【MARUBI丸美是哪个国家的品牌?】
丸美缘起
MARUBI丸美,以优雅为表,以梦想为心,以价值为核,选取全世界文化传承中最优秀的精髓,铸就了这个现代的、东方的、世界级品质的轻奢品牌。
丸美,名字源于一个哲思——"丸是圆,圆是美",其灵感不仅可溯源至东方数千所推崇的“以圆为美”,更与西方世界的审美观相通。丸美通过美的文化,以及美观的产品设计,将高科技的产品变得可亲近,以追求完美的创新精神,实现跨越东西方永恒不变的美。
丸美发展
2000年,中国护肤市场还处于萌芽状态,丸美已透过跨国合作,从国外进口高品质原料、配方,聘请顶尖广告公司打造品牌形象,中高端的品牌形象从一开始就确立。
在品牌之初,丸美就牢牢定下了“眼部护理大师”的品牌定位,在最初的“细胞活性肌晶系列”中推出多达4款眼部产品,在当时被誉为创新者的勇敢行为。
2001年,丸美凭借眼部多元细胞修复素的“眼部动力,打开吸收胃口”,“白天紧致除袋,夜晚漂黑消肿”的技术优势,再次领先,多款产品获得美容大奖。
2004年,丸美推出眼部防晒乳,成为中国市场第一支获得特殊用途化妆品许可的产品,一时成为技术实力的见证,对眼部护理的极致研究可见一斑。
2007年,丸美的弹力蛋白眼精华,开启了丸美品牌史上“弹弹弹,弹走鱼尾纹”的风潮,成为消费者的首选眼霜,是丸美最成功的产品。
2012年,丸美则同时推出“眼部护理大师”系列共5款眼部产品,日夜分时,对症护理,把眼部护理推到新的技术高度。
2013年,全球最大奢侈品集团LVMH旗下LCapital基金,战略投资丸美,丸美眼霜走向国际化。
2014年,丸美弹力蛋白第四代创世革新,弹力蛋白凝时紧致眼精华法国巴黎发布;丸美斥巨资建成全球最大眼部肌肤研究中心;丸美首届眼霜节盛大开启。
2015年,丸美开创性推出“青春的第一支眼霜”巧克力青春丝滑眼乳霜。
英文翻译:Marubi marubi marubi is the origin of marubi marubi. It takes elegance as the table, dreams as the heart, values as the core, selects the best essence in the world cultural heritage, and creates this modern, Oriental and world-class luxury brand. The name of MARUMI comes from a philosophy that "MARUMI is a circle, and a circle is a beauty". Its inspiration can not only be traced back to the "circle as beauty" advocated by thousands of people in the East, but also be connected with the aesthetic outlook of the western world. Through beautiful culture and beautiful product design, MARUMI will make high-tech products accessible, pursue perfect innovation spirit and realize eternal beauty across the East and the West. In 2000, the skin care market in China was still in its infancy. Through cross-border cooperation, MARUMI imported high-quality raw materials and formulas from abroad, hired top advertising companies to build its brand image, and established its middle and high-end brand image from the very beginning. At the beginning of the brand, MARUMI firmly established the brand position of "master of eye care", and launched up to 4 eye products in the initial "cell active muscle crystal series", which was known as the brave act of innovators at that time. In 2001, with the technical advantages of "eye power, open absorption appetite" and "firming bag during the day, bleaching black and swelling at night", MARUMI once again took the lead, and many products won the beauty award. In 2004, MARUMI launched the eye sunscreen, which became the first product licensed for special purpose cosmetics in the Chinese market. For a while, MARUMI became the witness of its technical strength, which can be seen from the extreme research on eye care. In 2007, the pill's elastin eye essence opened the trend of "bullets, shells and crow's feet" in the history of beauty brand, becoming the first choice for consumers. It is the most successful product of pill beauty. In 2012, MARUMI launched 5 eye care products of "master eye care" series at the same time, day and night, symptomatic care, pushing eye care to a new technical level. In 2013, lccapital fund under LVMH, the world's largest luxury group, made strategic investment in MARUMI, and MARUMI eye cream went international. In 2014, the fourth generation of Marin elastin was created, and the essence of elastin condensed eye was released in Paris, France. In 2015, pill beauty pioneered the "first eye cream of youth" chocolate youth silk eye cream.
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