我要投票 METRO麦德龙在商场超市行业中的票数:971
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2025-04-27 00:08:45 星期日

【METRO麦德龙是哪个国家的品牌?】

METRO麦德龙是什么牌子?「METRO麦德龙」是 锦江麦德龙现购自运有限公司 旗下著名品牌。该品牌发源于德国,由创始人埃克哈德·柯德斯在1964年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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麦德龙股份公司(MetroAG)常称作“麦德龙超市”,是德国最大、欧洲第二、世界第三的零售批发超市集团,在麦德龙和万客隆(仅限欧洲)品牌旗下拥有多家麦德龙现购自运商场,是德国股票指数DAX的成分公司,世界500强之一,分店遍布32个国家。由奥托·拜斯海姆(OttoBeisheim)创建,目前总部位于杜塞尔多夫。1964年,在商业领域中,一个崭新理念和管理方式在德国诞生了,这就是麦德龙。在全球32个国家中经营现购自运制(CashandCarry,C&C)商场、大型百货商场、超大型超市折扣连锁店、专卖店等。

麦德龙现购自运是国际自助式批发业务的领导者,在全球30个国家拥有超过670家门店。在10万名员工的共同努力下,公司2010年营业额达到了310亿欧元。麦德龙现购自运凭借占麦德龙集团营业额超过50%的贡献率,成为麦德龙集团最大的销售分支。麦德龙现购自运独特的商业模式,包含产品组合和服务项目都是以餐饮企业、中小零售商、机关团体为目标顾客。公司为这些特定的客户提供食品、非食品产品组合,以及有吸引力的批发价格。高效的、国际上通行的理念确保了进入新市场时的成功。
中国麦德龙

1996年,全球自助式批发业务的领导者麦德龙在上海开设了它在中国的第一家现购自运批发商场。麦德龙是中国第一批获得中央政府批准、允许在中国主要城市建立连锁商场的外资商业巨头。经过十余年的发展,麦德龙在中国的35个城市开设了48家商场,拥有约8000名全职员工和超过300万的专业顾客。凭借对中国市场的信心和长期发展战略,麦德龙将在今后几年继续投资、持续壮大。

麦德龙集团

麦德龙集团-国际贸易零售业的动力

麦德龙集团是全球最为重要的零售公司之一:来自150个国家的28万名员工在分布于欧洲、非洲及亚洲的33个国家的2200家分支中工作。针对个人客户和商业客户,麦德龙集团旗下销售业态包括:

麦德龙现购自运,全球现购自运领域的领导者;

Realhypermarkets;

MediaMarkt和Saturm电器专卖店,欧洲电子产品销售市场的领先者;

GaleriaKaufhof百货商场,百货领域系统的领导者;

麦德龙集团旗下的所有销售业态在各自的领域都处于领导地位,并在每日经营中显现其在贸易领域的竞争力。对顾客、股东以及公众的责任感,时刻体现于公司的决策及行动中。创新力是我们成功的秘诀之一。作为一个高瞻远瞩和精益求精的集团公司,我们也将致力于促进国内乃至全球零售业的发展和现代化。

麦德龙集团结构清晰。最高层是麦德龙集团公司从战略上管理整个股份公司。麦德龙集团公司运作分成现购自运业务、食品零售、非食品专营店以及百货公司。当然,麦德龙的销售品牌是通过市场来传递的。整个集团拥有一系列跨部门服务公司为集团内所有销售品牌提供服务,例如采购、物流、信息技术市场、广告、餐饮、房地产等等。


英文翻译:Metro AG is often called "Metro supermarket". It is the largest retail and wholesale supermarket group in Germany, the second largest in Europe and the third largest in the world. It owns several Metro cash and carry malls under the brands of Metro and Vanke long (Europe only). It is a component company of the German stock index DAX. It is one of the top 500 companies in the world, with branches in 32 countries. Founded by Otto beisheim, it is currently headquartered in Dusseldorf. In 1964, in the field of business, a new concept and management mode was born in Germany, that is, Metro. In 32 countries around the world, we operate cash and carry (C & C) malls, large department stores, super large supermarket discount chains, specialty stores, etc. Metro cash & carry is the leader of international self-service wholesale business, with more than 670 stores in 30 countries. With the joint efforts of 100000 employees, the company's turnover in 2010 reached 31 billion euros. With a contribution rate of more than 50% of the turnover of Metro Group, Metro cash & carry has become the largest sales branch of Metro Group. Metro's unique business model, including product mix and service items, is aimed at catering enterprises, small and medium-sized retailers, and government organizations. The company provides these specific customers with a combination of food and non food products, as well as attractive wholesale prices. Efficient and internationally accepted concepts ensure success in entering new markets. In 1996, Metro China, the leader of global self-service wholesale business, opened its first cash and self transport wholesale mall in China in Shanghai. Metro is the first batch of foreign-funded commercial giants approved by the central government to set up chain stores in major cities in China. After more than ten years of development, Metro has opened 48 stores in 35 cities in China, with about 8000 full-time employees and more than 3 million professional customers. With confidence in the Chinese market and long-term development strategy, Metro will continue to invest and grow in the next few years. Metro Group - the driving force of international trade and retail industry Metro Group is one of the most important retail companies in the world: 280000 employees from 150 countries work in 2200 branches in 33 countries in Europe, Africa and Asia. For personal and commercial customers, the sales formats of Metro Group include: Metro cash and carry, the global leader in cash and carry; real hypermarkets; MediaMarkt and Saturn electrical stores are the leaders of European electronic product sales market; Galeria kaufhof department store is the leader of department store system; all sales formats of Metro Group are in the leading position in their respective fields, and show their competitiveness in the trade field in daily operation. The sense of responsibility to customers, shareholders and the public is always reflected in the company's decisions and actions. Innovation is one of the secrets of our success. As a group company with a long-term vision and excellence, we will also be committed to promoting the development and modernization of domestic and global retail industry. The structure of Metro Group is clear. At the top is Metro Group, which strategically manages the entire joint-stock company. Metro Group operates cash and carry business, food retail, non food franchised stores and department stores. Of course, Metro's sales brand is delivered through the market. The whole group has a series of cross department service companies to provide services for all sales brands in the group, such as purchasing, logistics, it market, advertising, catering, real estate, etc.

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