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英文翻译：In June 2014, baobab tree, an influential mother and child service platform in China, set up a special channel in its popular mobile application "baby tree breeding" (the original happy pregnancy), and its e-commerce mode has developed at an extremely rapid speed, with a daily single volume exceeding many independent mother and child e-commerce websites. Baobabushu purchased the domain name "meitun. Com", which coincides with the brand theme "every mother hoard" promoted on the special channel. 1. Vertical mother and child e-commerce should not be "big and complete". Wei Xiaowei pointed out that "the real advantage of vertical mother and child e-commerce is to be a selective e-commerce that uses professional knowledge and strict management and control to help users to screen again, which can let users A platform for trust ". This is the core competitiveness of baobab tree as a deep community for e-commerce. 2. The strategic support of the brand business to the baby tree, the advantage of directly supplying the baby tree as an e-commerce, in addition to the executive power, free traffic, there is also a secret weapon of the brand business support. 3. A key list of mother and baby needs: "baby tree may be the person who understands the needs of users in the mother and baby market". What supports Wei Xiaowei to say this is the big data analysis of baby tree. There are more than 90 million users who visit the baby tree independently every month. The active performance of users in the baby tree makes its big data impossible in the world of mother and baby. 4. The e-commerce will not be contracted to a third party. The advantages of realizing the above baby tree as an e-commerce business through simple traffic may always exist. What encourages them to take this step is the strong unmet needs of users.

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