【德馨斋是哪个国家的品牌?】
济南德馨斋食品有限公司是北京时代集团控股的独立法人公司,是中华老字号企业,是中国调味协会理事单位,山东省调味品专业委员会会长单位。现有在册员工400余人。
企业目前具有年产酱油30000吨、食醋20000吨、甜面酱10000吨、高档酱菜3000吨的生产能力.
多年来,公司在行业领导和政府职能部门的支持下,始终坚持以市场为导向,以质量求生存,以科技求发展,采用传统生产工艺与现代科学技术相结合,不断研制生产出质量过硬,能够满足不同层次消费者需求的产品。目前供应市场的产品有四大类、一百多个品种。
尤其是2000年新的国标实施后,公司严格按照国标要求组织生产、经营,不合格产品决不流入市场。为了进一步规范质量管理,提高产品质量水平,让广大消费者吃上营养、健康、安全的调味品,公司于2003年10月25日实施,并通过了ISO9001:2000国际质量体系认证,在济南生产调味品的企业中是唯一一家通过质量体系认证的企业。在山东省调味品行业的质量管理也是名列前茅的企业。同时企业目前还拥有国家调味品评审委员2人,省级调味品评审委员2人,济南市调味品评审委员2人,这也对提高与稳定产品质量发挥了重要作用。由于我们严格的质量管理和良好的售后服务,公司产品已经深入千家万户,在消费者心目中树立了“德馨斋调料、餐餐都需要”的良好形象,每年销售收入以20%的速度增长,在激烈的市场竞争中我们占据了重要的位置。据山东省食品工业协会2002年末的统计,德馨斋牌精制甜面酱产销量占全省第一位,酱油生产能力第一,销量占据第二位。
随着“德馨斋”品牌知名度及市场占有率的提高,公司生产的“德馨斋”牌黄豆酱油和精制甜面酱1997年荣获“全国食品行业名牌产品”称号,2002年原汁酱油、五粮醋、精制甜面酱荣获“山东省调味品行业十大品牌”之首。2003年酱油、甜面酱获济南市名牌产品省名牌产品称号。同时,公司在2001年6月,被中国食品工业协会认定为“全国食品行业质量效益型先进企业”;2002年9月被山东省质量技术监督局授于山东省调味品行业唯一的“山东省质量管理先进单位”称号;2002年10月被济南市经委、食品工业协会认定为“济南市调味品行业龙头企业”;2003年9月被山东省食品工业协会命名为“山东省食品行业质量管理十大示范企业”;2004年被评为“重合同,守信用”企业和“2004年度免检单位”;2005年被评为省食品企业卫生等级A级达标企业;2006年“德馨斋”被国家商务部认定为首届“中华老字号”,品牌价值0.46亿元。
上述成绩的取得,与国家、省、市行业领导和政府职能部门的支持是分不开的。我们会以此为起点,借助北京时代集团控股德馨斋食品有限公司的有利时机,充分利用时代的民营机制和注入的资金,为德馨斋进一步发展创造的天时、地利、人和之优势和良好平台。我们有决心、有信心、有能力把调味品市场做大做强,为促进全国调味品行业的发展做出我们的贡献。
英文翻译:Jinan dexinzhai Food Co., Ltd. is an independent legal person company controlled by Beijing Times Group. It is a time-honored enterprise in China, a director unit of China seasoning Association, and a chairman unit of Shandong seasoning Professional Committee. There are more than 400 registered employees. At present, the company has an annual production capacity of 30000 tons of soy sauce, 20000 tons of vinegar, 10000 tons of sweet pasta sauce and 3000 tons of high-grade pickles. Over the years, with the support of industry leaders and government functional departments, the company has always adhered to the market-oriented, quality-oriented survival, science and technology development, using traditional production technology and modern science and technology, and constantly developed and produced excellent quality Products that can meet the needs of different levels of consumers. At present, there are four categories and more than one hundred varieties of products for the market. Especially after the implementation of the new national standard in 2000, the company organizes production and operation in strict accordance with the requirements of the national standard, and unqualified products will never enter the market. In order to further standardize the quality management, improve the product quality level, and let consumers eat nutritious, healthy and safe condiments, the company implemented on October 25, 2003, and passed the ISO9001:2000 international quality system certification. Among the enterprises that produce condiments in Jinan, it is the only one that has passed the quality system certification. In Shandong Province, the quality management of seasoning industry is also among the top enterprises. At the same time, the company also has 2 National condiment evaluation committee members, 2 provincial condiment evaluation committee members, and 2 Jinan condiment evaluation committee members, which also plays an important role in improving and stabilizing product quality. Due to our strict quality management and good after-sales service, the company's products have penetrated into thousands of households, establishing a good image of "dexinzhai seasoning, meals are needed" in the minds of consumers, with annual sales revenue growing at a rate of 20%, and we occupy an important position in the fierce market competition. According to the statistics of Shandong Food Industry Association at the end of 2002, the production and sales volume of dexinzhai brand refined sweet sauce ranked first in the province, the production capacity of soy sauce ranked first, and the sales volume ranked second. With the improvement of the brand awareness and market share of dexinzhai, the soybean soy sauce and refined sweet sauce produced by the company won the title of "national famous brand product in food industry" in 1997, and the top ten brands in seasoning industry in Shandong Province in 2002. In 2003, soy sauce and sweet sauce won the title of famous brand product of Jinan province. At the same time, in June 2001, the company was recognized as the "national advanced enterprise of quality and efficiency in food industry" by China Food Industry Association; in September 2002, it was awarded the only "advanced unit of quality management in Shandong Province" by Shandong Provincial Bureau of quality and technology supervision; in October 2002, it was recognized as the "leading enterprise of Jinan condiment industry" by Jinan Municipal Economic Committee and food industry association In September 2003, it was named as "top ten model enterprises of quality management of food industry in Shandong Province" by Shandong Food Industry Association; in 2004, it was rated as "enterprise abiding by contracts and keeping promises" and "inspection exemption unit in 2004"; in 2005, it was rated as a Level-A standard enterprise of health level of food enterprises in Shandong Province; in 2006, "dexinzhai" was recognized as the first "China Time-honored Brand" by the Ministry of Commerce It's worth 46 million yuan. The achievement of the above achievements is inseparable from the support of the industry leaders of the state, the province and the city and the functional departments of the government. We will take this as the starting point, take advantage of the favorable opportunity of Beijing Times Group holding dexinzhai Food Co., Ltd., make full use of the private mechanism and injected funds of the times, and create the advantages and good platform of time, land and people for the further development of dexinzhai. We are determined, confident and able to make the condiment market bigger and stronger, and make our contribution to promoting the development of the condiment industry nationwide.
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