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英文翻译：Founded in 1952 and joined China trend group in 2008, Phoenix, the world's top outdoor brand dedicated to the perfect integration of product functionality and fashion, was founded in 1952. Since its birth, it has devoted itself to all outdoor sports that challenge the limits, and hopes that its products can provide intimate services for outdoor sports fans. As an internationally famous brand, the highlight of Phenix (Phoenix Contact) is the integration of product functionality and fashion. Various fashion trend elements are interspersed in the product details. Fashion colors, functional materials and professional R & D concepts make Phenix products become fashion works reflecting the characteristics of the times and trends. Phenix (Phoenix) has always advocated the "function + fashion" way of folding. Through layered wearing, it can not only achieve the purpose of regulating body temperature, but also deduce the unique "comfort" and "fashion" modeling style of Phenix brand. The epic waterproof fabric used by Phenix (the special outdoor military uniform material of the US Marine Corps) can not only prevent the temperature drop caused by evaporation, but also the material's washing resistance is 10 times of that of the previous waterproof soaking material. There is no need to worry about the functional degradation of the common waterproof materials caused by repeated washing. In addition, Phenix products with DEOSEAM patent function can eliminate the smell of around 8.8 square meters in 3 seconds, and can also retain fragrance fragrance such as perfume while eliminating peculiar smell. Phenix (Phoenix) Co., Ltd. established an overseas technology research and development center 25 years ago, and has been focusing on the professional development and research of sportswear for a long time. After several years of intensive research, repeated technology accumulation and extensive use of functional materials, Phenix (Phoenix) has a cutting-edge development technology based on in-depth research on human motion mechanics and physiology. By virtue of its professionalism, Phoenix not only enjoys a high reputation in the industry, but also has a series of cooperation projects with other scientific research and application institutions, as well as a large number of its own exclusive patents and trademarks. At present, Phoenix has become an outstanding brand in the ski market of Japan, South Korea, Europe and the United States, as well as in the professional technology research and development of Phoenix Status in the field. In 2008, China trend group, which has successfully operated the "kappa" sports brand in the Chinese market, completed the acquisition of Japanese Phenix company, and phenix brand was officially introduced into the Chinese market in 2011.

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