【PHYSICAL舒适堡是哪个国家的品牌？】

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舒适堡（Physical）美容健美中心是一间创办于1986年的连锁式健身美容中心，目前是香港规模最大的健身公司，亦是当地最早创立之连锁健身中心，业务遍及香港、中国大陆及澳门。目前，健身部拥有31间分店，美容部则有24间。初期健身部只招待女宾，并将健身美容集于一家店内，90年代末增设男女宾会所及开始将健身与美容业务分拆，直至目前仍有个别健身分店只招待女宾。分店占地总面积超过100万平方尺，拥有逾50万名客户。业务规模之大、发展之快和投资之巨，可谓同行之冠。

不论在规模或设施方面，集团持续扩展和蜕变，惟其「高质素的服务，大众化的价钱」之服务宗旨始终如一。舒适堡连续4年被香港权威机构评选为最受欢迎的健身与美容院第一服务大奖，同时，舒适堡(PHYSICAL)集团于2002年聘请香港著名艺人郭富城先生担任形象代言人，开创健美行业广告之先河。

在香港，截至2014年8月30日共有20间健身店，其中铜锣湾百利保广场（怡和街68号）店（搬迁前在利舞台广场）仍只接待女宾。1986年于铜锣湾伊利莎伯大厦开设首间分店，其后陆续增设会所于铜锣湾利舞台广场、鲗鱼涌康怡广场、尖沙咀喜来登酒店及美孚新邨，2003年11月进驻沙田连城广场（香港最大分店，占地达70,000平方尺），2005年开设荃湾城市中心及屯门市广场女宾店，2007年9月，荃湾店迁至同区协和广场，2010年8月首次进驻人流密集的旺角区（荷李活商业中心），占用4层。同年10月，开设上水广场店，为北区首间大型连锁健身中心。2011年1月将屯门市广场女子健身店迁至区内大兴花园商场并改为男女宾。同年9月起舒适堡进行新一轮扩充，首次进驻中环；10月开设继荃湾店后的新界南第二分店（葵芳新都会广场）；11月首次扩展至东九龙区（九龙湾淘大花园商场）。2012年6月底及12月中先后增设马鞍山广场及观塘宁晋中心店，2013年2月初进驻香港仔中心，为南区首间大型健身中心，继而于4月中开设湾仔及元朗店，8月结束尖沙咀喜来登分店并搬迁至同区加拿芬广场继续营业，9月增设大埔店。踏入2014年，舒适堡进一步扩展网络，8月30日开设香港第20分店（乐富店），并预定于2015年1月底增设坚尼地城店，继续巩固香港最大健身中心地位。香港美容部目前共有13间分店，覆盖设有健身店的区域，另包括未有健身部的九龙城。

中国大陆目前有11间健身店，舒适堡于2002年11月首次进军中国内地市场，在上海美罗城开设分店，其后增设香港广场、来大众广场、海外滩中心及宝地广场会所。2004年5月开设杭州黄龙世纪广场店，随后增设西湖时代广场、星光国际广场、杭州国际假日酒店及天际大厦分店，2013年12月关闭上海香港广场店及迁至锦光国际购物中心继续营业，并于2014年1月开设成都国际金融中心店。2008年曾经新增绍兴假日新天地会所，惟及后因需求问题而关闭。舒适堡除于香港大幅扩充分店外，亦不断在中国内地增加会所，2014年10月宣布增设上海晶品中心、淮海国际广场及紫荆广场店。中国大陆设有11间美容店，6间在上海，4间在杭州，1间在大连，11间美容店中有7间专为女士服务。

所有健身会所均设有多元化欧美进口健身器械、瑜伽及健康舞室、心肺功能锻炼区、重量器械训练区、拳击训练区及杂志区等，沐浴间免费提供洗头沐浴露、护发素、吹风机等并设有桑拿及蒸气浴室（上水、马鞍山及香港仔店碍于空间有限而只设桑拿室），舒适堡亦提供全香港独有的电子数字磅方便量度体重。除铜锣湾伊利莎伯大厦、康怡、美孚、沙田及上水店外，所有健身店均设有电脑上网服务。会所不会免费提供毛巾，如要使用均要逐次收费或购买较化算的毛巾套票，自2011年起，大部份新签约会藉均可无限次免费使用毛巾。

各健身部会所提供一对一的私人健身教练（额外收费），他们持有体适能专业资格，能为参加者设计个人的训练计划。在私人教练的指导下，学员可以学到如何安全和有效地运动，同时知道怎样进行健康饮食。他们并会定时给予意见及鼓励，而当学员越了解体适能及全程投入每个训练，便会事半功倍达成目标。透过私人训练可获得个别指导，从而在短时间内达到参与者的目标。富经验的私人教练会根据学员的目标及健康状况，度身订造理想的训练计划。私人教练会提供体适能测试及评估、运动生理、运动方法及营养学意见。

经营定位：舒适堡(PHYSICAL)面向中高阶层消费者，不仅提供美容，美发服务，而且还提供健身服务，主要是针对来店消费的中高阶层消费者。

舒适堡通过高瞻远瞩的营运策略，体现生活潮流，切合顾客需要。时至今日，健美已成为繁嚣都市生活中不可或缺的一环。

英文翻译：Physical beauty and fitness center is a chain fitness and beauty center founded in 1986. It is the largest fitness company in Hong Kong and the earliest chain fitness center in Hong Kong. Its business covers Hong Kong, mainland China and Macao. At present, the fitness Department has 31 branches and the beauty department has 24. In the early stage, the fitness department only entertained female guests, and set up a fitness and beauty salon in one store. In the late 1990s, a men's and women's club was set up and the fitness and beauty business began to be separated. Until now, there are still some fitness branches that only entertained female guests. The branch covers a total area of more than 1 million square feet and has more than 500000 customers. The scale of business, the speed of development and the huge investment can be said to be the top among peers. In terms of scale and facilities, the Group continues to expand and transform, but its service tenet of "high quality service, popular price" is consistent. Shushibao has been selected as the most popular first service award of fitness and beauty salon by Hong Kong authorities for 4 consecutive years. Meanwhile, in 2002, shushibao group hired Mr. Guo Fucheng, a famous Hong Kong artist, as the image spokesperson, to create a pioneer in the advertising of bodybuilding industry. In Hong Kong, as of August 30, 2014, there were 20 fitness shops in total, of which only female guests were received in bailibao Plaza, Causeway Bay (No. 68 Yihe Street) (in the Lee stage plaza before the relocation). In 1986, the first branch was opened in Elizabeth building, Causeway Bay. After that, the club was successively added to the stage Plaza, Quarry Bay KANGYI Plaza, Sheraton Hotel, Tsimshatsui, and Mobil new estate. In November 2003, the club entered Shatin Liancheng Plaza (the largest branch in Hong Kong, accounting for 70% of the total area, In 2005, it opened the women's shop in Tsuen Wan City Center and Tuen Mun city square. In September 2007, it moved to Concord square in the same area. In August 2010, it first entered the crowded Mong Kok district (Hollywood business center), occupying 4 floors. In October of the same year, Shangshui Plaza store was opened as the first large-scale chain fitness center in North District. In January 2011, the women's fitness shop in Tunmen square was moved to Daxing Garden Shopping Mall in the district and changed into a male and female guest. In September of the same year, shushebao was expanded for the first time to enter central; in October, it opened the second branch in the south of the new territories (Kwai Fong new metropolis Square) after Tsuen Wan store; in November, it extended to East Kowloon District (Kowloon Bay Taoda Garden Mall). At the end of June 2012 and mid December 2012, Ma'anshan square and Ningjin Center store in Kwun Tong were successively added. In early February 2013, Ma'anshan square and Ningjin Center store were stationed in Aberdeen center, the first large-scale fitness center in the south area. Then Wanchai and Yuen Long stores were opened in mid April. In August, Sheraton branch in Tsimshatsui was closed and moved to canafen square in the same area to continue business. In September, Tai Pu store was added. In 2014, shushibao further expanded its network, opened the 20th branch of Hong Kong (Lefu store) on August 30, and is scheduled to add the Kennedy City store by the end of January 2015, to continue to consolidate the status of Hong Kong's largest fitness center. The Hong Kong Beauty Department currently has 13 branches, covering the areas with fitness shops, including Kowloon City, which does not have a fitness department. At present, there are 11 fitness shops in mainland China. Shushibao first entered the mainland market in November 2002. It opened a branch in Meiluo City, Shanghai, and then set up Hong Kong square, laidazhong square, overseas beach center and Baodi square club. In May 2004, Hangzhou Huanglong Century Plaza store was opened, followed by West Lake Times Square, Xingguang International Plaza, Hangzhou International Holiday Hotel and Tianji building branch store. In December 2013, Shanghai Hong Kong Plaza store was closed and moved to Jingguang international shopping center to continue business, and Chengdu International Financial Center store was opened in January 2014. In 2008, the new Holiday Club of Shaoxing was added, but it was closed because of demand. In addition to expanding its outlets in Hong Kong, shushibao has also increased its clubs in mainland China. In October 2014, it announced the establishment of Shanghai Jingpin center, Huaihai International Plaza and Bauhinia Plaza. There are 11 beauty shops in mainland China, 6 in Shanghai, 4 in Hangzhou, 1 in Dalian, and 7 of the 11 are dedicated to women. All fitness clubs are equipped with diversified European and American imported fitness equipment, yoga and health dance rooms, cardio pulmonary function training areas, weight equipment training areas, boxing training areas and magazine areas, etc. the shower room provides free shampoo and body wash, hair conditioner, hair dryer, sauna and steam bathroom (Shangshui, Ma'anshan and Aberdeen stores are only equipped with sauna rooms due to limited space), shushibao It also provides a unique electronic digital scale for weight measurement in Hong Kong. In addition to elisaber tower, KANGYI, Mobil, Shatin and Sheung Shui shops in Causeway Bay, all fitness shops have Internet access. Towels will not be provided free of charge in the club. If you want to use them, you need to charge one by one or buy a more cost-effective towel set ticket. Since 2011, most new appointments can use towels free of charge for unlimited times. Each fitness department will provide one-to-one personal fitness coaches (extra charge), who hold fitness professional qualification and can design individual training plans for participants. Under the guidance of a personal trainer, students can learn how to exercise safely and effectively, as well as how to eat healthily. They will also give advice and encouragement at regular intervals, and when the trainees are more able to disintegrate and devote themselves to each training, they will achieve their goals with half the effort. Individual guidance can be obtained through private training to achieve participants' goals in a short time. The experienced personal trainer will tailor the ideal training plan according to the students' goals and health conditions. Personal trainers will provide fitness testing and evaluation, exercise physiology, exercise methods and nutritional advice. Business orientation: physical is for middle and high class consumers. It not only provides beauty and hairdressing services, but also provides fitness services, mainly for middle and high class consumers who come to the store for consumption. Shushibao reflects the trend of life and meets the needs of customers through its forward-looking operation strategy. Today, bodybuilding has become an indispensable part of the city life.

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