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英文翻译：Beijing Huiyue Tiancheng Information Consulting Co., Ltd. was founded in August 2007. It is an application service provider mainly engaged in online game R & D and operation. It provides gorgeous, balanced and perfect online game services for huge game users, satisfies its pursuit of multiple game platform entertainment services, and realizes that the company has become a provider of full form and multi platform online game services! The company's core teams are from Internet and online game enterprises at home and abroad, with many years of mobile Internet and online game R & D and operation experience. He has successively developed and operated mobile online games, PC online games, WAP business and treasure chest business. The company has always adhered to the idea and idea of taking high-quality products, digging deeply into user value and long-term operation. The economic system of the game is developed with the participation of professional economic consultants, which ensures that the basic currency does not depreciate, and has been verified in the game that has been operated for two years, achieving an annual inflation rate of 3-5% suitable for the expansion and development of economic scale, which not only gives users a sense of currency security, but also stimulates consumption, providing a stable operation basis for the game. At present, most online games products use the operation concept of fast consumer goods, that is, to stimulate users' consumption in a short period of time, and then collect funds to develop new works. They only focus on the impulsive consumption that tempts users in a short period of time, but not on the later version upgrade and the stage of user satisfaction improvement. There are few mobile online games products with a life cycle of more than 6 months in the market. We have achieved good results in operation and development with different operation concepts compared with other mobile online games. After half a year of continuous operation, the ARPU value of "Three Kingdoms ol" series products has gradually increased from about 30 yuan in the initial stage to 150-180 yuan now, which is comparable to the consumption level of excellent PC online games. Moreover, the ARPU value has been improved on the premise of improving user satisfaction In the internal test period, a large number of old players who entered the game are still active in the game, and the user churn rate is far lower than that of fast-moving online games.

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