【牛很鲜潮汕牛肉火锅是哪个国家的品牌？】

“牛很鲜潮汕牛肉火锅”诞生于1996年，至今只有10年时间，但“牛很鲜潮汕牛肉火锅”却在这短短的时间里，创造了一个又一个奇迹。让媒体和业界叹为观止的“牛很鲜潮汕牛肉火锅加盟连锁现象”、“牛很鲜潮汕牛肉火锅模式”，就是牛很鲜潮汕牛肉火锅人从胜利走向辉煌，从辉煌走向胜利的轨迹!

牛很鲜潮汕牛肉火锅的核心产品——“牛很鲜潮汕牛肉火锅火锅”，以其“辣而不燥、鲜而不腥、入口窜香、回味悠长”的独特风味享誉海内外。1998年6月牛很鲜潮汕牛肉火锅走出四川，在全国各地开设连锁店，以平均每年300%的速度飞速发展，在成都、北京、上海、广州、台湾、香港等全国五十余个大中城市拥有100余家牛很鲜潮汕牛肉火锅加盟连锁店，国内大中城市的占有率达92%。

全国的牛很鲜潮汕牛肉火锅加盟连锁店向消费者展现了一种巴渝文化的特色火锅，丰富的菜品、独特的调料、营养的全面、吃法的豪放、氛围的浓厚，汇聚成众人喜爱的火锅文化。火锅的菜品多样。传统的牛很鲜潮汕牛肉火锅以牛的毛肚为主，正宗的牛很鲜潮汕牛肉火锅的菜品用的几乎都是牛身上的肝、心、舌、背柳肉片、血旺和莲白、蒜苗、葱节、豌豆尖等素菜。如今的菜品已扩大到家禽、水产、海鲜、动物内脏、各类蔬菜和干鲜菌果等。

2001年4月经成都市体改委批准改制，成立成都牛很鲜潮汕牛肉火锅投资股份有限公司，注册资本5451万元，正是面向全国推广牛很鲜潮汕牛肉火锅加盟项目。拥有食品研究所、烹饪学院、物流、配送中心等全资子公司，拥有员工8000余人，年销售额5亿多元人民币，公司品牌无形资产价值8亿元人民币，成为四川省的股份制餐饮企业。

“牛很鲜潮汕牛肉火锅加盟连锁店”的迅猛发展，极大地繁荣了四川传统餐饮业，并成为“川菜”产业向外扩张的领军者。2005年底，牛很鲜潮汕牛肉火锅接连荣获“中国餐饮连锁十大影响力品牌”、“中国餐饮百强企业”和“中国零售十大创新奖”等殊荣。与IBM联手，运用数码科技打造“数码火锅”，成为餐饮行业运用高科技进行管理的楷模。

英文翻译："Chaoshan beef hot pot with fresh beef" was born in 1996, only 10 years ago, but "Chaoshan beef hot pot with fresh beef" has created one miracle after another in this short time. The amazing "Chaoshan beef hot pot joining chain phenomenon" and "Chaoshan beef hot pot mode" in the media and industry are the track of Chaoshan beef hot pot from victory to glory and from glory to victory! The core product of Chaoshan beef hot pot - "Chaoshan beef hot pot" is hot but not dry, fresh but not fishy The unique flavor of "channeling fragrance and long aftertaste" is well-known at home and abroad. In June 1998, Chaoshan beef hot pot went out of Sichuan and set up chain stores all over the country. With an average annual growth rate of 300%, it has more than 100 beef hot pot franchise stores in more than 50 large and medium-sized cities in China, such as Chengdu, Beijing, Shanghai, Guangzhou, Taiwan, Hong Kong and so on. The share of domestic large and medium-sized cities is 92%. Chaoshan beef hot pot chain stores in China show consumers a kind of special hot pot of Bayu culture. Rich dishes, unique seasonings, comprehensive nutrition, bold and generous eating methods, and strong atmosphere are converged into the popular hot pot culture. There are many dishes in hot pot. The traditional Chaoshan beef hot pot is mainly made of beef tripe. The authentic beef hot pot is made of vegetables such as liver, heart, tongue, fillet, blood and lotus, garlic sprout, onion joint, pea tip, etc. Today's dishes have been expanded to poultry, aquatic products, seafood, animal offal, all kinds of vegetables and dried fruits. In April 2001, with the approval of Chengdu Municipal Commission of restructuring, Chengdu niuxianchaoshan beef hotpot Investment Co., Ltd. was established with a registered capital of 54.51 million yuan, which is the project of promoting Chaoshan beef hotpot franchise to the whole country. It has wholly-owned subsidiaries such as food research institute, culinary college, logistics and distribution center, more than 8000 employees, annual sales of more than 500 million yuan, and intangible assets of the company's brand of 800 million yuan, becoming a joint-stock catering enterprise in Sichuan Province. The rapid development of "Chaoshan beef hotpot chain store with fresh beef" has greatly prospered the traditional catering industry in Sichuan, and has become the leader of the outward expansion of "Sichuan cuisine" industry. At the end of 2005, Chaoshan beef hot pot with fresh beef won the honors of "top 10 influential brands of Chinese catering chain", "top 100 Chinese catering enterprises" and "top 10 Innovation Awards of Chinese retail". Together with IBM, we use digital technology to build a "digital hot pot" and become a model of high-tech management in the catering industry.

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