【柏森BESON是哪个国家的品牌?】
致力于现代高端实木家居产品研发/创新/推广的大型家居企业,集实木家具的研发/制造/物流/营销/生活等多功能于一体的现代化工业园
柏森家居是大型家居企业,旗下“BESON柏森”、“PANAM汎美国际”品牌是中国现代实木家具品牌。
2005年,柏森家居创立于深圳,致力于现代高端实木家居产品研发,现代家居文化的创新与推广,成为中国快速发展的家居品牌,至今,在中国拥有1000多家品牌专卖店。柏森提出了“实木臻品,生活之上”的品牌理念,把做“消费者品牌”作为企业发展的重要战略,为消费者创造源于自然珍贵资源又超越实木产品之上的精神价值,实现人类家居生活的至美享受与情操升华。柏森以台湾设计大师林富源领衔的国际设计团队,坚持“赏心悦目,形随机能而生”的核心设计理念,把握人类生活的本质需求,创造环保健康、品位尊贵的家居生活主流价值,以每年推出原创新品的速度,赢得市场的青睐。“北欧风尚”、“左林右舍”、“大观”、“传承”、“优易室”、“L.D纯实木”、“乌金·木语”及“汎美国际”、“优胜美地”、“V5”现代美式等系列产品。
2013年,柏森家居启动惠阳工业园,公司发展迎来新的契机。新工业园规划建于惠州市惠阳经济开发区,总占地10万平米,建筑面积20万平米,预计年产值可达15亿元,是集研发、制造、物流、营销、生活等多功能于一体的现代化工业园。
2016年,柏森家居与深圳市永佳家具制品有限公司达成战略整合协议,柏森汎美国际品牌与永佳两大品牌整合为柏森欧美品牌旗下三大系列产品,形成柏森家居集团旗下现代实木家具品牌、欧美家具品牌两大运营事业部,统一推广,统一研发,统一制造。伴随柏森全面布局中国高端市场,提出了“引领世界家居文化,成就国际品牌”的企业愿景,开启迈向国际化、品牌化发展之路,为人类家居生活带来更美好的未来。
英文翻译:A large-scale household enterprise dedicated to the research and development / innovation / promotion of modern high-end solid wood household products. The modern industrial park Parsons household, which integrates the research and development / manufacturing / logistics / marketing / life of solid wood furniture, is a large household enterprise. Its brands "BESON Parsons" and "Panam pan American International" are Chinese modern solid wood furniture brands. In 2005, Parson home was founded in Shenzhen, committed to the research and development of modern high-end solid wood home products, the innovation and promotion of modern home culture, and became a fast-growing home brand in China. So far, it has more than 1000 brand stores in China. Parson put forward the brand concept of "solid wood products, life above", and took "consumer brand" as an important strategy of enterprise development, to create spiritual value for consumers from natural precious resources and beyond solid wood products, and to realize the most beautiful enjoyment and sentiment sublimation of human home life. With the international design team led by Taiwan Design Master Lin Fuyuan, perseveres in the core design concept of "pleasing to the eye, random and flexible", grasps the essential needs of human life, creates the mainstream value of environmental protection, health and noble taste of home life, and wins the favor of the market with the speed of launching original new products every year. "Nordic fashion", "zuolinyoushe", "Daguan", "inheritance", "youyishi", "L.D pure solid wood", "Wujin · wood language" and "Pan American International", "Yosemite", "V5" modern American series products. In 2013, Parson home started Huiyang Industrial Park, ushering in new opportunities for the company's development. The new industrial park is planned to be built in Huizhou Huiyang Economic Development Zone, covering a total area of 100000 square meters, a building area of 200000 square meters, and an annual output value of 1.5 billion yuan. It is a modern industrial park integrating research and development, manufacturing, logistics, marketing, life and other functions. In 2016, Parson home and Shenzhen Yongjia furniture products Co., Ltd. reached a strategic integration agreement. Parson Pan American international brand and Yongjia two major brands were integrated into three series of products under parson Europe and America brand, forming two operation divisions under parson home group, i.e. modern solid wood furniture brand and European and American furniture brand, to promote, research, develop and manufacture in a unified way. With the overall layout of China's high-end market, Parson put forward the corporate vision of "leading the world's home culture and achieving international brands", opening the road to internationalization and brand development, and bringing a better future for human home life.
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