【CHERY奇瑞是哪个国家的品牌？】

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奇瑞汽车股份有限公司成立于1997年1月8日，是我国改革开放后,通过自主创新成长起来的最具代表性的自主品牌汽车企业之一。公司成立16年来，始终坚持自主创新，逐步建立了完整的技术和产品研发体系，并打造了风云、QQ、东方之子、瑞虎以及艾瑞泽等一系列在国内家喩户晓的知名产品品牌，而且产品出口到海外80余个国家和地区，在全球范围内具备了一定的品牌知名度。截至目前，公司累计销量已达430余万辆，其中，累计出口达89万余辆，总销量和出口量均位居中国乘用车企业第一位。

目前，公司在国内建成了芜湖、大连和鄂尔多斯三大乘用车生产基地，具备年产90万辆整车、90万台套发动机及80万台变速箱的生产能力。

在产品品质提升方面，公司以“安全、节能、环保”为发展目标，逐步与国际接轨，建立了一套具有自身特色的品质保障管理体系，先后通过ISO9001、德国莱茵公司ISO/TS16949等国际质量管理体系认证。

自主创新”是奇瑞发展战略的核心。从创立之初，奇瑞就坚持自主创新，努力成为一个技术型企业。目前，奇瑞已建成了以芜湖的汽车工程研究和研发总院为核心，以北京、上海以及海外的意大利、日本和澳大利亚的研究分院为支撑，形成了从整车、动力总成、关键零部件开发到试制、试验较为完整的产品研发体系。通过自主创新，奇瑞在DVVT双可变气门正时技术、TGDI涡轮增压缸内直喷技术、CVT无级变速器以及新能源等一大批国内尖端核心技术上获得突破，带动了全系产品的全面技术升级。在知识产权建设方面，截止2013年上半年，公司已累计申请各项专利8279件，累计获得授权专利5648件,位居本土汽车企业第一位。由于在自主创新方面取得的成绩，公司成为我国首批“创新型企业”。

2013年，奇瑞正式将“技术奇瑞”确立为企业品牌战略，并发布了多年自主技术积累、导入国际领先标准打造的具有高科技、标准化和前瞻性的核心技术平台——“iAuto”。打造“国际品牌”是奇瑞的战略发展目标。首先，在“无内不稳，无外不强”发展理念的推动下，注重开拓国际、国内两个市场，积极实施“走出去”战略，成为我国第一个将整车、CKD散件、发动机以及整车制造技术和装备出口至国外的轿车企业。其次，近年来，全面推进全球化布局，实施从“走出去”向“走进去”扎根发展的转变，通过实施产品战略、属地化战略和国际人才战略不断加深海外市场的深层次合作。第三、整合全球优势资源，在全产业链上与跨国公司展开合作，截至目前，奇瑞已与16家世界500强企业展开了合资合作。在整车方面，奇瑞和以色列量子集团合资建立的观致汽车，开创了国内汽车业发展的新模式；2012年，奇瑞又与捷豹路虎成立合资企业，展开全面合作。这一系列的合资合作作为奇瑞发展战略的重要补充，将为提升奇瑞汽车综合实力和品牌价值，实现企业战略发展目标起到重要的推动作用。

从2010年起，在实现了第一阶段“通过自主创新打造自主品牌”的战略目标的基础上，奇瑞开始全面实施从追求速度和销量规模的发展模式到向追求“品质、品牌、效益”转变的深层次战略转型，并确立了企业从2012年到2020年的三阶段的发展战略目标。从企业经营理念到管理体系进行了全方位大刀阔斧的变革，目的就是要建立与国际接轨的产品开发、生产、营销以及质量管理、人力资源管理和财务管理体系等，为实现企业的战略目标及可持续发展奠定基础。

未来，奇瑞汽车将继续秉承“自主创新、世界一流、造福人类”的奋斗目标，继续保持自身独特的创新文化和艰苦奋斗的“小草房”精神，为实现“到2020年成为具有国际竞争力的世界级汽车企业，产品主要技术性能达到国际一流水平”的企业战略目标而奋斗。

英文翻译：Chery Automobile Co., Ltd., founded on January 8, 1997, is one of the most representative independent brand automobile enterprises growing up through independent innovation after China's reform and opening up. Since its establishment 16 years ago, the company has always adhered to independent innovation, gradually established a complete technology and product R & D system, and created a series of well-known product brands in China, such as Fengyun, QQ, the son of the East, Ruihu and irese. Moreover, the products have been exported to more than 80 countries and regions overseas, with a certain brand awareness in the global scope. Up to now, the company's cumulative sales volume has reached more than 4.3 million vehicles, of which, the cumulative export has reached more than 890000 vehicles, with the total sales volume and export volume ranking the first in China's passenger vehicle enterprises. At present, the company has established three passenger vehicle production bases in Wuhu, Dalian and Ordos, with an annual production capacity of 900000 complete vehicles, 900000 sets of engines and 800000 sets of gearboxes. In terms of product quality improvement, the company takes "safety, energy conservation and environmental protection" as its development goal, gradually integrates with the international community, and establishes a set of quality assurance management system with its own characteristics, which has been certified by ISO9001, ISO / TS16949 and other international quality management systems of German Rhine company. "Independent innovation" is the core of Chery's development strategy. Since its inception, Chery has been insisting on independent innovation and striving to become a technology-based enterprise. At present, Chery has built a complete product R & D system from the development of complete vehicle, power assembly and key parts to trial production and test, with Wuhu automotive engineering research and Development Institute as the core and Beijing, Shanghai and overseas research institutes in Italy, Japan and Australia as the support. Through independent innovation, Chery has made breakthroughs in DVVT dual variable valve timing technology, tgdi turbocharged in cylinder direct injection technology, CVT CVT and new energy and a large number of domestic cutting-edge core technologies, which has led to a comprehensive technical upgrade of the whole series of products. In terms of intellectual property construction, as of the first half of 2013, the company has applied for 8279 patents and obtained 5648 authorized patents, ranking first among local automobile enterprises. Due to the achievements in independent innovation, the company has become one of the first batch of "innovative enterprises" in China. In 2013, Chery officially established "technology Chery" as a corporate brand strategy, and released the core technology platform with high technology, standardization and forward-looking - "iAuto", which has been built by years of independent technology accumulation and introduction of international leading standards. Building "international brand" is Chery's strategic development goal. First of all, driven by the development concept of "no internal instability, no external weakness", the company focuses on opening up international and domestic markets, actively implements the strategy of "going global", and becomes the first car enterprise in China to export complete vehicles, CKD parts, engines and complete vehicle manufacturing technology and equipment to foreign countries. Secondly, in recent years, we have comprehensively promoted the layout of globalization, implemented the transformation from "going out" to "going in" rooted development, and deepened the in-depth cooperation in overseas markets through the implementation of product strategy, localization strategy and international talent strategy. Third, integrate global advantageous resources and cooperate with multinational companies in the whole industrial chain. So far, Chery has launched joint venture cooperation with 16 world top 500 enterprises. In terms of complete vehicles, the Guanzhi automobile jointly established by Chery and Israel quantum group has created a new model for the development of domestic automobile industry; in 2012, Chery established a joint venture with Jaguar Land Rover to carry out comprehensive cooperation. As an important supplement to Chery's development strategy, this series of joint ventures and cooperation will play an important role in promoting Chery's comprehensive strength and brand value, and achieving its strategic development goals. Since 2010, on the basis of achieving the strategic goal of "building an independent brand through independent innovation" in the first stage, Chery has started to comprehensively implement the deep-seated strategic transformation from the development mode of pursuing speed and sales volume scale to the pursuit of "quality, brand and efficiency", and established the three-stage development strategic goal of the enterprise from 2012 to 2020. From the enterprise management concept to the management system, a full range of drastic changes have been carried out. The purpose is to establish a product development, production, marketing, quality management, human resource management and financial management system in line with the international standards, so as to lay the foundation for the realization of the enterprise's strategic objectives and sustainable development. In the future, Chery Automobile will continue to adhere to the goal of "independent innovation, world-class, benefit mankind", continue to maintain its unique innovation culture and the spirit of "small grass house", and strive to achieve the enterprise strategic goal of "to become a world-class automobile enterprise with international competitiveness by 2020, and the main technical performance of products reaches the world-class level".

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