【维维是哪个国家的品牌？】

“维维”牌豆奶粉是中国最畅销商品之一，连续十余年名列市场占有率第一位，销量第一位，是当之无愧的“豆奶大王”。在品牌打造、产品研发、营销创新各个领域领导行业潮流。

1994年，维维食品饮料有限公司成立。2000年，维维食品饮料股份有限公司在上交所成功上市。

十多年来，维维股份与时俱进、积极进取，逐渐从单一豆奶经营，到食品、饮料、粮油、酒业几大产业齐头并进，形成了“国际化、大食品”布局。2010年实现全年营业收入47.63亿元，利润总额2.51亿元，总资产达到53亿元。拥有30多个现代化生产基地，几百条国内、国际先进食品、饮料生产线，是全国最大的豆奶生产企业，中国10家最大食品制造企业，荣获国际“科学与和平”贡献奖，入选“2010年度全球消费者信赖的中国食品行业优秀品牌”。

维维股份发扬“追求卓越”的企业精神，把产品质量视作企业的生命，全力打造维维精品。维维在同行业中率先通过了ISO9001质量体系认证和HACCP食品安全管理体系认证，2005年“维维牌豆奶粉”和“天山雪牌牛奶”双双荣获“中国名牌”称号，主产品“维维”牌豆奶粉、“天山雪”牌牛奶、“六朝松”牌面粉等四大类产品为“国家免检产品”，成为中国最畅销商品之一。公司被国家审定为“中国学生饮用奶定点生产企业”，维维豆奶粉获国家绿委颁发的“绿色食品”证书。

2000年，公司开始实施以“稳定发展豆奶，全面进军乳业”为主要内容的二次创业战略。几年来，维维利用品牌、技术与资金优势，做行业整合与规模扩张，先后在山东济南、潍坊、济宁，陕西西安，湖北武汉、三峡，广东珠海，新疆南疆、北疆，宁夏银川，江苏徐州、无锡、连云港等地组建了十多个乳品加工基地及奶牛养殖基地，成功开发出高品位“天山雪”系列乳品。为了推动奶源基地建设，加快基地周边地区农民饲养的奶牛种群改良速度，维维引进万头澳洲良种奶牛，建成多个千头养殖场，一个万头养牛场。呈现了良好的发展势头。

从2006年开始，维维加快了多元化经营战略的步伐，强力介入酒业，发力粮油产业，相继推出休闲食品、饮料、白酒等系列产品。

2006年，维维股份受让江苏双沟酒业股份有限公司38.27%，成为双沟酒业第一大股东；2008年，维维茗酒坊成立，致力打造酒业连锁渠道；2009年，维维股份以51%的股份控股枝江酒业；2009年，维维全资白酒品牌维维川王酒问世。到2010年，从资本到实业、从基酒基地到渠道建设、从产品到品牌，维维全产业链酒业布局基本形成。

2008年，维维正阳粮油基地投资建成，同年，维维系列食用油推向市场。

公司在发展中，十分注重科技投入，加大技改力度，坚持自主创新，不断研发新品。目前“维维”牌豆奶系列有维他型豆奶、高钙低糖豆奶、中老年豆奶、中小学生豆奶、女士豆奶、不加蔗糖豆奶等20多个品种；“天山雪”牌牛奶有五大系列50多个品种，其中有：牛奶系列、酸奶系列、学生奶系列、中老年系列和小博士奶系列，特别是“天山雪”活性乳、高钙牛奶等都以精品著称。维维嚼益嚼掀起了健康休闲食品的风潮，维维谷动开创了粗粮饮料风气之先，维维花生油郑重承诺“小粒压榨，黄曲霉素为零”，这些产品符合现代人健康、时尚的欲求，满足了不同人群的营养需求和生理特点，在市场上都有很好的表现。

维维股份拥有完善的产品销售网络，建有华北、华南、华中、华东、西南、西北、东北七大区域配送中心，实行“地毯式”营销和深度分销相结合的策略，做到省有分公司，市有市场部，县有代理商，维维的销售网络遍布全国城乡。

维维股份积极引进科技人才，现有含博士、硕士在内的各类科技人员上千人，设立了国家级博士后科研流动站，组建了省级“营养与功能食品研究开发中心”。维维创造的“豆奶粉物理速溶”等生产工艺，已达到国际先进水平。

维维股份是国家级农业产业化重点龙头企业，始终将“企业发展，农民致富”的理念贯彻到经营过程当中。主产品豆奶、牛奶、面粉、食油、白酒等，所需原料几乎全是农产品，每年加工大量大豆、牛奶等农副产品。我们通过“订单农业”、“产销合同”、“公司+农户”、“奶牛公寓”等多种形式，最大限度地保护农民利益，和农民利益紧密地连接在一起，形成了“公司发展，农民致富”的良好态势，带动千家万户农民增收致富，有力地推动了当地农业产业结构调整，收到良好的社会效益。

胡锦涛、李鹏、朱镕基、吴邦国、姜春云、李铁映、尉建行、布赫等中央领导同志都曾亲临视察工作，对公司发展和贡献给予了很高的评价。

英文翻译："Weiwei" brand bean milk powder is one of the best-selling commodities in China. It ranks first in market share and sales volume for more than ten years in a row. It is a worthy "king of bean milk". Lead the industry trend in brand building, product R & D and marketing innovation. In 1994, Weiwei food and Beverage Co., Ltd. was established. In 2000, Weiwei food and Beverage Co., Ltd. was successfully listed on the Shanghai Stock Exchange. Over the past ten years, Weiwei has been keeping pace with the times and making progress actively, gradually moving from a single soybean milk business to food, beverage, grain and oil, and wine industries, forming a "international, big food" layout. In 2010, the company achieved an annual operating revenue of 4.763 billion yuan, a total profit of 251 million yuan and a total asset of 5.3 billion yuan. It has more than 30 modern production bases and hundreds of domestic and international advanced food and beverage production lines. It is the largest soybean milk production enterprise in China and the top 10 food manufacturing enterprises in China. It has won the international "science and peace" Contribution Award and was selected as the "2010 excellent brand of Chinese food industry trusted by global consumers". Weiwei shares carries forward the enterprise spirit of "pursuing excellence", regards product quality as the life of the enterprise, and strives to create Weiwei high-quality products. Weiwei took the lead in the industry in passing the ISO9001 quality system certification and HACCP food safety management system certification. In 2005, "Weiwei brand bean milk powder" and "Tianshan snow brand milk" won the title of "China famous brand". The main products "Weiwei" brand bean milk powder, "Tianshan snow" brand milk, "Six Dynasties pine" brand flour and other four categories of products are "national inspection free products", becoming the most in China One of the best sellers. The company has been approved by the state as a "designated manufacturer of Chinese students' drinking milk", and Weiwei soybean milk powder has obtained the "green food" certificate issued by the State Green Committee. In 2000, the company began to implement the second entrepreneurship strategy with the main content of "stable development of soymilk, comprehensive march into the dairy industry". In recent years, Weiwei has made use of its brand, technology and capital advantages to integrate and expand its industry. It has successively established more than ten dairy processing bases and cow breeding bases in Jinan, Weifang, Jining, Xi'an, Shaanxi, Wuhan, Three Gorges, Zhuhai, Guangdong, southern and Northern Xinjiang, Yinchuan, Ningxia, Xuzhou, Wuxi, Lianyungang, Jiangsu, etc., and successfully developed high-grade dairy processing bases and cow breeding bases "Tianshan snow" series dairy products. In order to promote the construction of milk source base and speed up the improvement of cow population raised by farmers in the surrounding areas of the base, vivi has introduced million Australian fine breed cows and built several thousand farms and one 10000 cattle farm. It shows a good momentum of development. Since 2006, Weiwei has accelerated the pace of diversified business strategy, strongly involved in the wine industry, launched the grain and oil industry, and successively launched a series of leisure food, beverage, liquor and other products. In 2006, Weiwei shares transferred 38.27% of Jiangsu Shuanggou liquor industry Co., Ltd. to become the largest shareholder of Shuanggou liquor industry; in 2008, weiweiming distillery was established to build a chain channel of liquor industry; in 2009, Weiwei shares controlled Zhijiang liquor industry with 51% of shares; in 2009, Weiwei all capital liquor brand weichuanwang liquor was launched. By 2010, from capital to industry, from base liquor base to channel construction, from product to brand, the layout of Weiwei whole industry chain liquor industry will be basically formed. In 2008, Weiwei Zhengyang grain and oil base was invested and completed. In the same year, Weiwei series edible oil was put on the market. In the process of development, the company attaches great importance to the investment in science and technology, increases the strength of technological transformation, adheres to independent innovation, and constantly develops new products. At present, there are more than 20 kinds of "Weiwei" brand soymilk series, such as Weihe type soymilk, high calcium and low sugar soymilk, middle and old age soymilk, primary and middle school students soymilk, ladies soymilk, and soymilk without sucrose; "Tianshan snow" brand milk has more than 50 varieties in five series, including: milk series, sour milk series, student milk series, middle and old age series and small doctor milk series, especially "Tianshan snow" live Sex milk and high calcium milk are all famous for their fine products. Weiwei chew Yi chew has set off the trend of healthy and leisure food, Weiwei Valley move has created the trend of coarse food and beverage, Weiwei peanut oil solemnly promises "small grain pressing, aflatoxin is zero", these products meet the needs of modern people's health and fashion, meet the nutritional needs and physiological characteristics of different people, and have good performance in the market. Weiwei Co., Ltd. has a complete product sales network. It has seven regional distribution centers in North China, South China, central China, East China, southwest, northwest and Northeast China. It implements the strategy of "carpet type" marketing and in-depth distribution. It has branches in the province, marketing department in the city and agent business in the county. Weiwei's sales network spreads all over the country. Weiwei has actively introduced scientific and technological talents. There are thousands of scientific and technological personnel including doctors and masters. It has set up a national post doctoral research flow station and a provincial "research and Development Center for nutrition and functional food". The production technology of "physical instant soybean milk powder" created by Weiwei has reached the international advanced level. Weiwei Co., Ltd. is a national key leading enterprise of agricultural industrialization. It has always carried out the concept of "enterprise development, farmers becoming rich" into the business process. The main products are soymilk, milk, flour, cooking oil, white wine, etc., almost all of the raw materials are agricultural products, and a large number of soybeans, milk and other agricultural and sideline products are processed every year. Through various forms such as "order agriculture", "production and marketing contract", "company + farmer" and "cow apartment", we have protected the interests of farmers to the maximum extent, closely linked with the interests of farmers, and formed a good situation of "company development, farmers become rich", which has driven thousands of farmers to increase their income and become rich, effectively promoted the adjustment of local agricultural industrial structure, and received good results Good social benefits. Hu Jintao, Li Peng, Zhu Rongji, Wu Bangguo, Jiang Chunyun, Li Tieying, Wei Jianhang, Buhe and other central leading comrades have all visited the inspection work in person, giving a high evaluation to the company's development and contribution.

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