【国泰航空是哪个国家的品牌？】

国泰航空由美国籍的RoyCFarrell及澳洲籍的SydneyHdeKantzow于1946年9月24日创办。最初，他们均以上海为发展基地，后来决定迁往香港，并成立本航空公司(据说，国泰的名字原是由Farrell及一群外国通讯员于马尼拉酒店的酒吧想出来的！

放眼未来，积极投资

成立初期，国泰开办往返马尼拉、曼谷、新加坡及上海的客运及货运航班，业务发展十分理想。1948年香港最主要的商行之一的Butterfield&Swire(即太古集团前身)，收购了国泰的四成半股权。于JohnKidstonSwire的领导下，Butterfield&Swire随即全权负责国泰的营运。

期后10年间，随着国泰引进头等客位及经济客位，机队不断扩展，而且服务日益完善。

全速前进的年代

对于国泰来说，60年代可算是全速前进的年代--由1962年至1967年，业务每年平均跃升20%，成绩斐然。此外，国泰亦再开先河，成为世界第一间为多个日本城市，如大阪、福冈及名古屋等提供国际航班服务的航空公司。

70年代早期，国泰已经陆逐引入最先进的科技，包括电脑化订位系统及飞行模拟驾驶舱。1979年中，第一架波音747-200客机正式到达香港投入服务。而同年年底，国泰申请到飞往伦敦的航权。随着更多波音747客机的加入，机队日趋强大完善，而我们亦将服务扩展至欧洲及北美洲。
光辉岁月

80年代是航空事业的新里程。当时正值全球经济起飞，尤其亚洲的发展更是一日千里，因此商务旅客、游客及货运业务增加的幅度，实属前所未有。国泰亦乘着时代转变与需求，于80年代全速发展国际航线网络，包括往来伦敦、布里斯班、法兰克福、温哥华、阿姆斯特丹、罗马、三藩市、巴黎、苏黎世及曼彻斯特的航班。

虽然经历了10年的繁荣，90年代初期却是航空业的艰苦期。然而，国泰依然屹立航空界，皆因我们深信香港不单是我们的家，更是我们的最佳基地。因此我们无惧逆境，更在此时推出胜人一筹的乘客服务。此外，我们亦作了一个重要的改变--将绿白相间的飞机外观，转为更有时代感及代表性的“笔触”标志，令全世界乘客眼前一亮。
稳守航空界领导地位

90年代中期，国泰已经组成一支全球最先进、最“年轻”之一的机队。但与此同时，我们依然进行机队更换计划，并耗资90亿美元购买全新航机，务求令机队更新、更宁静，亦大大减低维修的需要。

踏入千禧年

国泰总部国泰城在1999年中于香港国际机场落成，这项庞大的计划标志着国泰对香港的前途充满无比信心，带领业务迈向新纪元。

昂然踏入千禧年，我们于2000年录得港币50亿丰厚的溢利，但在往后数年却遇上美国911事件、第二次海湾战争及沙士疫潮等严峻的挑战。

尽管面对艰难的经营环境，我们积极于美国911事件后展开「国泰航空万张机票赠全城」大型香港旅游业推广活动，另外亦举办了「同心为香港」全民运动，以协助重振受沙士严重冲击的香港经济。

同时国泰航空亦透过每天来往伦敦、洛杉矶、纽约、悉尼频密的班次，及增强于其他主要长途及区内航点的服务，加强了香港与其他环球枢纽的联系。

2002年，国泰与DHL达成联营香港华民航空的合作协议，香港华民航空现时拥有八架空中巴士A300货机，受惠特快通宵货运服务，其区内航空网络不断扩展。

2003年12月国泰恢复北京线的客运服务，成为发展航线的里程碑，其后我们陆续开办厦门的客运及上海的货运服务，巩固香港作为中国内地重要门户的地位，为国泰航空的业务揭开新一页。

我们于2000至2005年间致力发展机舱产品，并展开一连串网上服务计划，包括notiFLY航班提示服务、预订机上免税产品服务及网上预办登机服务，务求提升服务素质。

国泰航空的服务水平一向被公认为业界的指标，并赢得多个主要奖项，包括集合全球乘客意见最大型调查选出的2005年度Skytrax「全球最佳航空公司」，及获《AirTransportWorld》月刊选为2006年全球最佳航空公司。

国泰航空于2006年庆祝成立60周年，并宣布为国泰航空集团及香港航空枢纽创建美好将来的计划。

国泰航空及港龙航空

在公司六十周年的同一年，即2006年，在9月28日国泰航空签署协议，与中国国际航空建立更紧密的伙伴关系，彼此持有对方17.5%的股份，同时纳入港龙为国泰航空集团辖下全资附属公司，结合国泰的国际航空网络及港龙覆盖20多个城市的内地网络，大大发挥协同效益。

随后国泰航空集团立即着手整合国泰及港龙的航空网络，加强香港航空枢纽的联系能力。港龙航空自整合后透过国泰庞大的国际航空网络增强其服务，开设共八个新航点，为旅客提供更多选择之余，亦加强巩固香港作为航空枢纽的地位。

展望将来

国泰航空集团，包括港龙及香港华民航空于环球130多个航点运作逾150班航班，我们致力不断扩展以助发展香港作为国际首屈一指的航空枢纽。

国泰航空的机队现正进行大规模的更新计划，30架波音777-300延程飞机订于2012年前付运，成为超长途客机的骨干机队队伍，而且新客机更具燃油效益，在航油价格高企的年代定能带来莫大益处。

为提升机舱产品的质素，国泰航空亦正为所有中途及长途客机进行改装，在头等、商务及经济客舱同时安装新设计的客舱产品，为旅客带来崭新的体验。

我们积极巩固香港作为航空货运枢纽的地位，并投资约48亿港元兴建国泰新货运站，预计于2011年年中启用，每年货物吞吐量可达260万公吨，并会开放予所有航空公司使用。国泰航空的货机机队亦不断扩充，六架全新波音747-400延程货机会陆续付运，此外十架新型波音747-8F货机亦将于2009至2012年间加盟机队，相信更具燃油效益的新货机能为顾客提供更完善的货运服务。

我们一直致力发展航空网络，并于2008年年初大力增强印度的服务，每周加开20班印度航班，另外又于钦奈设立新航点。国泰庞大的国际航空网络，配合港龙于内地完善的网络联系，为旅客提供更方便和多元化的服务，并让香港成为内地重要的门户城市及国际首屈一指的航空枢纽。

英文翻译：Cathay Pacific was founded on September 24, 1946 by Roy Farrell, an American, and Sydney hdekantzow, an Australian. At first, they all took Shanghai as their development base. Later, they decided to move to Hong Kong and set up our airline (it is said that the name of Cathay Pacific was originally conceived by Farrell and a group of foreign correspondents in the bar of Manila Hotel! Looking forward to the future and actively investing in the early stage of its establishment, Cathay Pacific has opened passenger and freight flights to and from Manila, Bangkok, Singapore and Shanghai, with ideal business development. In 1948, Butterfield & Swire, one of Hong Kong's leading businesses, acquired 40.5% of Cathay Pacific. Under the leadership of John Kidston Swire, Butterfield & Swire was immediately in charge of Cathay Pacific's operations. In the last 10 years, with the introduction of first-class and economic seats by Cathay Pacific, the fleet has been expanding and the service has been increasingly improved. The era of full speed forward for Cathay Pacific, the 1960s can be regarded as the era of full speed forward - from 1962 to 1967, the business jumped by an average of 20% every year, with remarkable achievements. In addition, Cathay Pacific has become the first airline in the world to provide international flight services to many Japanese cities, such as Osaka, Fukuoka and Nagoya. In the early 1970s, Cathay Pacific introduced state-of-the-art technology, including computerized reservation systems and flight simulation cockpits. In mid-1979, the first Boeing 747-200 airliner officially arrived in Hong Kong for service. At the end of the same year, Cathay applied for the right to fly to London. With the addition of more Boeing 747 aircraft, the fleet is becoming stronger and better, and we are also expanding our services to Europe and North America. The glorious years of the 1980s are the new mileage of the aviation industry. At that time, the global economy was taking off, especially the development of Asia, so the increase of business passengers, tourists and freight business was unprecedented. Cathay Pacific also took advantage of the changes and demands of the times to develop the international airline network at full speed in the 80s, including flights to and from London, Brisbane, Frankfurt, Vancouver, Amsterdam, Rome, San Francisco, Paris, Zurich and Manchester. Although it has experienced 10 years of prosperity, it was a tough time for the aviation industry in the early 1990s. However, Cathay Pacific still stands in the aviation industry because we are convinced that Hong Kong is not only our home, but also our best base. Therefore, we are not afraid of adversity, but also at this time to launch a better passenger service. In addition, we have also made an important change -- turning the green and white aircraft appearance into a more contemporary and representative "brush touch" sign, which will make passengers around the world bright. In the mid-1990s, Cathay Pacific has formed one of the most advanced and "young" aircraft fleet in the world. But at the same time, we are still carrying out a fleet replacement program, and we are spending $9 billion on new aircraft, in order to make the fleet newer, quieter and greatly reduce the need for maintenance. Cathay Pacific City, the headquarters of Cathay Pacific in the millennium, was completed at Hong Kong International Airport in mid-1999. This huge plan marks Cathay Pacific's great confidence in Hong Kong's future and leads its business to a new era. Stepping into the millennium, we recorded a huge profit of HK $5 billion in 2000, but in the next few years, we encountered severe challenges such as the US September 11 incident, the second Gulf War and the SARS epidemic. In spite of the difficult business environment, we actively launched a large-scale tourism promotion activity of "Cathay Pacific 10000 air tickets for the whole city" in Hong Kong after the US 9 / 11 incident. In addition, we also held the "one heart for Hong Kong" national campaign to help revive Hong Kong's economy severely impacted by SARS. At the same time, Cathay Pacific has also strengthened the connection between Hong Kong and other global hubs through daily frequent flights to and from London, Los Angeles, New York and Sydney, as well as enhanced services at other major long-distance and regional destinations. In 2002, Cathay Pacific and DHL reached a cooperation agreement to join hands with Hong Kong Huamin aviation. At present, Hong Kong Huamin aviation has eight Airbus A300 cargo planes, benefiting from overnight express freight service, and its aviation network in the region is expanding. In December 2003, Cathay Pacific resumed its passenger service on the Beijing line, which became a milestone in the development of air routes. Later, we started passenger service in Xiamen and freight service in Shanghai, consolidated Hong Kong's position as an important gateway to the mainland of China, and opened a new page for Cathay Pacific's business. From 2000 to 2005, we are committed to developing cabin products and launching a series of online service plans, including notifly flight prompt service, on-board duty-free product reservation service and online pre check-in and boarding service, in order to improve service quality. Cathay Pacific's service level has always been recognized as the industry's indicator, and has won several major awards, including Skytrax "the world's best airline" in 2005 selected by the largest passenger opinion survey in the world, and airtransportworld's selection of the world's best airline in 2006. Cathay Pacific celebrated its 60th anniversary in 2006 and announced plans to create a better future for Cathay Pacific Group and Hong Kong aviation hub. In the same year of the 60th anniversary of Cathay Pacific and Dragonair, i.e. 2006, Cathay Pacific signed an agreement on September 28 to establish a closer partnership with Air China, holding 17.5% of each other's shares, and incorporated into Dragonair's wholly-owned subsidiary under Cathay Pacific, combining Cathay Pacific's international aviation network and its mainland network covering more than 20 cities And give full play to the synergy. Subsequently, Cathay Pacific Group immediately began to integrate Cathay Pacific and Hong Kong Dragon's aviation network and strengthen the contact capacity of Hong Kong's aviation hub. Since its integration, Dragonair has strengthened its services through Cathay Pacific's huge international aviation network, opened a total of eight new destinations, providing more choices for passengers and strengthening Hong Kong's position as an aviation hub. Looking into the future, Cathay Pacific Group, including Dragonair and Hong Kong Huamin airlines, operates more than 150 flights at more than 130 locations around the world. We are committed to continuously expanding to help develop Hong Kong as the world's leading aviation hub. Cathay Pacific's fleet is now undergoing a large-scale renewal plan. 30 Boeing 777-300 extended range aircraft are scheduled to be delivered by 2012, becoming the backbone fleet of super long-distance airliners. Moreover, the new airliner is more fuel efficient, which will bring great benefits in the era of high fuel prices. In order to improve the quality of cabin products, Cathay Pacific is also refitting all midway and long-distance airliners, installing newly designed cabin products in first-class, business and economic cabins at the same time, bringing new experience to passengers. We are actively consolidating Hong Kong's position as an air cargo hub and investing about HK $4.8 billion to build Cathay Pacific's new cargo terminal, which is expected to open in mid-2011 with an annual cargo throughput of 2.6 million metric tons and will be open to all airlines. Cathay Pacific's cargo fleet is also expanding, with six new Boeing 747-400 extended cargo opportunities being delivered one after another. In addition, ten new Boeing 747-8f cargo planes will join the fleet from 2009 to 2012. We believe that the new cargo with more fuel efficiency can provide customers with more perfect cargo services. We have always been committed to the development of the aviation network, and in early 2008, we vigorously enhanced services in India, opening 20 additional Indian flights a week, in addition to the establishment of a new air point in Chennai. Cathay Pacific's huge international aviation network, together with its perfect network connection in the mainland, provides more convenient and diversified services for passengers, and makes Hong Kong an important gateway city in the mainland and the world's leading aviation hub.

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