【Capri-Sun果倍爽是哪个国家的品牌?】
百仕欣饮料(北京)有限公司,Capri-Sun果倍爽,全球畅销的儿童饮品,始于1969年,源自德国,隶属于华彬集团旗下,致力于少儿果汁饮料果倍爽品牌在中国的生产及销售活动
果倍爽距今已有超过45年的发展历史,从1969 年在近海德堡的埃佩尔海姆开始以改革性的包装推出至今,果倍爽已经发展为全球受孩子们喜爱的饮料品牌,行销全球超过110 个国家和地区。 果倍爽采用天然原料,口感美味,包装独特有趣,2015年与华彬集团建立战略合作伙伴关系,开启发展新纪元。
Capri-Sonne公司组织结构
在德国,Capri-Sonne是由隶属于Swiss ARIOS Holding AG公司旗下位于埃佩尔海姆海德堡的Deutsche SiSi-Werke Betriebs GmbH公司进行生产和营销。此外,该公司还为世界各地Capri-Sonne和Capri-Sun的活动和品牌,特许商品的营销提供 额外的支持,同时还拥有代表其公司的技术中心INDAG GmbH & Co. Betriebs KG
ARIOS Holding AG及其旗下各公司组织仍然100%属于Dr. Wild所有。
百仕欣饮料(北京)有限公司负责Capri-Sun果倍爽在中国的生产及销售活动,依托华彬集团遍布全国的销售网络,秉承国际优质的经营管理理念,专注在中国建立“少儿果汁饮料”的品类和市场,倡导少年儿童快乐、健康的成长历程,持续推行华彬集团所倡导的生活方式和理念,通过引入国际品牌,填补了中国少儿饮料市场的空缺。
百仕欣饮料(北京)有限公司北京生产基地是果倍爽产品在国内的较早生产基地, 位于北京怀柔雁栖工业开发区(2014年APEC 会址),占地50余亩,总建筑面积2万余平方米,投资总额约为5.15亿元,员工总数142人。 百仕欣北京生产基地设有主厂房、研发综合楼、酸碱间、污水处理用房及相关附属设施, 计划投资建设两条200ml、一条330ml直立式铝袋(POUCH)饮料灌装生产线,该项目投产后可实现年产饮料6.5亿袋。
英文翻译:Boshin beverage (Beijing) Co., Ltd., Capri sun guobeishuang, the world's best-selling children's drink, started in 1969, from Germany, under the Huabin group, is committed to the production and sales activities of guobeishuang brand of children's juice drinks in China. Guobeishuang has a history of more than 45 years. Since 1969, it has been in the near Heidelberg of eperheim with innovative packaging Since its launch, guobeishuang has developed into a beverage brand loved by children all over the world and has been sold in more than 110 countries and regions. Guobeishuang uses natural raw materials, tastes delicious and has unique and interesting packaging. In 2015, it established a strategic partnership with Huabin group and ushered in a new era of development. The organizational structure of Capri Sonne company is in Germany. Capri Sonne is produced and marketed by Deutsche sisi werkebetriebsgmbh, a subsidiary of swissariosholding AG, located in Heidelberg, eperheim. In addition, the company also provides additional support for the marketing of Capri Sonne and Capri sun's activities and brands and franchised products around the world. Meanwhile, indaggmbh & Co. betriebskgariosholding AG, a technology center representing the company, and its corporate organizations are still 100% owned by Dr. wild. Baishixin beverage (Beijing) Co., Ltd. is responsible for the production and sales activities of Capri sun guobeishuang in China. Relying on the nationwide sales network of Huabin group, adhering to the international high-quality management concept, it focuses on establishing the category and market of "children's juice beverage" in China, advocates the happy and healthy growth process of children, and continues to promote the life advocated by Huabin group The way and concept, through the introduction of international brands, filled the gap in the Chinese children's beverage market. Beijing production base of Baishi Xin beverage (Beijing) Co., Ltd. is the earlier production base of guobeishuang products in China. It is located in Yanqi Industrial Development Zone, Huairou, Beijing (site of APEC 2014). It covers an area of more than 50 mu, with a total construction area of more than 20000 square meters, a total investment of about 515 million yuan, and a total number of 142 employees. Baishixin Beijing production base is equipped with main workshop, R & D complex building, acid alkali room, sewage treatment room and relevant auxiliary facilities. It is planned to invest in the construction of two 200ml and one 330ml vertical aluminum bag (pouch) beverage filling production lines. After the project is put into operation, it can achieve an annual output of 650 million bags of beverages.
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