美卡拉MEKAR在女裤行业中的票数：323
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上海美卡拉服饰有限公司成立于1999年，旗下拥有品牌女装“美卡拉”。主要消费群体以20-45岁为目标年龄层，28-35岁为核心年龄层。主要生产裤装、裙装、衬衫、T恤、毛衫、棉袄、牛仔等。
致力于满足拥有不同生活方式的女性多功能的着装需求，根据场合不同的需要尽现女性在正规场合与休闲生活中的和谐与平衡。崇尚搭配及多变的着装方式来演绎新世纪女性的时尚生活。
目标消费群体定位：
不满足于大众休闲类品牌的类同及不满足于时装类品牌的单一，向往在穿着与搭配上能更富变化和个性并具有一定品位的女性。
英文翻译：Shanghai meikala Clothing Co., Ltd. was founded in 1999. It owns the brand "meikala" for women's wear. The target age group is 20-45 years old, and the core age group is 28-35 years old. The main production pants, skirts, shirts, T-Shirts, sweaters, cotton padded jacket, cowboys and so on. We are committed to meet the multi-functional dress needs of women with different lifestyles, and realize the harmony and balance of women in formal occasions and leisure life according to the needs of different occasions. Advocate collocation and changeable dress style to interpret the fashionable life of women in the new century. Target consumer group positioning: not satisfied with the similarity of popular leisure brands and the singleness of fashion brands, looking forward to women with more variety, personality and certain taste in dressing and matching.
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