【A-Zenith亚振是哪个国家的品牌?】
凭借着对精湛手工技艺的执着信念,传承百年技艺,融汇中西文化,让亚振成为了无数名门政要竞相选购的顶级家具品牌。经典的线条设计、精湛的雕刻工艺、天然木材的别致纹理,都是品牌超越时间的界限,让艺术融于生活的典范。亚振始终向往未来、追求完美。在传统和创新中,让每一个细节之处都彰显极致优雅。
亚振家具(A-Zenith)始于1985年,成立于1992年,是集家具设计研发、生产制造、营销以及家居文化研究、企业管理咨询、投资贸易于一体的综合性企业。
作为中国海派西式家具的前驱者,亚振企业于1999年率先在上海同行业中通过ISO9001认证,为中国家具协会副理事长单位,曾是2003年上海市唯一一家荣获“用户满意产品”、“用户满意服务”、“用户满意企业”的三满意家具企业。企业拥有现代化生产制造基地,占地300余亩,引进美国高档家具油漆流水生产线,拥有全套家具生产的先进机械设备、国际领先的数控加工中心和精湛的制造工艺。在大中华地区拥有员工近两千人,其中工程师、设计师、工艺师等中高级专业技术人员和中高级管理人员180多名,各类专长的技能员工700余名。
如今,亚振A-Zenith品牌已经荣获“上海市著名商标”荣誉称号,并且亚振制造的家具产品还荣膺“上海名牌产品”称号。亚振企业创始人、首席设计师高伟先生被国家表彰授予“全国轻工行业劳动模范”的光荣称号。面对已经取得的荣耀,亚振以“百年亚振,百年品牌”的雄心,提出“包容、关爱、共赢”的企业核心价值观,立志将亚振企业打造成为“员工的企业,社会的企业”。亚振是一个非常注重社会价值观的企业,“关爱”精神使得其拥有强烈的社会责任感与使命感。2008年的5.12汶川大地震中,亚振人坚持“低调行善,永续救助,将爱进行到底”的精神,向灾区援建了一所希望小学。希望通过对孩子们的持续救助,帮助他们树立正确的人生观。
在成长的道路上更加懂得关爱他人,让“守望相助、和谐共融”的中华传统美德代代相传。为社会营造彼此的和谐家园,让企业为社会、为民族承担起更大的公共职责。
同样,亚振“好家具,可以传世”的品牌传播语,是“A-Zenith亚振”带给中国消费者独有的价值感悟。目前亚振已拥有亚振A-Zenith母品牌与亚振利维亚以及亚振乔治亚两大子品牌。其以定位高端,典雅华贵,为中国消费者提供不同生活态度与家居情怀而著名。在“文化?创新”的品牌核动能引领下,亚振向中国消费者倡导属于自我“经典亦时尚”的生活方式,一种惬意、优雅、知性、和谐的生活模式,得到了中国高端消费者的欣赏与追捧。
亚振正以积极的步伐实施着企业品牌发展战略。截止2013年12月31日,亚振现已在上海、北京、南京、苏州、武汉、哈尔滨等地开设了19家品牌旗舰店,并在全国范围内拥有147家品牌形象店。品牌产品频繁显身于高档别墅、文化会所、五星级酒店之内,成为了提升格调档次,凸显自尊身份文化品味不可或缺的重要元素。从国际会议中心到人民大会堂,从国宾馆到世博会议中心贵宾厅,作为中国海派西式家具经典品牌的A-Zenith亚振已然成为国家元首接见国外贵宾的御用家具。
2010年亚振家具再次成为世界瞩目的焦点,荣膺中国2010年世博会上海馆合作伙伴,成为世博会议中心贵宾厅指定家具供应商。
2011年亚振在中国家具界不断创造着令国人惊叹的辉煌,被中国建筑学会室内设计分会(CIID)授予2011年家具类唯一战略合作伙伴。2012年,以卓然不群的雕艺、优雅非凡的设计、臻于极致的品质,亚振再度赢得了世界的赞赏,携手世博成为2012年韩国世博会海洋馆合作伙伴。2014年,亚振再攀高峰,荣膺“2013年工业品牌培育示范企业”称号,品牌培育工作得到了国家工信部的认可与通过。
亚振,一个重视品牌与文化的企业、一个重视社会价值观的企业,在"追求极致,永无止境"的企业精神指引下,正以前所未有的生命力,为社会带来更多的价值,为消费者带来除产品外精神面享受的全新家居文化体验。最终成就亚振"百年亚振,百年品牌"的远大目标。为中国的繁荣与和谐贡献一份力量。
英文翻译:With the persistent belief in exquisite craftsmanship, inheriting the century old craftsmanship and integrating Chinese and Western culture, yazhencheng has become a top furniture brand for numerous celebrities and politicians. Classic line design, exquisite carving technology and unique texture of natural wood are all models for brands to transcend the boundaries of time and integrate art into life. Yazhen always yearns for the future and pursues perfection. In tradition and innovation, let every detail show the ultimate elegance. A-zenith, founded in 1985 and 1992, is a comprehensive enterprise integrating furniture design and development, production and manufacturing, marketing, home culture research, enterprise management consulting, investment and trade. As a pioneer of the western style furniture of Shanghai style of China, Yazhen enterprise took the lead in passing ISO9001 certification in the same industry in Shanghai in 1999. It is the vice president unit of China Furniture Association. It was the only three satisfied furniture enterprise in Shanghai that won the titles of "user satisfied product", "user satisfied service" and "user satisfied enterprise" in 2003. The company has a modern production and manufacturing base, covering an area of more than 300 mu. It has introduced the high-end furniture painting production line in the United States. It has a complete set of advanced machinery and equipment for furniture production, an international leading numerical control processing center and exquisite manufacturing technology. There are nearly 2000 employees in Greater China, including more than 180 middle and senior professional and technical personnel such as engineers, designers and technologists, and more than 700 skilled employees with various specialties. Today, the a-zenith brand of Yazhen has won the honorary title of "Shanghai famous brand", and the furniture products manufactured by Yazhen also won the title of "Shanghai famous brand products". Gao Wei, founder and chief designer of Yazhen enterprise, was awarded the honorable title of "national light industry model" by the state. In the face of the glory that has been achieved, Yazhen, with the ambition of "one hundred years of Yazhen, one hundred years of brand", puts forward the enterprise core values of "inclusiveness, care and win-win", and is determined to build Yazhen enterprise into an "enterprise of employees and society". Yazhen is an enterprise that attaches great importance to social values. The spirit of "caring" makes it have a strong sense of social responsibility and mission. In the May 12 Wenchuan earthquake in 2008, Yazhen people adhered to the spirit of "low-key charity, sustainable rescue and love to the end", and built a hope primary school in the disaster area. I hope that through the continuous assistance to children, help them to establish a correct outlook on life. On the way of growing up, we should know how to care for others and let the traditional Chinese virtues of "mutual help and harmony" pass on from generation to generation. To create a harmonious home for the society, so that enterprises undertake greater public responsibilities for the society and the nation. Similarly, the brand communication language of "good furniture, can be handed down" of Yazhen is the unique value perception of "a-zenith Yazhen" to Chinese consumers. At present, Yazhen has the parent brand of Yazhen a-zenith, two sub brands of Yazhen levia and Yazhen Georgia. It is famous for its high-end positioning, elegance and luxury, providing Chinese consumers with different life attitudes and home feelings. Guided by the brand nuclear energy of "culture? Innovation", Yazhen advocates a lifestyle of "classic and fashion" to Chinese consumers, a comfortable, elegant, intellectual and harmonious lifestyle, which is appreciated and sought after by Chinese high-end consumers. Yazhen is implementing its brand development strategy with a positive pace. As of December 31, 2013, Yazhen has opened 19 brand flagship stores in Shanghai, Beijing, Nanjing, Suzhou, Wuhan, Harbin and other places, and has 147 brand image stores nationwide. Brand products frequently appear in high-end villas, cultural clubs and five-star hotels, which has become an indispensable element to enhance the style level and highlight the cultural taste of self-esteem and identity. From the International Conference Center to the Great Hall of the people, from the state guesthouse to the VIP Hall of the World Expo Conference Center, a-zenith Yazhen, a classic brand of Chinese Western style furniture, has become the Royal Furniture for the head of state to receive foreign guests. In 2010, Yazhen furniture once again became the focus of the world's attention. It was honored as the partner of Shanghai Pavilion of China World Expo 2010 and the designated furniture supplier of the VIP Hall of the World Expo Center. In 2011, Yazhen continuously created amazing brilliance in China's furniture industry, and was awarded as the only strategic partner of furniture industry in 2011 by CIID. In 2012, with outstanding carving art, elegant and extraordinary design, and excellent quality, Yazhen won the world's appreciation again, and joined hands with the World Expo to become a partner of the marine Pavilion of the South Korea World Expo 2012. In 2014, Yazhen climbed the summit again and won the title of "2013 industrial brand cultivation demonstration enterprise". The brand cultivation work was recognized and approved by the Ministry of industry and information technology of the people's Republic of China. Yazhen, an enterprise that attaches great importance to brand and culture and social values, is bringing more value to the society and a brand-new home culture experience for consumers in addition to products with unprecedented vitality under the guidance of the enterprise spirit of "pursuing the ultimate and never-ending". The ultimate achievement of Yazhen "one hundred years of Yazhen, one hundred years of brand" goal. Contribute to the prosperity and harmony of China.
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