【Electrolux伊莱克斯是哪个国家的品牌?】
Electrolux伊莱克斯是吸尘器的发明者,自1912年第一款吸尘器的诞生开始,经历了近百年的不断发展与革新,如今的伊莱克斯已成长为全球家用和商用电器的领导者,每年在全球150多个国家销售超过4000万件产品。秉承“想你所想”的品牌理念,我们专注于技术创新。
伊莱克斯的创始人爱尔克·温尔格林1912年发明了世界上第一台家用吸尘器,1925年又生产出第一台家用冰箱。在后来的70多年里伊莱克斯收购并兼并了近400家家电厂商和品牌,除传统家用电器以外还涉及饮食服务设施、园林设备并成为专业家用电器制造商。
从成立以来,伊莱克斯收购兼并了近400家家电厂商和品牌,公司拥有约10万名雇员,在欧洲拥有20多座工厂,2004年销售额超过160亿美元,占据了世界家电市场25%的份额。全球3亿5千万个家庭拥有或使用着伊莱克斯的家电电器产品。可以想象,越来越多的人正把自己的生活与伊莱克斯紧密关联在一起。伊莱克斯一直实行多品牌战略,在全球拥有许多著名的电器品牌,比如:Electrolux(伊莱克斯)、AEG、Zanussi(扎努西)、Frigidair(北极牌)、Eureka和Husqvarna(胡斯华纳)等50多个强势品牌。
伊莱克斯电器集团公司2010年在《财富》杂志世界500强中排名274位,在全球60多个国家设有分公司,产品销往160多个国家。在电冰箱、洗衣机、洗碗机、微波炉等“白色产品”领域,伊莱克斯公司在世界上少有敌手。
伊莱克斯-"体贴的创新设计师",所有的设计及产品创新都是以"贴心设计"作为基础。这是北欧斯堪地那维亚根深蒂固的观念及原则,目标是在品牌体验的各个层面中提升并应用对客户需求的深入了解。它涵盖产品使用寿命所有层面的功能性、实用性、触感和感觉、视觉美感和整体的使用者体验,从客户产生兴趣的那一刻起,到购买、安装、使用及最终处置。设计必须能让使用者产生喜爱及想拥有的欲望,同时确保在理性/功能方面,符合她们的期望。
英文翻译:Electrolux Electrolux is the inventor of vacuum cleaner. Since the birth of the first vacuum cleaner in 1912, Electrolux has experienced nearly a hundred years of continuous development and innovation. Today, Electrolux has grown into a global leader in household and commercial electrical appliances, selling more than 40 million products in more than 150 countries every year. Adhering to the brand concept of "think what you want", we focus on technological innovation. Eric Winglin, the founder of Electrolux, invented the world's first household vacuum cleaner in 1912 and the first household refrigerator in 1925. In the following 70 years, Electrolux acquired and merged nearly 400 home appliance manufacturers and brands, including traditional home appliances, catering service facilities, garden equipment and professional home appliance manufacturers. Since its establishment, Electrolux has acquired nearly 400 home appliance manufacturers and brands. The company has about 100000 employees and more than 20 factories in Europe. In 2004, its sales volume exceeded 16 billion US dollars, accounting for 25% of the world home appliance market. About 350 million households in the world own or use Electrolux's electrical appliances. As you can imagine, more and more people are connecting their lives with Electrolux. Electrolux has been implementing a multi brand strategy and has many famous electrical brands in the world, such as more than 50 strong brands such as Electrolux, AEG, Zanussi, frigidair, Eureka and Husqvarna. Electrolux Electric Group Co., Ltd. ranked 274 in Fortune 500 in 2010, with branches in more than 60 countries and products sold to more than 160 countries. In the field of "white products" such as refrigerators, washing machines, dishwashers and microwave ovens, Electrolux has few competitors in the world. Electrolux - "considerate innovative designer", all design and product innovation are based on "considerate design". This is the concept and principle of North Europe Scandinavia, aiming to enhance and apply the in-depth understanding of customer needs in all aspects of the brand experience. It covers all aspects of the product's service life, including functionality, practicability, touch and feel, visual beauty and overall user experience, from the moment when customers are interested to the moment of purchase, installation, use and final disposal. The design must enable users to have the desire to like and want to have, and ensure that in terms of rationality / function, it meets their expectations.
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