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英文翻译：In today's more and more complex running activities, vertical Marathon (climbing stairs), a new sport, has been favored by more and more runners because of its convenience and not limited by time and weather, and has gradually become one of the representatives of the trend sports. There are more and more vertical climbing events in the city with high-rise buildings. Sports operation companies, real estate developers, building property owners, etc. are all likely to be the organizers of the event. VMA (vertical marathon alliance), which has three years of experience in the operation of horse riding events, has borrowed the experience of NBA League, combined with the cooperative operators of various cities to share the concept of brand development To develop the standards of horse racing from nothing to essence, to build the authoritative standards of Chinese horse racing, and to promote the development of horse culture in China. The vertical marathon, in short, is the stair running, which originated from the mass sports of climbing the Empire State Building in 1978. Today, millions of people participate in it. It is an international popular fitness movement that spans age, gender, and is not limited by venue, time and weather. It is even called "king of sports" in foreign countries. In the city with high-rise buildings, vertical climbing events with different standards and scales are held one after another. With the development momentum of vertical marathon, VMA (vertical marathon alliance) draws on the experience of NBA League and cooperates with more than 30 cities in China, such as Beijing, Shanghai, Guangzhou, Shenzhen, Guangxi, Anhui, Jiangsu, Shandong, to share the brand resources of VMA vertical marathon and build a good ecological environment for China's vertical marathon. In addition, VMA will upgrade and build a more authoritative and standard horse racing event from track design, rescue system, security system, voluntary service system, entertainment interactive game system and other aspects according to the existing horse racing operation experience. At the same time, VMA will attach great importance to the cultural and entertainment experience of competitors, invite Hollywood music producers to customize theme song "here wego" for the event, invite French designer Christian St. gill as design consultant, and add game breakthrough links and related theme activities with the city pitchers as the story line in the event, so as to inject more into the event Cultural connotation. It is understood that VMA will hold a brand strategy conference at the end of April, and cultural brand elements will appear one after another.

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