【布老虎是哪个国家的品牌？】

浙江腾川家居发展有限公司座落在中国杭州仁和工业园，自有厂房面积20000平米，是一家集家居软装设计研发、工艺制作、营销服务、仓储物流为一体的经营加盟连锁的品牌企业。旗下拥有腾川布老虎窗帘、米赫软床、CHR软配设计三个著名品牌，是目前各大城市高档家居市场最受欢迎的品牌之一。

浙江腾川在市场定位、产品推广等方面，集聚了营销和品牌策划、产品设计、高端定制、渠道服务四大领域的精英人才，善于把握行业趋势，是行业内第一个取得了“CQC生态纺织品”环保认证的企业，创造品牌独有的产品环保体系化的竞争优势，确立了行业竞争的龙头地位，深受终端消费者的欢迎。

公司已建立良好的加盟连锁网络体系，在浙江、江苏、上海、江西、安徽、湖南、湖北、福建、广东、山东、山西、河北、天津、云南、贵州、四川、广西、等地设立了200多家加盟店，杭州5家公司自营专卖店，首先提出“整体家纺”的概念，通过“整合设计，整体搭配，整房展示”个性化的布场配置，提高了销售的盈利空间，为终端客户一站式、高品位的购买需求，提供市场保障。

目前，腾川.布老虎已经成为中高端家纺产品行业加盟连锁企业名牌，拥有非常强大的市场地位。

发展历程

1996年成立第一家腾川·布老虎窗帘店

2000年杭州布老虎家居饰品有限公司正式成立

2001年启动全国加盟连锁系统

2002年“腾川·布老虎”品牌在香港成功登陆，并全面接轨国际家纺设计理念

2005年告别“布艺”，行业首创“整体家纺”新概念，全面引领整合软装饰居家潮流

2006年落成现代化生产基地，加快加盟连锁“百店百赢”，锐意团队剑指行业翘楚

2008年引进德国米赫劳高端品牌

2010年公司更名为：浙江腾川家居发展有限公司
品牌文化

品牌就是附加值

浙江腾川家居发展有限公司拥有12年的品牌历史，公司的董事长就是一位产品专家，他相当重视产品的设计和风格，与欧洲和国内主流面料设计机构合作，立足余杭纺织行业产业链优势，携手中国美院、浙江理工大学等设计院校，汇聚全球设计智慧，创造布艺精品。并依托于此制定了一个完整的年度品牌体系规划，每年二次的春秋新品发布会，有计划有节奏地不断把新产品推向市场。浙江腾川在注重研发能力制造能力的同时更加注重品牌化的市场运作机制，布老虎采用统一的品牌标识、统一的市场导购、统一的市场指导价、统一的服务规范、统一的安装规范、统一的广告宣传，在品牌形象、品牌推广、品牌维护等方面积累了丰富的行业经验。
品质方针

服务理念：客户至上,服务第一

腾川·布老虎经过多年的实践与积累，坚持“客户至上,服务第一”的服务理念，将切实满足客户的需求作为工作的第一目标，建立了全国唯一的清洗服务系统。为客户解决了窗帘维护的后顾之忧。完善的服务体系，保证了布老虎强势品牌的服务内涵。

腾川·布老虎通过全国400服务电话，提供电话、短信、视频、互联网、邮件等多种服务方式，涵盖了售前、售中、售后等服务过程的各个环节，为用户提供365×24小时的服务与技术支持。

这一整套完善的服务体系使得腾川·布老虎具备高效、快速为客户解决各种问题的能力，为客户排忧解难，保证客户的系统连续、稳定、高效、安全地运行，获得客户高度的评价。

英文翻译：Zhejiang tengchuan home furnishing Development Co., Ltd. is located in Renhe Industrial Park, Hangzhou, China, with a factory area of 20000 square meters. It is a brand enterprise that integrates the design and development, process production, marketing services, warehousing and logistics of home furnishing soft clothing. It has three famous brands of tengchuan cloth tiger curtain, Mihe soft bed and Chr soft matching design, which is one of the most popular brands in the high-end home furnishing market in major cities. In terms of market positioning, product promotion, etc., Zhejiang tengchuan has gathered elites in four fields: marketing and brand planning, product design, high-end customization, and channel service. It is good at grasping the industry trend. It is the first enterprise in the industry that has obtained the environmental protection certification of "CQC ecological textiles", created the unique competitive advantage of product environmental protection system, and established the industry competition The leading position is well received by the end consumers. The company has established a good franchise network system, and has set up more than 200 franchise stores in Zhejiang, Jiangsu, Shanghai, Jiangxi, Anhui, Hunan, Hubei, Fujian, Guangdong, Shandong, Shanxi, Hebei, Tianjin, Yunnan, Guizhou, Sichuan, Guangxi and other places, and 5 self owned franchised stores in Hangzhou. First of all, the concept of "overall home textile" is put forward. Through "integrated design, the overall home textile is integrated Matching, whole room display "personalized layout configuration, improve the profit space of sales, provide market guarantee for one-stop, high-grade purchase demand of end customers. At present, tengchuan cloth tiger has become a famous brand in the middle and high-end home textile industry, which has a very strong market position. The first tengchuan cloth tiger curtain store was established in 1996. In 2000, Hangzhou cloth tiger home decoration Co., Ltd. was officially established. In 2001, it launched the national franchise chain system. In 2002, the "tengchuan cloth tiger" brand successfully landed in Hong Kong, and fully integrated with the international home textile design concept. In 2005, it bid farewell to the "fabric art" and initiated the new concept of "overall home textile" in the industry, comprehensively leading the integration of soft clothing Home furnishing trend was established as a modern production base in 2006, accelerating the joining of the chain "100 stores, 100 wins", and the dedicated team pointed to the industry leader. In 2008, the company introduced the German mihrau high-end brand. In 2010, the company changed its name to: Zhejiang tengchuan home furnishing development Co., Ltd. brand culture brand is the added value. Zhejiang tengchuan home furnishing Development Co., Ltd. has a brand history of 12 years, and the chairman of the company is one of them Product expert, he attaches great importance to product design and style, cooperates with European and domestic mainstream fabric design institutions, based on the advantages of Yuhang textile industry chain, and cooperates with Chinese Academy of art, Zhejiang University of science and technology and other design institutes to gather global design wisdom and create fine fabric art. Based on this, we have made a complete annual brand system plan and twice annual spring and autumn new product press conference to continuously push new products to the market in a planned and rhythmic way. Zhejiang tengchuan pays more attention to brand operation mechanism while focusing on R & D capability and manufacturing capability. Cloth tiger adopts unified brand logo, unified market guide, unified market guide price, unified service specification, unified installation specification and unified advertising publicity. It has accumulated rich industry experience in brand image, brand promotion and brand maintenance. Quality policy and service concept: customer first, service first. After years of practice and accumulation, Buhu adheres to the service concept of "customer first, service first", takes meeting the needs of customers as the first goal of work, and establishes the only cleaning service system in China. For customers to solve the curtain maintenance worries. The perfect service system ensures the service connotation of strong brand. Tengchuan Buhu provides telephone, SMS, video, Internet, e-mail and other services through 400 service phones nationwide, covering all aspects of the pre-sale, in-sale, after-sale and other service processes, providing users with 365 × 24 hours of service and technical support. This complete set of perfect service system makes tengchuan Buhu have the ability to solve all kinds of problems for customers efficiently and quickly, solve problems for customers, ensure the continuous, stable, efficient and safe operation of customers' system, and obtain high evaluation from customers.

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