【Leyard利亚德是哪个国家的品牌？】

利亚德光电股份有限公司成立于1995年，2012年3月在深交所成功上市（股票代码：300296），注册资金7.55亿元,成立21年来一直专注在LED应用领域，是一家集设计、生产、销售及服务为一体的LED显示和照明应用的高新技术企业，为利亚德光电集团母公司。

利亚德凭借高品质的产品、领先的技术水平和一流的服务能力在业内树立起良好的品牌声誉，国家火炬计划重点高新技术企业、北京市和科技部授予“中关村国家自主创新示范区-创新性试点企业”，北京市授予“瞪羚计划”首批重点培育企业等等。其产品在铁路交通、城市轨道交通、公路交通、民航交通、军队、广电、能源、商业地产、政府机构、体育场馆、广告传媒、金融机构、工商企业、商业照明等细分市场拥有广泛的客户资源和良好口碑。

随着国际市场对公司及产品的认可，公司确定了国际市场的布局，通过与国际大型知名企业及当地LED行业专家的战略合作，逐步建设国际市场组织架构。全球性营销服务网络体系和业务布局，将会全力促进公司向全球最具竞争力的LED应用企业方向发展。

利亚德自成立以来，在全球承建超过近万个LED显示及LED照明项目，已经发展成为LED显示及照明工程领域的引领者。利亚德积极响应国家创新驱动发展的战略，用“创新”寻求“发展”，突破一个个LED技术瓶颈，在充满机遇跟挑战的LED行业大环境中脱颖而出，跃居成为中国LED“智”造领创者。利亚德原创LED产品,应用在全球各大高端显示场所。

利亚德承建项目遍布全国，2008年，利亚德承制的北京奥运会巨型LED地屏画卷和梦幻五环向世界展示中国梦；国庆50周年庆典阅兵游行LED彩车以及国庆60周年庆典天安门广场驻立LED大屏，利亚德用实力书写“LED中国制造”；2014年打造APEC2014全新鸟巢LED网幕外观,再次实现从“地面”到“空中”的完美升级，演绎中国风范，APEC风采。2014年，利亚德成为中国网球公开赛LED行业独家赞助商，承建2014中网所有比赛场馆内外全部LED信息显示项目；点亮青奥会紫金塔项目，最美青奥屏，书写体坛风采。2015年9月3日，纪念中国人民抗日战争暨世界反法西斯战争胜利70周年阅兵式上，利亚德“智造”的位于天安门广场东、西北角的两块面积各360㎡(总面积720㎡)的巨型LED阅兵大屏幕彰显中国国家实力！此外，中国中央电视台CCTV外语频道、中文国际频道，北京市委办公厅、全运会、京东商城展厅等一批具有广泛影响力的LED应用项目也在神州大地呈现光彩视界。

利亚德海外市场开拓成绩喜人，产品已经遍布欧洲、北美、亚太等全球100个国家和地区，纳斯达克股票交易所、德意志银行、德国议会、德国宝马总部、美国休斯顿火箭队主场丰田中心、奔驰总部研发中心、美国NBC电视台、彭博电视台、乌克兰电视台、西班牙电视台、埃及开罗体育场、2012年韩国世博会、花旗银行香港分行、香港半岛酒店、渣打银行香港分行等，均有利亚德品牌的身影，利亚德产品已在全球LED中高端显示市场占据了领先地位。“Leyard利亚德”这个源自中国的品牌，征服世界，应用到全球高端显示市场，改变了中国LED低端、仿造、廉价的国际印象，证明了中国LED世界领先的实力。

二十一年来，利亚德专注LED显示领域，成为中国LED“智”造领创者，并作为中国LED创新的典范享誉国际市场。利亚德光电创新LED产品受到国家、北京市、海淀区等各级领导关怀和关注：2013年9月30日，利亚德光电作为中国创新及中国LED行业代表，利亚德李军董事长在中关村展示中心向习近平主席和李克强总理及中央政治局介绍中国LED自主创新发展，并得到中央领导的好评，利亚德用核心技术、创新产品、优质服务缔造了一个民营企业跨越式发展的传奇；2013年7月25日《中央电视台》CCTV-1《新闻联播》、2013年10月31日CCTV-13《新闻直播间》，2013年11月11日CCTV-1《焦点访谈》栏目、2013年7月25日《凤凰卫视时事直通车》、2013年8月19日《人民日报》等媒体纷纷对公司及创新产品聚焦报道。2014年10月30日，CCTV-1《新闻联播》、CCTV-13《新闻直播间》创业板五周年重点报道！利亚德作为创业板的代表企业参与到创业板五周年选题。2015年4月27日，央视CCTV-13《新闻直播间》“资本原动力-并购重组”，重点报道了创业板优秀上市企业代表利亚德的投资并购案例；2015年10月6日，《人民日报》头版：中国品牌中国故事利亚德专注“智”造用品质赢得尊重！2015年12月25日，央视CCTV-1《新闻联播》头条新闻中利亚德再次出现在在《降成本让企业轻装前进》专题中！

2016年公司将在“文化科技+金融“战略中，继续推进内生业务发展，扩大外延并购，实现公司营业收入和净利润高增长的”百亿+“战略目标，即：在现有科技业务加投资并购力争2018年现有业务领域实现营业收入100亿元。以全新的发展战略向各界传递出“技术创新驱动产业变革、模式创新实现跨越发展”的强烈信号，利亚德将以新型稳健、均衡发展的新战略向“全球视听文化领创者！”这一目标整装进发，以“文化科技+金融”战略构建出“千亿利亚德”！

英文翻译：Liyade optoelectronics Co., Ltd. was founded in 1995 and successfully listed on Shenzhen Stock Exchange in March 2012 (Stock Code: 300296), with a registered capital of 755 million yuan. Since its establishment, it has been focusing on the field of LED application for 21 years. It is a high-tech enterprise integrating design, production, sales and service of LED display and lighting applications. It is the parent company of Liyade optoelectronics group. By virtue of its high-quality products, advanced technology and first-class service ability, Riad has established a good brand reputation in the industry. Key high-tech enterprises under the national Torch Program, Zhongguancun National Independent Innovation Demonstration Zone innovative pilot enterprises awarded by Beijing Municipality and the Ministry of science and technology, and the first batch of key cultivation enterprises under the gazelle program awarded by Beijing Municipality, etc. Its products have a wide range of customer resources and good reputation in railway transportation, urban rail transportation, highway transportation, civil aviation transportation, military, radio and television, energy, commercial real estate, government agencies, stadiums, advertising media, financial institutions, industrial and commercial enterprises, commercial lighting and other market segments. With the recognition of the company and its products in the international market, the company has determined the layout of the international market. Through strategic cooperation with large-scale international well-known enterprises and local LED industry experts, the company has gradually built the organizational structure of the international market. The global marketing service network system and business layout will fully promote the company's development to the most competitive LED application enterprise in the world. Since its establishment, Riad has undertaken more than 10000 LED display and LED lighting projects in the world, and has developed into a leader in the field of LED display and lighting engineering. In response to the national strategy of innovation driven development, ryard actively seeks "development" with "innovation", breaks through various LED technology bottlenecks, stands out in the LED industry environment full of opportunities and challenges, and leaps to become China's "intelligent" LED maker. The original LED products of Riyadh are applied in various high-end display places around the world. In 2008, the giant led ground screen picture and five dreamlike rings of Beijing Olympic Games produced by ryade showed the Chinese dream to the world; LED floats for the 50th anniversary of the National Day parade and LED screens for Tian'anmen Square for the 60th anniversary of the national day were set up, and ryade wrote "made in China led" with strength; in 2014, the new LED screen appearance of bird's nest was created, Once again, the perfect upgrade from "ground" to "air" will be realized, and the Chinese style and APEC style will be demonstrated. In 2014, Riad became the exclusive sponsor of LED industry of China open, contracted to build all LED information display projects inside and outside all competition venues of China open 2014; lit the Zijin tower project of the Youth Olympic Games, the most beautiful youth Olympic screen, and wrote the style of sports. On September 3, 2015, at the military parade commemorating the 70th anniversary of the victory of the Chinese people's Anti Japanese War and the world anti fascist war, two giant led military parade screens of 360 ㎡ (total area of 720 ㎡) each located in the East and northwest corner of Tiananmen Square of Riyadh demonstrated China's national strength! In addition, CCTV foreign language channel, Chinese international channel, general office of Beijing Municipal Party committee, National Games, exhibition hall of Jingdong shopping mall and other LED application projects with wide influence also present a glorious vision in China. Its overseas market development has made great achievements. Its products have been distributed in 100 countries and regions in Europe, North America, Asia Pacific, etc., including Nasdaq Stock Exchange, Deutsche Bank, German parliament, BMW headquarters, Toyota Center of Houston Rockets, R & D center of Mercedes Benz headquarters, NBC TV, Bloomberg TV, Ukrainian TV and Spanish TV Taiwan, Cairo stadium in Egypt, 2012 South Korea World Expo, Citibank Hong Kong Branch, Hong Kong Peninsula Hotel, Standard Chartered Bank Hong Kong Branch, etc., all have the presence of the ryard brand, whose products have occupied a leading position in the global LED medium and high-end display market. "Leyard riyade", a brand from China, conquers the world and applies it to the global high-end display market, which changes the international impression of low-end, fake and cheap led in China and proves the leading strength of China's led in the world. In the past 21 years, Riad has focused on the field of LED display, become China's leader in led "intelligent" manufacturing, and has a good reputation in the international market as a model of LED innovation in China. Riad's innovative LED products are concerned and concerned by leaders from various countries, including Beijing, Haidian District and other countries. In September 30, 2013, Riad de China as the representative of China's innovation and China's LED industry, chairman of the riyde Li Jun, presented the independent innovation and development of China LED to President Xi Jinping and Premier Li Keqiang and the Central Political Bureau in Zhongguancun Exhibition Center, and won the high praise from the central leadership. With core technology, innovative products and high-quality services, Riad has created a legend of leapfrog development of private enterprises; CCTV-1 news broadcast on July 25, 2013, cctv-13 news broadcast room on October 31, 2013, CCTV-1 focus interview on November 11, 2013, Phoenix TV News Express on July 25, 2013, and people's daily news on August 19, 2013 The daily and other media have focused on the company and innovative products. On October 30, 2014, CCTV-1 news broadcast and cctv-13 live news room were the key reports on the fifth anniversary of gem! As a representative enterprise of gem, Riad participated in the topic selection for the fifth anniversary of gem. On April 27, 2015, cctv-13 News Live Room "capital driving force - merger and reorganization" focused on the investment and merger cases of Riad, the representative of outstanding listed companies on the growth enterprise board; on October 6, 2015, the front page of people's Daily: the Chinese brand story of Riad, focusing on "smart" manufacturing quality, won respect! On December 25, 2015, in the headline news of CCTV-1 news broadcast, Riad reappeared in the special topic of reducing costs and making enterprises move forward in light clothes! In 2016, the company will continue to promote the development of endogenous business, expand the extension of M & A, and achieve the "10 billion +" strategic goal of high growth of the company's operating revenue and net profit in the "culture, technology and finance" strategy, that is, to strive to achieve 10 billion yuan of operating revenue in the existing business areas in 2018 in the existing technology business plus investment M & A. With a new development strategy, it will deliver a strong signal that "technological innovation drives industrial change and model innovation realizes leapfrog development" to all walks of life. With a new, stable and balanced development strategy, Riad will become a "global leader in audio-visual culture!" This goal is to start with the whole package and build a "hundred billion riyads" with the strategy of "culture, technology and finance"!

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