我要投票 中央商场在生活服务行业中的票数:9
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2024-11-22 14:19:30 星期五

【中央商场是哪个国家的品牌?】

中央商场是什么牌子?「中央商场」是南京中央商场(集团)股份有限公司旗下著名品牌。该品牌发源于江苏省南京市,由创始人胡董在1936年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

南京中央商场(集团)股份有限公司,简称“中央商场”,始建于1936年,由张静江、曾养甫、茅以升等社会名流和爱国之士,以“抵制日货、弘扬国货、振兴民族商业”为宗旨而创立,是当时“实业救国”大潮中南京大型综合商场

1937年,日本侵略军占领南京后,中央商场被迫停业;1940年,由萧一诚等集资修复,中央商场重新营业;1956年,中央商场实现公私合营;1966年,中央商场更名为人民商场,并延续这一名称至九十年代;1992年,人民商场改组成立南京中央商场股份有限公司;1993年,中央商场股份有限公司成为江苏省法人股上市公司; 2000年,中央商场在上海证券交易所正式上市交易;2001年,中央商场太平洋百货在南京山西路商圈开业,试水百货连锁;2003年,异地连锁店中央百货新亚商城在淮安开业;2004年,中央百货山东济宁百货大楼、徐州百货大楼、连云港百货大楼先后开业;2006年,中央百货河南洛阳百货大楼开业;2011年,中央商场大冶店开业;2013年,中央商场河西店、扬中店先后开业,同年中央商场电子商务平台“云中央”正式上线;2014年,中央商场铜陵店开业;2016年,中央城市奥莱店、中央商场泗阳店先后开业;2017年,中央商场句容店开业。

时至今日,中央商场已经走过了81年的历史,以自身的沧桑记载着民族商业发展的风风雨雨。中央商场始终坚持以“实业兴国”为宗旨,以繁荣城市商业为要务,近年来,集团通过新建和并购重组等方式,先后在江苏、安徽、河南、山东等地发展了13家连锁百货店以及16个商业综合体项目,集团在营门店总经营面积超70万平方米,其中位于南京新街口商圈的中心店经营面积逾10万平方米,在建商业项目建设面积超过260万平方米。经过有效运营,13家连锁店均已发展成为当地的具有影响力企业。2016年,集团销售额突破110亿元,其中,中心店销售额突破43亿元。

面对激烈的市场竞争,集团立足当前,着眼长远,明确了富有自身发展特色的战略方向——“经营由传统百货向购物中心化转变、资产由重资产向轻资产转变、消费模式由传统购物向‘+互联网’O2O体验互动模式转变”。


英文翻译:Nanjing central shopping mall (Group) Co., Ltd., referred to as "central shopping mall", was founded in 1936 by celebrities and patriots such as Zhang Jingjiang, Zeng Yangfu and Mao Yisheng. It was founded with the purpose of "boycott Japanese goods, promote national goods and revitalize national commerce". It was a large-scale comprehensive shopping mall in Nanjing in the tide of "saving the country by industry" in 1937. After the Japanese invaders occupied Nanjing, The central shopping mall was forced to close down; in 1940, the central shopping mall was restored by Xiao Yicheng and other funds, and the central shopping mall was reopened; in 1956, the central shopping mall realized public-private partnership; in 1966, the central shopping mall was renamed as the people's shopping mall, and the name continued until the 1990s; in 1992, the people's shopping mall was transformed into Nanjing central shopping mall Co., Ltd.; in 1993, the central shopping mall Co., Ltd. became Jiangsu Province Provincial corporate stock listed companies; in 2000, the central department store was officially listed and traded on the Shanghai Stock Exchange; in 2001, the central department store Pacific department store opened in Shanxi Road Business District, Nanjing, and tried the water department store chain; in 2003, the remote chain central department store new Asia mall opened in Huai'an; in 2004, the central department store Shandong Jining department store, Xuzhou department store and Lianyungang department store successively In 2006, the central department store, Luoyang department store, Henan Province, opened; in 2011, the Daye store of the central mall opened; in 2013, the Hexi store and Yangzhong store of the central mall opened successively, and the e-commerce platform of the Central Mall, "Cloud Central" was officially launched in the same year; in 2014, the Tongling store of the central mall opened; in 2016, the ole store and Siyang store of the central mall opened successively; in 2017, Jurong store of central shopping mall opened. Up to now, the central shopping mall has gone through 81 years of history, recording the vicissitudes of the development of national business with its own vicissitudes. In recent years, the group has successively developed 13 chain department stores and 16 commercial complex projects in Jiangsu, Anhui, Henan, Shandong and other places by means of new construction, M & A and restructuring. The total operating area of the group's stores in the business is over 700000 square meters, among which, the one located in Xinjiekou Business District of Nanjing The business area of the center store is more than 100000 square meters, and the construction area of commercial projects under construction is more than 2.6 million square meters. After effective operation, 13 chain stores have developed into local influential enterprises. In 2016, the group's sales exceeded 11 billion yuan, of which the sales of central stores exceeded 4.3 billion yuan. In the face of fierce market competition, based on the current and long-term perspective, the group has made clear the strategic direction with its own development characteristics - "the transformation of operation from traditional department stores to shopping centers, the transformation of assets from heavy assets to light assets, and the transformation of consumption mode from traditional shopping to '+ Internet' o2o experience interaction mode".

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