strong repercussions at home and abroad and in the industry. There are a large number of investors from all over the country who call for inquiry and visit Chengdu. With a long history of one hundred years, it has formed a unique and well-known reputation. The uniqueness and irreplaceability of "Chinese time-honored brand" is the first chance for franchise stores to succeed. Mature chef training mechanism and scientific management system are the guarantee for franchise stores to succeed. It's a chance that never comes again. We sincerely welcome friends from all over China and foreign countries who are willing to invest in Sichuan cuisine and Chengdu snack industry to visit our company! "Mouse hole Zhang duck" stops mentioning "rat hole Zhang duck", such as "Zhangcha duck", "roast goose", "roast duck", "smoked duck", etc., which are almost unknown in Chengdu. So what happened to this strange shop name? At the end of Qing Dynasty, there were two places in Chengdu called "mouse hole" (Chengdu called mouse). One of them is located at the intersection of DIDU East Street and shusox street in Chengdu. The outside is the teahouse, and the inside is the hotel. Because the alley is deep and the import is small, it is nicknamed "mouse hole". In 1928, Zhang Guoliang followed his father to set up a stall here to sell roast duck, etc. In 1931, the stall moved to the corridor at the entrance of Jiangdong bathroom across the street, named Fulu Xuan. In 1932, Zhang's father died, and "fuluoxuan" was operated by Zhang Guoliang alone. Because Zhang Guoliang strictly abides by the father's precept of "no one is afraid to buy, no one is afraid to buy, no one is afraid to ask, no one is afraid to be proficient in art", and runs the business conscientiously. From the strict requirements of purchase, processing and sales, we have come up with a way of development and expansion: "fuluoxuan" is very strict in purchase; it also selects excellent ingredients and carefully processes them; it pays more attention to selling goods. He always adheres to the consistent sales principle of "remaining buyers don't leave goods", and never sells stale goods in stores. Over time, the eaters found that the ducks and geese of "fuluhuan" tasted good and the goods were fresh, so the buyers were like clouds. As "fuluhuan" used to set up a stall in "mouse hole", the owner's surname is Zhang, so people call it "mouse hole Zhang duck", and the name of "fuluhuan" is forgotten. After the reputation spread, the business was better. Since then, mouse hole Zhang duck has become a famous snack in Chengdu. When it comes to "mouse hole Zhang duck", it is necessary to mention "Zhangcha duck" here. Turning to the history of "Zhangcha duck", Empress Dowager Cixi is particularly fond of Zhangcha duck, which is often used to entertain officials. In addition, in 1954, fan Junkang, a Sichuan chef, went to Geneva with Premier Zhou. Premier Zhou once entertained with "Zhangcha duck". After the famous artist Chaplin ate it, he said it was a rare delicacy in the world. After eating, Chaplin asked Premier Zhou to allow him to take one home to share with his family. After eating "Zhangcha duck", many foreign guests praised it in full. Some of them tried it again and again. They thought that "Zhangcha duck" in Sichuan was better than "Beijing roast duck". Since the 1950s, the "mouse hole Zhang duck" has made greater development and stronger technical force. Famous duck producers in Chengdu, such as Liao Rongqing, Lu Shaoqing and Li Guirong, all cook here. The varieties also include "Zhangcha duck", "Youlin duck", "Jingjiang Yuanbao chicken", "Jingjiang salted duck", "Baiyou bucket duck", "Baiyou salted duck", etc. The shop is also operated by one family, and has developed into two modern processing factories with initial scale, five branch enterprises, and a large number of technicians. Since then, it has embarked on the road of scale operation. In 1992, the people's Government of Chengdu awarded the store the title of "Chengdu famous snack"; in 1995, the store was awarded the title of "China time honored brand" by the Ministry of domestic trade of the people's Republic of China. In 2006, it was awarded the title of "China time honored brand" by the Ministry of Commerce of the people's Republic of China.

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