【方大特钢是哪个国家的品牌？】

方大特钢科技股份有限公司（前身为南昌长力钢铁股份有限公司），是南昌钢铁有限责任公司最主要的子企业。在岗员工近8000人，各类专业技术人员1100余人。

方大特钢科技股份有限公司是具有炼焦、烧结、炼铁、炼钢、轧钢全流程生产工艺和配套设施，拥有弹簧扁钢和汽车零部件产品特色优势的钢铁联合企业。具有年产铁230—250万吨、钢250—300万吨、材(坯）290—310万吨，年产弹簧扁钢60万吨、汽车板簧13.5万吨、稳定杆40万件、扭杆20万件的综合生产能力。拥有汽车零部件用钢→汽车零部件的产业链比较优势，拥有完整的“冶炼→轧制弹扁→板簧”产业链。公司生产汽车零部件用钢和建筑用材历史悠久，产品知名度高，保供能力强，品种规格齐全，主要包括44.5—120mm×5.5—40mm弹簧扁钢、300多种汽车板簧、Φ10—Φ40mmⅢ级和Ⅳ级螺纹钢筋、Φ10—Φ50mm圆钢、5#—7.5#等边角钢、2.0—5.0mm×145—350mm窄带钢系列等。

公司已通过QEO一体化贯标认证，ISO计量管理体系通过国家质监总局的审核认证，弹簧扁钢和螺纹钢荣获国家产品“金杯奖”，形成了“长力牌”汽车弹簧和“海鸥牌”建筑钢材两大系列品牌优势。“长力牌”弹簧扁钢荣获江西省名牌产品、全国用户满意产品，分别占有二汽用量100%、一汽用量60%的份额，占有东南亚、南美、北非等国家进口弹簧扁钢总量30%以上。“长力牌”汽车板簧系列产品拥有“长力”、“红岩”、“春鹰”三大知名品牌，被中国质量管理协会用户委员会、中国汽车工业协会市场贸易委员会列为全国首批“推荐商品”。“海鸥牌”螺纹钢筋荣获江西省名牌产品、国家免检产品、全国用户满意产品，产品畅销全国各地，并出口到世界多个国家和地区。弹簧扁钢国内市场占有率45%以上、汽车板簧国内市场占有率20%以上，均列第一位；螺纹钢筋省内市场占有率60%以上，列第一位。公司将进一步开发和生产有市场、高附加值的特钢产品，提高市场竞争力和企业盈利水平。

公司以科学发展观为指导，根据国家钢铁产业和汽车产业政策，以及国内外钢铁产业发展趋势，结合企业实际情况，实施“四个转向”发展战略，从追求多元化发展转向产业链延伸发展，转向相关多元化发展；从单纯追求规模转向追求品种、质量、效益；从单纯追求做大转向做精、做优、做强、做特，先做强后做大；从单一做建材为主转向做建材的同时以做工业材为主，调整品种结构，实施普转优、优转特，提高产品附加值。实施以差异化战略为核心，低成本战略、精品战略、差异化战略相结合的组合竞争战略。做细分市场的龙头企业，做细分市场产业链的龙头企业，把公司建成国内汽车零部件用钢和汽车零部件精品生产基地，建成世界最大的弹簧扁钢生产基地。

英文翻译：Fangda Special Steel Technology Co., Ltd. (formerly Nanchang Changli Steel Co., Ltd.) is the main subsidiary of Nanchang Steel Co., Ltd. There are nearly 8000 on-the-job employees and more than 1100 professional and technical personnel. Fangda Special Steel Technology Co., Ltd. is an iron and steel joint enterprise with the whole process production process and supporting facilities of coking, sintering, ironmaking, steelmaking and steel rolling, and the unique advantages of spring flat steel and auto parts. It has an annual production capacity of 2.3-2.5 million tons of iron, 2.5-3 million tons of steel, 2.9-3 million tons of materials (billets), 600000 tons of spring flat steel, 135000 tons of automobile leaf spring, 400000 pieces of stabilizer bar and 200000 pieces of torsion bar. It has comparative advantages in the industrial chain of steel for auto parts → auto parts, and a complete industrial chain of "smelting → rolling elastic flat → leaf spring". The company has a long history in the production of steel for auto parts and building materials, with high product popularity, strong supply guarantee capacity and complete varieties and specifications, mainly including 44.5-120mm × 5.5-40mm spring flat steel, more than 300 kinds of auto leaf springs, Φ 10-Φ 40mm grade III and IV threaded steel bars, Φ 10-Φ 50mm round steel, 5-7.5-equilateral angle steel, 2.0-5.0mm × 145-350mm narrow band steel series, etc. The company has passed the QEO integrated standard implementation certification, the ISO measurement management system has passed the audit certification of the State Administration of quality supervision, and the spring flat steel and screw steel have won the "golden cup" of national products, forming the two brand advantages of "Changli brand" Automobile Spring and "Haiou brand" construction steel. "Changli brand" spring flat steel won the title of Jiangxi famous brand product and national user satisfaction product, accounting for 100% of the second steam consumption and 60% of the first steam consumption respectively, accounting for more than 30% of the total amount of imported spring flat steel in Southeast Asia, South America, North Africa and other countries. "Changli" automobile leaf spring series products have three famous brands of "Changli", "Hongyan" and "Chunying", and are listed as the first batch of "recommended commodities" by the user committee of China Quality Management Association and the market and Trade Committee of China Automobile Industry Association. The "Seagull brand" rebar has won the title of Jiangxi famous brand product, national inspection free product, and national user satisfaction product. The products sell well all over the country and are exported to many countries and regions in the world. Spring flat steel accounts for more than 45% of the domestic market share and automobile leaf spring accounts for more than 20% of the domestic market share, all of which rank first; threaded steel bars account for more than 60% of the provincial market share, ranking first. The company will further develop and produce special steel products with market and high added value, so as to improve market competitiveness and enterprise profitability. Guided by the scientific development concept, the company implements the "four turns" development strategy in accordance with the national steel industry and automobile industry policies, as well as the development trend of domestic and foreign steel industry, combined with the actual situation of the enterprise, from the pursuit of diversified development to the extension development of industrial chain, to the related diversified development; from the simple pursuit of scale to the pursuit of variety, quality and efficiency; from the simple pursuit of In order to turn from being big to being refined, excellent, strong and special, we need to first become strong and then to be big; while changing from being a single building material to being a building material, we need to focus on industrial materials, adjust the variety structure, implement the transformation from general to excellent and from excellent to special, and improve the added value of products. The core of the strategy is differentiation, which combines low-cost strategy, high-quality strategy and differentiation strategy. To be the leading enterprise of market segmentation, the leading enterprise of industry chain of market segmentation, to build the company into a domestic production base of steel for auto parts and high-quality auto parts, and the world's largest production base of spring flat steel.

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