【五羊牌是哪个国家的品牌？】

英文翻译：Guangzhou's famous local ice cream brand, which has a history of nearly 50 years, was jointly acquired by Nestle in 1999. It is a local brand of Guangzhou and enjoys high popularity and reputation in Guangdong. It was launched in the late 1950s and early 1960s, with a history of nearly 50 years, and focuses on creating products that meet your taste and are close to the public. When Wuyang ice cream is produced in Donghua South Road factory building, many people in Guangzhou are deeply impressed by the fragrant smell of ice cream in the neighborhood. During the management period of Hong Kong milk company, Wuyang ice cream used to use the slogan of "Wuyang ice cream is so addictive. It's so delicious and delicious. It's so happy!". Before and after 1958, Guangzhou ice making factory, the predecessor of Guangzhou people's food factory, began to produce ice cream with the advantages of technology and equipment. In the first few years, the ice cream produced by the ice factory only had the name of the manufacturer and no brand. Wuyang ice cream, because of its long history, has at least two versions: according to the records of Guangzhou chronicles, the establishment of Wuyang ice cream should not be earlier than 1969; however, the old staff of the former Guangzhou people's food factory firmly believed that Wuyang ice cream existed before the cultural revolution, and the early 1960s should be the time of Wuyang ice cream. At that time, because of the high cost, the price of ice cream in private ice room was from a few cents to a dollar and five yuan, while the retail price of Wuyang ice cream was a quarter of a triangle, with a relatively competitive price. At that time, the factory's technicians and workers chose the omelet to carry the ice cream, which was all made by hand. In the early 1960s, the market demand for Wuyang ice cream was increasing day by day. Under the condition of lack of funds, the staff of the food factory solved the problem of shortage of cold sources by themselves, and had successively developed and produced four refrigerators with a production capacity of 200000 kcal. During the cultural revolution, Wuyang ice cream was renamed because of the government's "feudal consciousness" of Wuyang brand. After the cultural revolution, it recovered. In February 1986, Guangzhou people's food factory signed a joint venture contract with Guangdong International Food Co., Ltd. and Hong Kong milk (Guangzhou bingqiling) Co., Ltd. (now milk International) to prepare for the establishment of Guangzhou Frozen Food Co., Ltd., which is located on South Donghua road. At that time, the font and color of "Wuyang ice cream" and "five rams ice cream" and even the blue bar at the bottom were very similar to that of Hong Kong milk company, and the packaging style was very similar. In June 1995, Nestle milk Holding Co., Ltd. of Switzerland and Guangzhou people's food factory jointly established "Guangzhou Nestle milk Co., Ltd." with a total investment and registered capital of US $32.29 million and a term of operation of 50 years. In September 1997, Hong Kong milk company sold 49% of its equity to Nestle for us $40 million, thus quitting the ice cream and frozen products manufacturing industry. As the brand of "milk company" is deeply popular, Nestle milk in Hong Kong continues to use the word "milk company" and add "Nestle" to identify it. As the former joint venture Hong Kong milk company has sold the ice cream manufacturing business to Nestle, on May 17, 1999, Guangzhou people's food factory, through equity transfer, cooperated with Nestle Co., Ltd. to operate Guangzhou Frozen Food Co., Ltd., becoming one of the operating factories invested by Nestle Co., Ltd. in China, accounting for 97% of the shares, administratively affiliated to Nestle (China) Co., Ltd. and managed by Nestle China Li, after the acquisition, "Wuyang ice cream" brand was retained, and produced together with Nestle ice cream series. Ronald Houston served as the plant manager of Guangzhou Frozen Food Co., Ltd., general manager of Guangzhou Frozen Food Co., Ltd. and general manager of Guangzhou Nestle milk Co., Ltd. since December 2005. After Nestle's joint venture with Wuyang, new products are launched every year, and Wuyang's trademark also tends to be the same as that of Nestle ice cream: there is a blue ellipse around the red "Wuyang" brand, and Nestle is also a red character, with a light blue trapezoid outside; the name and design of some products are also very close to nestle in Hong Kong, and the packaging of Qiqu series keeps Hong Kong milk company The cartoon design of the time. Compared with Nestle series ice cream, the price of Wuyang series is more popular, and the price has been kept at a low level. The company also introduces professional production lines, such as bigdrum production line which produces core strategic products of Nestle, establishes new product development laboratory and promotes new product development. According to the market data in 2006, Wuyang ice cream increased by 23% and Nestle ice cream by 30% in 2005. In 2008, Wuyang ice cream factory moved to Yonghe Development Zone, and the old factory building remained vacant until 2010. Donghua South Road, the former site of the ice cream factory, was outside the city center (the former guangjiu railway station nearby) before the 1980s. Due to the development of the city, the neighborhood has been surrounded by houses and shops. Because the chemical equipment produced by the ice cream factory has potential safety hazards to the nearby residential buildings, the company decided to move in 2008 and only keep the office opposite the old factory building. In August 2010, the auxiliary building of Wuyang ice cream factory was demolished, the main building was sold to the new owner Guangzhou Light Industry and trade group, and began to be transformed into a hotel. Completed in September, 2011. In July 2011, the price of Wuyang ice cream increased, and the red bean ice cream sold for more than 20 years also increased to 1.5 yuan.

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