【益而高EAGLE是哪个国家的品牌？】

香港通用集团始创于1962年，经过40多年的不断开拓，通用文具产品畅销全球140多个国家和地区，并在40多个国家建立EAGLE品牌的代理商，成为亚洲最资深、最具规模的专业文具制品商。通用集团在国内的下属企业有通用文具制品厂有限公司、益而高纸品实业有限公司、PP塑胶文具厂、益而高手袋厂、益而高胶棒厂，目前拥有200多名专业工程师和技术人员，总员工人数超过4,500人，具有强大的生产、研发能力。益而高文具产品系列已超过数千个品种，涵盖了办公文具、学生文具和家居用品的各个领域。

一直以来，通用集团本着“品质为先、客户至上”的经营理念，致力生产优质文具产品，为确保所有产品的质量有绝对保证，从生产最细小的零件、至成品以及包装过程，所有工序都在科学、严密的监控系统下完成。1997年，通用集团成为国内首家获颁ISO9001国际质量体系证书的办公文具产品制造商。

国内建立的益而高贸易发展有限公司肩负着益而高品牌在国内市场长远发展的使命，每年以较大的增长率飞速发展，通过不懈的努力，已在全国建立起13家直属分公司，使公司总部与各地市场建立了更直接的联系，保证了在国内的市场开拓和营运效率，分布在各地的分公司支持并管理着全国数千家经销商网络。另一方面，亦成功开辟和加强了大型连锁超市市场这一连接终端消费者的营销通道，与分销渠道形成互动之势。强势的渠道网络布局提升了益而高文具的市场占有率，“益而高”已发展成为中国办公文具用品市场的领导品牌。立足目前，放眼未来，益而高贸易发展有限公司对市场远景充满着信心，并深信可与客户携手，共同跨步迈向丰盛的新纪元。

企业文化

通用集团的企业文化是企业成立以来，在集团陈绍良主席人格魅力基础上积淀形成的理念体系，是指导企业发展方向和员工行为的价值取向。

核心理念：凝结众力、超越创新、主动出击

经营理念：主导市场、不断提升综合竞争能力

管理理念：团队、竞争、高效

人才理念：坚持不懈地努力、能力就有惊喜、能力财富受益一生

企业精神：奋斗拼博、勇于创新、追求完美、天天进步

工作观：要么不做，做就要最好，并注重每一细节

学习观：培训就是最好的福利

协作观：信任、迅速、高效

企业服务格言：客户在我心里，放在心上的事就是最重要的事

企业目标：成为真正的文具王国，领国内之先、声誉全球

英文翻译：Hong Kong general stationery group was founded in 1962. After more than 40 years of continuous development, general stationery products sell well in more than 140 countries and regions around the world, and establish Eagle brand agents in more than 40 countries, becoming the most senior and largest professional stationery manufacturer in Asia. GM Group's domestic subsidiaries include general stationery factory Co., Ltd., yiergao Paper Industry Co., Ltd., PP plastic stationery factory, yiergao bag factory and yiergao rubber stick factory. At present, it has more than 200 professional engineers and technicians, with a total staff of more than 4500, and has strong production and R & D capabilities. Yiergao stationery product series has more than thousands of varieties, covering all fields of office stationery, student stationery and household products. For a long time, Ge group has been committed to the production of high-quality stationery products based on the business philosophy of "quality first, customer first". In order to ensure the absolute quality of all products, from the production of the smallest parts to the finished products and packaging process, all processes are completed under the scientific and strict monitoring system. In 1997, GM Group became the first domestic manufacturer of office stationery products awarded ISO9001 international quality system certificate. Yiergao Trade Development Co., Ltd. established in China shoulders the mission of yiergao brand's long-term development in the domestic market. It develops rapidly with a large growth rate every year. Through unremitting efforts, it has established 13 branches directly in the country, making the headquarters of the company establish a more direct connection with the local markets, ensuring the domestic market development and operation efficiency, and distributing all over the country Our branch supports and manages thousands of dealer networks across the country. On the other hand, it has also successfully opened up and strengthened the large supermarket chain market, a marketing channel connecting the end consumers, and formed an interactive trend with the distribution channel. The strong channel network layout has increased the market share of yiergao stationery, which has developed into a leading brand in China's office stationery market. Based on the present and looking forward to the future, yiergao Trading Development Co., Ltd. is full of confidence in the market prospect, and firmly believes that it can join hands with customers to step into a new era of prosperity. The corporate culture of general corporate culture group is the concept system formed on the basis of the personality charm of chairman Chen Shaoliang since the establishment of the company, and it is the value orientation to guide the development direction of the company and the behavior of employees. Core concept: congealing numerous forces, surpassing innovation, taking the initiative to attack the business philosophy: leading the market, constantly improving the management philosophy of comprehensive competitiveness: team, competition, efficient talent philosophy: unremitting efforts, ability will have surprises, ability wealth will benefit the whole life enterprise spirit: struggle, innovation, pursuit of perfection, daily progress work concept: or not, do it The best, and pay attention to every detail of the learning concept: training is the best welfare cooperation concept: trust, fast and efficient enterprise service maxim: customers in my heart, the thing on my heart is the most important thing enterprise goal: to become a real stationery Kingdom, the first in China, the reputation of the world

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