【吕氏家凉皮是哪个国家的品牌？】

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吕氏家凉皮是鼎辉餐饮旗下的品牌，公司创始人李建斌来自中国重庆，从事餐饮行业20余年；2009年来西安发展，2009年5月6日至2010年成功加盟开店180家，并注册傻得冒品牌、川椒哥品牌。

2011年至2012年，店面增加至368家，品牌升级成功注册李老冒商标。

2013年，成功注册傻得冒餐饮管理有限公司，同年投资2800万建立了中央厨房，调味厂，获得国家QS认证，店面增至800多家。

2014年至2015年店面已扩展全国共计1300多家，旗下品牌已达18个，重金投资打造直营店上百家。成功与华润集团、人人乐超市、龙湖地产、王府井百货、中贸商业、财富中心、世纪金花，熙地港等商超、购物中心强强联手，进行战略合作。

2016年，成功注册鼎辉餐饮连锁，新建办公楼并投入使用。同年加盟合作店扩展至1800多家，新创增值品牌6个，调味厂获得国家新SC认证。

2017年计划，分公司进驻重庆、上海、北京、深圳，成都等城市，店面再扩展680家，与各大商超、购物中心（如万达广场）等商业综合体紧密合作，力争成为中国连锁餐饮知名品牌之一。

英文翻译：Lu's Liangpi is a brand of Dinghui catering. Li Jianbin, the founder of the company, is from Chongqing, China, and has been engaged in the catering industry for more than 20 years. Since 2009, he has developed in Xi'an. From May 6, 2009 to 2010, he has successfully joined 180 stores and registered the silly brand and Sichuan pepper brand. From 2011 to 2012, the number of stores increased to 368, and the brand upgrade successfully registered the trademark of Li laomao. In 2013, the company successfully registered with silly risk Catering Management Co., Ltd. and invested 28 million yuan in the same year to establish a central kitchen and seasoning factory, which obtained the national QS certification and increased the number of stores to more than 800. From 2014 to 2015, there were more than 1300 stores in China, 18 brands under it, and hundreds of Direct stores invested heavily. We have successfully cooperated with the business super and shopping centers of China Resources Group, Renrenle supermarket, Longhu real estate, Wangfujing Department store, China trade commerce, Fortune Center, century Jinhua, xidigang, etc. to carry out strategic cooperation. In 2016, Dinghui restaurant chain was successfully registered, and new office buildings were built and put into use. In the same year, the number of franchise stores expanded to more than 1800, 6 value-added brands were newly created, and the seasoning factory obtained the national new SC certification. In 2017, the company plans to enter Chongqing, Shanghai, Beijing, Shenzhen, Chengdu and other cities, expand 680 stores, work closely with major supermarkets, shopping centers (such as Wanda Plaza) and other commercial complexes, and strive to become one of China's famous chain catering brands.

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