【金沙窖是哪个国家的品牌?】
贵州金沙酒业集团下属贵州金沙窖酒酒业有限公司、贵州石阡大关酒业有限公司、河南豫缘春酒业有限公司、澳大利亚路斯格兰酒庄、北京大由良品食品有限公司五家企业,2014年实现销售24亿元,是贵州第二大酒业集团。集团员工总数近5000人,总资产超过35亿元。其中贵州金沙窖酒酒业有限公司年酱酒生产能力达1.9万吨,基酒储存达到2.3万吨,是贵州第二大酱香型白酒生产企业,是毕节市龙头企业。
金沙回沙酒产于山清水秀的贵州,地处赤水河酱酒黄金产区,距茅台镇上游约30km。产区生态良好,气候适宜,是中国酱香型白酒的核心生产区域。金沙回沙酒采用优质小麦及高粱纯粮酿造,秉承传统酱香生产工艺,一年一个生产周期、历经两次投料、九次蒸煮、八次发酵、七次摘酒,并经过三年以上存储。金沙回沙酒采用的回沙工艺重视人与产品的和谐,结合人体的口感、健康等需求,大力开发低度酱香产品,更加符合消费者的健康需求。
金沙酿酒历史可以追溯到战国时期,伴随古夜郎文化的兴盛形成了悠久的历史,至清代康乾盛世时期,随着工商业的兴起,金沙源村因地处乌江航道,酿酒工业得到极大发展。上世纪二三十年代,金沙发展里程碑式的人物刘开庭先生将酱香型白酒酿造带入高潮。
1963年,贵州省人民政府举办贵州省首届酒评会,金沙回沙酒与茅台一起,荣获“贵州八大名酒”殊荣。2010年被国家工商总局授予“驰名保护”,这是毕节地区第一个、也是贵州白酒行业第二个“驰名保护”荣誉,具有很高的含金量。2011年,金沙回沙酒陆续获得贵州省政府评选的“贵州十大名酒”荣誉及中国食品工业协会的“纯粮固态发酵”认证。
随着产业结构和产品结构的不断完善,目前金沙回沙酒拥有小酒系列、星级系列、精品系列、特制系列、钻石系列、鱼儿系列、金沙酱酒系列、封坛酒、定制酒等丰富的产品线。金沙产品在贵州省内市场进驻率超过90%,其中星级系列在省内市场处于控盘地位,小酒系列产品是中国酱香小酒的明星产品,倍受业界关注,封坛酒上市即实现热销,掀起贵州白酒产业的一股旋风。随着省外市场的开拓,目前产品已进入广东、广西、湖北、湖南、江西、上海、浙江、江苏、河南、河北、北京、内蒙、云南、重庆、四川等地区,品牌正以强劲的姿态阔步向前发展。
金沙回沙酒作为贵州酱香白酒产业的重要组成部分,负有振兴贵州白酒产业的历史责任。在白酒产业环境风云变幻的情况下,酒业集团提出了“国酒茅台为国家,金沙回沙为大家”的定位,在获得“贵州人民喜爱的名酒”基础上,践行做“中国民酒”的品牌建设路线,做老百姓看得见、买得起、喝得惯的产品,做中国大众酱香白酒领导品牌。金沙酒业现有各级各类经销商约300余家,分布在贵州省全境及全国29个省、市、自治区,其中年销售额亿元级的经销商5家,五千万级的经销商12家,千万级的经销商约30家。金沙酒业与经销商保持紧密合作关系,给予经销商全方位服务,并严控经销商库存,通过政策支持、促销活动等形式促进动销,为经销商减轻库存压力。金沙众多经销商通过与金沙酒业的合作,市场占有率稳步提升,经营规模迅速扩大。
英文翻译:Guizhou jinshajiao liquor industry Co., Ltd., Guizhou Shiqian Daguan liquor industry Co., Ltd., Henan yuyuanchun liquor industry Co., Ltd., Australia lushgran winery and Beijing Dayou liangpin Food Co., Ltd. under Guizhou jinshajiao liquor industry group are the second largest liquor industry group in Guizhou with sales of 2.4 billion yuan in 2014. The group has nearly 5000 employees and total assets of more than 3.5 billion yuan. Among them, Guizhou jinshajiao liquor industry Co., Ltd. has an annual production capacity of 19000 tons of sauce liquor and 23000 tons of base liquor. It is the second largest producer of sauce flavor liquor in Guizhou and the leading enterprise in Bijie City. Jinsha Huisha liquor is produced in Guizhou with beautiful mountains and rivers. It is located in the gold producing area of Chishui River sauce wine, about 30km away from the upstream of Maotai town. The production area with good ecology and suitable climate is the core production area of Maotai flavor liquor in China. Jinsha Huisha liquor is brewed with high-quality wheat and sorghum pure grain, and adheres to the traditional soy sauce flavor production process. It has a production cycle of one year, two times of feeding, nine times of cooking, eight times of fermentation, seven times of wine picking, and has been stored for more than three years. The technology of returning sand adopted in Jinsha returning sand liquor attaches importance to the harmony between people and products. Combining with the taste and health needs of human body, it vigorously develops low-grade soy sauce flavor products, which is more in line with the health needs of consumers. Jinsha wine making history can be traced back to the Warring States period. With the prosperity of ancient Yelang Culture, it has a long history. In the KangQian period of the Qing Dynasty, with the rise of industry and commerce, jinshanyuan village is located in the Wujiang waterway, and the wine making industry has been greatly developed. In the 1920s and 1930s, Liu kaiting, a landmark figure in Jinsha's development, brought Maotai flavor liquor brewing to a climax. In 1963, the people's Government of Guizhou Province held the first wine evaluation meeting in Guizhou Province. Jinsha Huisha liquor, together with Maotai liquor, won the honor of "eight famous liquor in Guizhou". In 2010, it was awarded "well-known protection" by the State Administration for Industry and commerce, which is the first and second "well-known protection" honor in Bijie area and Guizhou liquor industry, with a high gold content. In 2011, Jinsha Huisha liquor won the honor of "top ten famous liquor in Guizhou" by Guizhou provincial government and the certification of "solid state fermentation of pure grain" by China Food Industry Association. With the continuous improvement of industrial structure and product structure, Jinsha Huisha liquor now has a rich product line of small wine series, star series, boutique series, special series, diamond series, fish series, Jinsha sauce wine series, Fengtan wine, customized wine and so on. Jinsha products occupy more than 90% of the market in Guizhou Province, among which the star series are in the control position in the market in Guizhou Province. The small liquor series products are the star products of China's Maotai flavor small liquor, which are paid close attention to by the industry. Fengtan liquor is on the market to realize the hot sale, and set off a whirlwind in Guizhou liquor industry. With the development of the market outside the province, the products have entered Guangdong, Guangxi, Hubei, Hunan, Jiangxi, Shanghai, Zhejiang, Jiangsu, Henan, Hebei, Beijing, Inner Mongolia, Yunnan, Chongqing, Sichuan and other regions, and the brand is developing vigorously. Jinsha Huisha liquor, as an important part of Guizhou Maotai flavor liquor industry, is responsible for the revitalization of Guizhou liquor industry. Under the changing circumstances of liquor industry environment, the liquor industry group has put forward the positioning of "Maotai national liquor is the country, Jinsha back to the sand is the everyone". On the basis of obtaining "Guizhou people's favorite famous liquor", it practices the brand building route of "Chinese people's liquor", makes products that people can see, afford and drink, and makes leading brand of Maoxiang liquor of Chinese people. Jinsha liquor industry now has more than 300 dealers of all kinds at all levels, which are distributed throughout Guizhou Province and 29 provinces, cities and autonomous regions in China, including 5 dealers with an annual sales volume of 100 million yuan, 12 dealers with an annual sales volume of 50 million yuan and 30 dealers with an annual sales volume of 10 million yuan. Jinsha liquor industry keeps close cooperation with dealers, provides dealers with all-round services, strictly controls dealers' inventory, promotes the sales through policy support, promotional activities and other forms, and reduces the inventory pressure for dealers. Through cooperation with Jinsha liquor industry, many dealers in Jinsha have steadily increased their market share and rapidly expanded their business scale.
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