【Reebok锐步是哪个国家的品牌?】
创于1895年英国,曾用名 Foster福斯特 ,曾制造出享誉世界的带钉鞋— 福斯特跑鞋 ,2006年被阿迪达斯收购
锐步 (Reebok) 品牌家喻户晓,锐步 (Reebok) 的成功使它成为全球著名的运动鞋品牌。2006年,阿迪达斯—所罗门公司以38亿美元收购锐步公司的全部股份。
锐步英文名“Reebok”,这个单词的本义,是指南部非洲一种羚羊,它体态轻盈,擅长奔跑。Reebok公司希望消费者在穿上Reebok运动鞋后,能像Reebok羚羊一样,在广阔的天地间,纵横驰奔,充分享受运动的乐趣。
锐步国际公司总部位于马赛诸塞州坎顿市,在全球范围内以Reebok、Rockport、CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和分销运动鞋、健身鞋、休闲鞋、运动服装和设备,并以Polo Ralph Lauren品牌设计、销售和分销鞋类产品1895年,约瑟夫·福斯特(Joseph William Foster)出于对短跑运动的热爱,又苦于没有足够的资金,便亲自动手尝试着将钉子安在鞋上,这就是当时享誉世界的带钉鞋——“福斯特跑鞋”。带钉鞋的诞生,在当时引起了很大的轰动,19世纪末20世纪初,很多国家的赛跑运动员都穿着这种“福斯特跑鞋”走进赛场。
随后的日子里,约瑟夫·福斯特并没有因为“福斯特跑鞋”的成功沾沾自喜,而是激励他顺着这股上升的风潮继续前行。1896年,约瑟夫·福斯特先生以PUMP命名,创造出充气运动鞋,并且在英国建立了一家专营运动鞋的公司“Fosters”,开始为那些专业运动员制造合适的运动鞋,而这家公司就是现在国际运动品牌巨头Reebok锐步的前身。
随着时间的推移,Fosters(福斯特公司)不断扩展,集中精力设计更加轻捷的运动鞋以提高运动员奔跑的速度,并将事业的触角伸向体育运动的其他领域。1958年,福斯特的两个孙子约瑟夫(Joseph Foster)与杰夫瑞(Jeffrey Foster)将“福斯特”这一品牌名称及商标更改为“Reebok(锐步)”。
英文翻译:Founded in England in 1895, it used to be known as foster foster. It once produced the world-famous spiked shoes - foster running shoes. In 2006, it was acquired by Adidas and became a household name by Reebok. The success of Reebok makes it a world-famous brand of sports shoes. In 2006, Adidas Solomon acquired all shares of Reebok for us $3.8 billion. Reebok, the English name of Reebok, is a kind of African antelope in the guide department. It is light and good at running. Reebok hopes that consumers, like Reebok antelope, will be able to gallop across the vast world and fully enjoy the fun of sports after wearing Reebok sneakers. Headquartered in Canton, Massachusetts, Reebok International designs, sells and distributes sneakers, fitness shoes, casual shoes, sportswear and equipment globally under the brands of Reebok, Rockport, CCM, JOFA, Koho and GregNorman, and designs, sells and distributes footwear products under the brand of poloralphllauren in 1895. Joseph William Foster was short-sighted The love of running and the lack of sufficient funds made me try to install nails on shoes by myself. This was the world-famous spiked shoes - "foster running shoes". The birth of spiked shoes caused a great sensation at that time. At the end of the 19th century and the beginning of the 20th century, many runners in many countries wore this kind of "foster running shoes" to enter the competition. In the following days, Joseph Foster was not complacent about the success of "foster running shoes", but encouraged him to follow the rising trend. In 1896, Mr. Joseph foster created inflatable sneakers named after pump, and established a company specializing in sports shoes in the UK named "stars", which began to manufacture suitable sports shoes for those professional athletes. This company is the predecessor of Reebok Reebok, now a giant international sports brand. Over time, foster has been expanding, focusing on designing lighter sneakers to increase the speed of athletes' running, and extending the enterprise's tentacles to other areas of sports. In 1958, two of Foster's grandsons, Joseph foster and Jeffrey foster, changed the brand name and trademark of "foster" to "Reebok".
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