【杨凌绿阳礼品菜是哪个国家的品牌?】
杨凌绿阳礼品菜品牌的创始人曹均出生在农村家庭,父亲在一家军工厂上班,母亲是一位勤劳智慧的农家妇女,从小家里的土地就多,父亲常利用下班时间回家干农活,家里就养成晚上去地里干活的习惯。父亲所在工厂的位置和家里间隔20公里,每一天父亲骑自行车从工厂到家里,从家里到工厂,等于每一天行走40公里,无论风雨或雨雪天,从不间断。20年整整骑了30万公里路程,正是这30万的路程教育了子女,让曹均明白生活需要坚毅和坚持。作为家里排行老大的曹均从小就跟着大人晚上在地里干活,练就了吃苦耐劳的秉性。因为他想建立自己的事业,所以从学校毕业后,他放弃好多单位的重金邀请,应聘到一家奶制品企业做销售,在做销售期间他坚持向老前辈学习、坚持每天早起晚睡、坚持每一天记笔记,三个坚持使他逐渐明白了市场的销售规则。随后他从事机床销售、方便面销售等行业,每到一个行业就建立了不凡的业绩,让同行刮目相看。
2006年从事机床销售的他从四川回到了家乡杨凌,在朋友邀请吃饭的饭桌上认识了杨凌生产力促进中心的一位工作人员,那位工作人员说有一位老板想投资做蔬菜产业,但缺一位品牌策划人员,于是推荐他去帮忙。之后他就帮老板开始策划礼品菜,当时他们在市场推荐礼品菜的时候,大多数都不知道什么是礼品菜,他就和市场人员带着样品一家一家的让客户看。记得一次让一个煤炭研究所的老同志看样品,老同志看了样品说,你们的项目好,绿色环保又健康,这个项目很有前途。这一句话让他坚定了做礼品菜的决心,着手杨凌绿阳品牌的建立。那时的他手中现金只有500元,他就开始绿阳品牌的建立和探索之路。 现在想起来,他自己都有点害怕,只有500元办企业感觉不可思议。
在品牌创建和建立过程中,有许多人在帮助他,坚定了他的信心,正是500元和好多人的帮助成就了杨凌绿阳礼品菜在西北甚至全国礼品菜的领导地位和行业风向标。现在好多客户都是杨凌绿阳公司的朋友,每说起杨凌绿阳礼品菜,好多客户都感到无比的自豪,因为杨凌绿阳礼品菜成就他的奋斗目标,为自己打开了生活的另一扇门,渭南、榆林、山西的客户每到杨凌就来公司,对产品的发展提供好多建议,公司共吸收建议123条,每一条建议就是对品牌发展的一次修订,公司的品牌价值就在建议中提升,有位外资企业的客户做评估,对杨凌绿阳外资企业这一块的销售,给予品牌价值500万元。
英文翻译:Cao Jun, the founder of Yangling Lvyang gift dish brand, was born in a rural family. His father works in a military factory. His mother is a hardworking and intelligent peasant woman. There is more land in her family since childhood. His father often uses his off-duty time to go home to do farm work, and the family develops the habit of working in the field at night. The distance between my father's factory and my home is 20 kilometers. Every day, my father rides his bicycle from my factory to my home, from my home to my factory. It's equal to walking 40 kilometers every day, whether it's rainy or snowy. In the past 20 years, he has ridden 300000 kilometers, which educated his children and made Cao understand that life needs perseverance and persistence. Cao Jun, the eldest in his family, has been working in the field with adults since he was a child, and has cultivated the character of hard-working and hard-working. Because he wanted to build his own business, after graduating from school, he gave up the heavy invitation of many units and applied to a dairy enterprise for sales. During the sales period, he insisted on learning from his elders, getting up early and going to bed late every day, and taking notes every day. The three persistence made him gradually understand the marketing rules of the market. Later, he engaged in machine tool sales, instant noodle sales and other industries, and established extraordinary performance in each industry, which impressed his peers. In 2006, he returned to his hometown Yangling from Sichuan Province and met a staff member of Yangling Productivity Promotion Center at a dinner table invited by his friends. The staff member said that a boss wanted to invest in the vegetable industry, but he lacked a brand planner, so he was recommended to help. After that, he helped the boss to plan the gift dish. When they recommended the gift dish in the market, most of them didn't know what the gift dish was. He and the marketing staff took samples one by one to let customers see it. I remember once I asked an old comrade of a Coal Research Institute to look at the samples. The old comrade looked at the samples and said, "your project is good, green and healthy, and this project has a bright future.". This sentence made him firm in his determination to make gift dishes and set about the establishment of Yangling Lvyang brand. At that time, when he had only 500 yuan in cash, he began to build and explore the green sun brand. Now think of it, he is a little afraid of his own, only 500 yuan to run a business feel incredible. In the process of brand creation and establishment, many people are helping him and strengthening his confidence. It is the help of 500 yuan and many people that makes Yangling Lvyang's leading position and industry vane in the northwest and even in the whole country. Now many customers are friends of Yangling Lvyang company. When talking about Yangling Lvyang gift dish, many customers are very proud. Because Yangling Lvyang gift dish has achieved his goal and opened another door for his life. Customers from Weinan, Yulin and Shanxi come to Yangling company every time they come to Yangling, providing many suggestions for the development of products. The company has absorbed 123 suggestions Every suggestion is a revision of the brand development. The brand value of the company is improved in the suggestion. A customer of a foreign-funded enterprise evaluates the sales of Yangling Lvyang foreign-funded enterprise and gives the brand value of 5 million yuan.