御品轩在月饼行业中的票数：540
【御品轩是哪个国家的品牌？】
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陕西振彰食品有限公司，注册商标为御品轩，成立于1999年，是一家经陕外经贸批准成立的港澳台商独资专业化食品生产公司，主要生产的产品有蛋糕、面包、中西点、月饼、粽子、肯德基汉堡等约200种产品。
公司地处陕西省西安市经开区草滩生态园区，总占地面积30亩，规划总面积30860平方米，以亲子互动DIY蛋糕、烘焙观光体验、商务会议、生日party为主，目前一期已投入的资金约8000万元人民币。
公司以【台湾风味•精致美食】为生产宗旨、【知味台湾】为品牌策略，【立志做有良心道德的食品企业】为经营理念，目前在西安市、咸阳市、宝鸡市、渭南市、汉中市等地区拥有近60家直营连锁专卖店，并开发更多的台湾风味产品，为广大消费者提供更美味、更新鲜、更优质、更安全的烘焙选择。
公司开通了天猫商城、微信商城、团购外卖等线上购物服务，通过网络商城可订购干点、西点、蛋糕、粽子、月饼、水晶饼等，并享全国配送服务！让你享受到足不出户轻松购的便捷式购物体验。
御品轩主题式烘焙文化观光工厂自2015年8月15日正式对外开放以来，接待陕西省内外有关领导以及两岸友人、媒体、同行业等数千人，目前已累计接待30000组家庭，接待人数超过100000人。特色项目含：DIY蛋糕烘焙体验、魔法厨房参观、烘焙私人课程预订、研学活动举办等。
2017年，公司战略决策，开展“轻奢糕点•邀您品鉴”的活动，主要针对企业开放免费试吃品鉴、免费参访，针对商场、百货公司合作互动引流，目前已有70余家大型企业申请了此项业务。
英文翻译：Shaanxi Zhenzhang Food Co., Ltd., with the registered trademark of Yupinxuan, was established in 1999. It is a Hong Kong, Macao and Taiwan owned specialized food production company approved by Shaanxi foreign trade and economic cooperation. Its main products include about 200 kinds of products, such as cakes, bread, Chinese and Western food, moon cakes, zongzi, KFC hamburger, etc. The company is located in caotan ecological park, economic development zone, Xi'an City, Shaanxi Province, with a total area of 30 mu and a total planning area of 30860 square meters. It is mainly composed of parent-child interactive DIY cake, baking and sightseeing experience, business meeting and birthday party. At present, the first phase has invested about 80 million yuan. With the production tenet of "Taiwan flavor · delicacy", the brand strategy of "knowing Taiwan" and the business philosophy of "aspiring to be a food enterprise with conscience and morality", the company now has nearly 60 direct chain stores in Xi'an, Xianyang, Baoji, Weinan, Hanzhong and other regions, and develops more Taiwan flavor products to provide consumers with more delicious products Fresher, better quality and safer baking options. The company has opened online shopping services such as tmall mall, wechat mall, group purchase and take away. Through the online mall, it can order dried point, Western point, cake, zongzi, moon cake, crystal cake, etc., and enjoy the national distribution service! Let you enjoy the convenient shopping experience of shopping at home. Since its official opening on August 15, 2015, Yupinxuan theme baking culture and sightseeing factory has received thousands of people from relevant leaders inside and outside Shaanxi Province, as well as friends, media and the same industry on both sides of the Taiwan Strait. At present, it has received 30000 groups of families and more than 100000 people. Special projects include: DIY cake baking experience, magic kitchen visit, baking private course reservation, research activities, etc. In 2017, the company made a strategic decision to carry out the activity of "light luxury pastry and invite you to taste", mainly for enterprises to open free tasting and visiting, and for shopping malls and department stores to cooperate and interact with each other. At present, more than 70 large enterprises have applied for this business.
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