我要投票 坎普在户外装备行业中的票数:18
· 外 推 电 报 ·
2024-11-23 05:19:48 星期六

【坎普是哪个国家的品牌?】

坎普是什么牌子?「坎普」是 重庆四方制装有限公司 旗下著名品牌。该品牌发源于意大利,由创始人高 * 田在1889期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。


1889年C.A.M.P.诞生于意大利最高的Valsassina峡谷的Premana山村里,至今仍未搬迁。公司的缔造者NicolaCodega先生精通锻铁,经营着一家小作坊,根据村庄和附近的人们的需求生产产品。

传统和制作经验通过父亲传授给儿子,Antonio继承父亲的事业,并开始拓展。1920年,第一批根据军队定单制作的斧头提供给了长途跋涉在阿尔卑斯山的部队。当时,没人能想到那些产品将成为这家工厂经久而特有的品牌,更没想到几十年后其产品行销全世界。

驱使Antonio尤其是他的儿子们进入登山产品市场的主要原因是与世界著名登山家RiccardoCassin的偶遇。RiccardoCassin一直依赖C.A.M.P.为他制作一些装备,如岩钉和螺母。RiccardoCassin超凡的感召力促使新一代的公司所有人增加了进入这一在上世纪六十年代末已经显著扩张的市场的兴趣。

接下来的这段时期的特征是非常明确地对制造和销售登山产品的选择,并且涉入最高水平的登山和攀岩的实践也很快成为需要。

因此,以Orazio,Nicolino,SamueleandBenedetto为代表的第三代继承人深入国际上最强有力的登山家当中,通过与他们的合作,具有历史意义的产品诞生了:与来自美国的著名登山家和设计家Lowe兄弟共同合作的蜂雀雪具、冰爪、三角凸轮。

接着,在RenatoCasarotto,JerzyKukuzcka,PatrickGabarrou等名人的影响下,开始了对从阿尔卑斯到喜马拉雅,再到巴塔哥尼亚、加拿大雪崩等环球登山技术的创新研究。

公司的持续发展得益于不断的创新和对市场趋势的极大关注。

上世纪80年代中期,C.A.M.P.在法国开设了第一家商店-CampFrance。随着产品的不断升级,贸易也同步发展:产品出口到包括象中国、印度和其它东南亚等新兴国家在内的60个国家和地区。公司首先获得了ISO9001国际质量体系认证,然后是ISO9001:2000认证。

上世纪九十年代末,C.A.M.P.购买了CASSIN这一品牌,并且在美国科罗拉多开设了第二家专营店以服务美国市场。C.A.M.P.在户外市场一如既往地发挥越来越重要的作用并不断国际化。


英文翻译:In 1889, c.a.m.p. was born in premana mountain village in Italy's tallest valsassina gorge, and has not yet been moved. Nicola Codega, the founder of the company, specializes in forging iron and runs a small workshop to produce products according to the needs of people in the village and nearby. Tradition and production experience are passed on from father to son, and Antonio inherits his father's career and begins to expand. In 1920, the first axes made according to military orders were provided to the troops who traveled long distances in the Alps. At that time, no one thought that those products would become the permanent and unique brand of the factory, let alone its products would be sold all over the world in decades. The main reason for Antonio, especially his sons, to enter the market of mountaineering products is the chance encounter with world famous mountaineer riccardocassin. Riccardocassin has been relying on c.a.m.p. to make some equipment for him, such as rock nails and nuts. Riccardocassin's charisma has prompted a new generation of company owners to increase their interest in entering a market that has expanded significantly in the late 1960s. The following period is characterized by a very clear choice of manufacturing and selling mountaineering products, and the practice of getting involved in the highest level of mountaineering and climbing soon became necessary. Therefore, the third generation inheritors represented by orazio, Nicolino, samueleand Benedetto went deep into the world's most powerful mountaineers, and through their cooperation, the products with historical significance were born: the hummingbird snow gear, ice claw and triangular cam jointly cooperated with Lowe brothers, a famous mountaineer and designer from the United States. Then, under the influence of renocasarotto, Jerzy kukuzcka, Patrick gabarrou and other famous people, we started the innovative research on global mountaineering technology from the Alps to the Himalayas, then to Patagonia, Canada avalanche and so on. The continuous development of the company benefits from continuous innovation and great attention to market trends. In the mid-1980s, c.a.m.p. opened its first shop in France, campfrance. With the continuous upgrading of products, trade also develops simultaneously: products are exported to 60 countries and regions, including emerging countries such as China, India and other Southeast Asian countries. The company first obtained ISO9001 international quality system certification, and then ISO9001:2000 certification. In the late 1990s, c.a.m.p. bought cassin and opened a second franchise in Colorado to serve the U.S. market. C. As always, a.m.p. plays an increasingly important role in the outdoor market and keeps internationalization.

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