【粤农是哪个国家的品牌?】
惠州市四季鲜绿色食品有限公司是一家以“公司+合作社+农户”产业化共同体经营模式,从事以果蔬脱水、保鲜、营销、社会服务与技术开发为一体的自营出口的国家扶贫龙头企业、是省质量技术监督局指定参予制定DB44/T366—2006行业标准起草的单位。公司总资产壹仟柒佰多万元,注册资金630万元,员工73人,有各种职称的技术人员23人,有发明专利及实用新型专利技术6项。公司拥有4000多㎡的现代化果蔬加工厂地及新加工厂建设用地3万多㎡,并拥有日加工果蔬50吨的低温联合脱水生产线及1100吨的保鲜库等。公司下设研发部、技术培训中心、生产资料服务站、农机服务站等社会服务机构及产品质量检测室,并成立了惠州市科普专家工作站与市农业科技创新中心。2010年公司入选广东省现代产业500强重点培育项目、市县重点项目;2011年,公司的“粤农”商标成为荣膺惠州农业类首个“中国驰名商标”、国内荔枝龙眼行业第一个取得“中国驰名商标”的品牌。
公司始终遵循“食品安全为先、质量第一”的宗旨,从原料选择、产品生产加工到成品出厂检验把关,均实行严格的工艺程序,并不断开发创新,追求品质特色。为了从源头上保证食品安全卫生,公司与果农自愿组建了“惠东县四季鲜荔枝专业合作社”,通过“公司+合作社+农户”的经营模式,实行利益共享、风险共担的新型联结机制。公司以资金、技术、市场等优势与合作社种植优势结合,通过为成员技能培训、提供零利润农药化肥等生产资料、预付资金、回收产品等服务,把产、加、销各环节用责任合同有机衔接,实现了优势整合和利益互补,加快了农业标准化建设。通过示范引导、签订农业订单,带动农户建立稳定的无公害、绿色食品等果蔬生产基地近3万亩、养蜂合作基地一个,从源头上有效保证了原料来源和产品品质,提高了产品质量和市场竞争力。该基地相继被认定为“广东省健康农业科技示范基地”、“华农大中国荔枝研究中心科技示范基地”等。
公司依靠科技创新,实施品牌带动,不断提高产业化经营水平和产销效益。几年来,公司共争创了国际、国家、省、市级16项认证和品牌。其中公司主导产品“粤农牌”荔枝干、龙眼干,通过ISO2200:2005食品安全管理体系、GAP、QS等认证及被认定为绿色食品、广东名牌产品、广东省著名商标。2011年,公司的“粤农”商标成为荣膺惠州农业类首个“中国驰名商标”,为国内同行业中第一个“中国驰名商标”的名牌土特产,产品覆盖了国内近10多个省市、自治区,产品远销俄罗斯、东南亚及京、沪、浙、皖等国内外市场,为国内荔枝脱水产业的领头羊。
公司坚持自主创新,以提高产品科技含量和效益为着力点,推动传统产业转型升级,以自主专利技术与“华农大”、“中科院”等产学研合作,大力开展特色农产品共性关键技术及新产品的研发,该项目在2008年被科技部确认成为国家星火计划重点项目。2009年以来,公司以低碳经济发展模式,清洁化生产理念,开展果蔬清洁化干燥加工关键技术集成研究与应用;以低温联合干燥的优势互补技术及非热杀菌的高新技术装备,研发低能耗和低成本的新型果蔬脱水产品,推动产品优化升级。该项目于2010年入选广东省现代产业500强重点培育项目、市县重点项目。
“四季鲜”以产业化共同体新模式带动周边7000多农户、辐射2万多农户致富。近年来,公司相继被确认为“国家扶贫龙头企业”“广东省扶贫农业龙头企业”、“广东省科技民营企业”、“惠州市农业龙头企业”。2006年,在全省农业产业化工作会议上,副省长李容根高度评价惠州市四季鲜绿色食品有限公司通过“公司+合作社+农户”组成产业联结共同体,创出农业产业化新模式。公司执行董事蔡观潭被评选为2006“感动惠州”年度人物、2007“感动惠东”年度人物特别荣誉奖;公司总经理蔡国豪被当选为政协惠州市第十届委员;公司副总经理蔡国富获得团中央、农业部评选为2005年度全国农村青年创业致富带头人(标兵),2007年,被团省委、农业厅等十六部门评为广东农村青年生产经营杰出标兵,2008年度广东省优秀共产党员,受到中共中央政治局委员、省委书记汪洋亲切接见。2008年12月16号全国新闻联播以及科技日报、农民日报、南方传媒、惠州媒体等媒体都相续报导了公司的业迹。
“四季鲜”以“管理创新、精益求精、开拓市场、顾客满意”的精神,遵循“诚信、务实、创新、双赢”的经营准则,建立以消费者满意度为核心的共同价值观,依靠技术和管理创新,不断完善质量管理体系;树立了服务优良的市场形象广迎天下客商。诚意欢迎国内外朋友携手合作,共谋任何形式的“双赢”合作大计。
英文翻译:Huizhou four seasons fresh green food Co., Ltd. is a national poverty alleviation leading enterprise engaged in the self-supporting export of fruits and vegetables dehydration, preservation, marketing, social services and technology development based on the industrial community business model of "company + cooperative + farmer". It is the unit designated by the Provincial Bureau of quality and technology supervision to participate in the drafting of DB44 / t366-2006 industry standard. The company has a total assets of more than 17 million yuan, a registered capital of 6.3 million yuan, 73 employees, 23 technicians with various titles, and 6 invention patents and utility model patents. The company has more than 4000 ㎡ of modern fruit and vegetable processing plant land and more than 30000 ㎡ of new processing plant construction land, and has a low-temperature combined dehydration production line with a daily processing capacity of 50 tons of fruits and vegetables and a fresh-keeping warehouse with a capacity of 1100 tons. The company consists of R & D department, technical training center, means of production service station, agricultural machinery service station and other social service institutions and product quality testing room, and has established Huizhou science popularization expert workstation and city agricultural science and technology innovation center. In 2010, the company was selected as one of the key cultivation projects of the top 500 modern industries in Guangdong Province and one of the key projects of cities and counties; in 2011, the company's "yuenong" trademark became the first "China famous trademark" in Huizhou agriculture category, and the first brand in China's litchi longan industry to obtain "China famous trademark". The company always adheres to the tenet of "food safety first and quality first". From the selection of raw materials, production and processing of products to the factory inspection and control of finished products, it implements strict process procedures, and constantly develops and innovates to pursue quality characteristics. In order to ensure food safety and health from the source, the company and fruit farmers voluntarily set up "Huidong four seasons fresh litchi professional cooperative". Through the business model of "company + cooperative + farmer", the company implements a new linkage mechanism of sharing interests and risks. By combining the advantages of capital, technology and market with the advantages of cooperative planting, the company has organically connected the responsibility contracts of production, processing and marketing, realized the advantage integration and benefit complementation, and accelerated the construction of agricultural standardization by providing technical training for members, providing production means such as zero profit pesticide and fertilizer, prepaying funds, recycling products and other services. Through demonstration, guidance and signing of agricultural orders, farmers are encouraged to establish a stable production base of fruits and vegetables, such as pollution-free and green food, with an area of nearly 30000 mu, and a beekeeping cooperation base, effectively ensuring the source of raw materials and product quality from the source, and improving product quality and market competitiveness. The base has been recognized as "Guangdong health agricultural science and technology demonstration base", "China litchi research center science and technology demonstration base of huanongda" and so on. The company relies on scientific and technological innovation, implements brand driven, and constantly improves the level of industrial operation and production and marketing efficiency. In recent years, the company has strived to create 16 international, national, provincial and municipal certifications and brands. Among them, the company's leading products "yuenong brand" lychee stem and longan stem have passed the iso2200:2005 food safety management system, gap, QS and other certification and are recognized as green food, Guangdong famous brand products and Guangdong famous trademarks. In 2011, the company's "yuenong" trademark became the first "China well-known trademark" in Huizhou agricultural category, and the first "China well-known trademark" brand local specialty in the same industry in China. Its products cover nearly more than 10 provinces and autonomous regions in China. Its products are exported to Russia, Southeast Asia, Beijing, Shanghai, Zhejiang, Anhui and other domestic and foreign markets, and are the leader of domestic litchi dehydration industry. The company adheres to independent innovation, focuses on improving the scientific and technological content and efficiency of products, promotes the transformation and upgrading of traditional industries, and vigorously carries out the research and development of common key technologies and new products of characteristic agricultural products with the cooperation of independent patent technology, huanongda, Chinese Academy of Sciences, etc., which was confirmed by the Ministry of science and technology as the key project of national Spark plan in 2008. Since 2009, with the development mode of low-carbon economy and the concept of cleaner production, the company has carried out the integrated research and application of key technologies of clean drying and processing of fruits and vegetables; with the complementary technology of low-temperature combined drying and the high-tech equipment of non thermal sterilization, it has developed new fruits and vegetables dehydration products with low energy consumption and low cost to promote the optimization and upgrading of products. In 2010, the project was selected as the key cultivation project of the top 500 modern industries in Guangdong Province and the key project of cities and counties. "Four seasons fresh" drives more than 7000 surrounding farmers and more than 20000 farmers to become rich with the new mode of industrial community. In recent years, the company has been recognized as "national poverty alleviation leading enterprise", "Guangdong poverty alleviation agricultural leading enterprise", "Guangdong science and technology private enterprise", "Huizhou agricultural leading enterprise". In 2006, Li Ronggen, vice governor of the province, spoke highly of Huizhou four seasons fresh green food Co., Ltd. for creating a new mode of agricultural industrialization by forming an industrial linkage community of "company + cooperative + farmer". Cai guantan, executive director of the company, was selected as the person of the year "moved Huizhou" in 2006 and the person of the year "moved Huidong" in 2007; CAI Guohao, general manager of the company, was elected as the 10th member of Huizhou Municipal Committee of the Chinese people's Political Consultative Conference; Cai Guofu, deputy general manager of the company, was selected as the leader (pacesetter) of rural youth entrepreneurship and prosperity in 2005 by the Central Committee of the Communist Youth League and the Ministry of agriculture; in 2007, he was elected by the Provincial Committee of the Communist Youth League and the Ministry of agriculture Sixteen departments, such as the Department of industry, were awarded as the outstanding pacesetter of Guangdong rural youth production and operation. In 2008, Guangdong outstanding communist party member was warmly received by Wang Yang, member of the Political Bureau of the CPC Central Committee and Secretary of the CPC Provincial Committee. On December 16, 2008, the national news broadcast, science and technology daily, farmers daily, southern media, Huizhou media and other media continued to report the company's business track. "Four seasons fresh" takes the spirit of "management innovation, excellence, market development and customer satisfaction", follows the business principle of "integrity, pragmatism, innovation and win-win", establishes the common values with customer satisfaction as the core, relies on technology and management innovation, continuously improves the quality management system, and establishes a market image of excellent service to welcome customers all over the world. We sincerely welcome friends at home and abroad to work together for any kind of "win-win" cooperation.
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