【风光是哪个国家的品牌？】

浙江风光国际旅行社有限公司，前身是：慈溪风光旅行社，创建于1998年，是一家以经营国内旅游及出入境旅游业务为主，兼营翻译服务、会议服务、租车服务、票务服务等现代综合旅游企业。

公司成立以来，始终坚持以“聚集优秀人才，创造优质服务”为最高目标，以“讲信誉，比质量，求效益，促发展”的企业口号。经过十多年艰苦扎实的努力，已经成为慈溪市规模大、管理优、服务质量强、组织游客多、社会信誉好的龙头旅行社。

努力使企业迈入发展有后劲、经营有思路、管理出效益的健康发展轨道之后，我们勇于创新，积极努力。风光在2007年10月9日正式被国家旅游局批准为国际旅行社，成为慈溪市旅行社中唯一的一家国际旅行社——浙江风光国际旅行社有限公司。

目前，公司已在国内建有广泛的旅游业务网络，开辟了国内旅游线路300余条，并拥有内容强大的网站，为客户提供全方位的便捷服务。公司不但积极拓展出国（出境）旅游市场，精心推出了港澳、东南亚、韩国、日本、澳洲、欧洲、非洲等到旅游线路近百条。随着跨海大桥的开通，我们迎来了新的契机，为组团社精心策划新颖的地接线路，安排慈溪一日游、二日游、工业考察、新农村建设，杨梅采摘等特色接待线路。

公司现有职工28人，其中专职国际领队15人，专职导游16人。导游队伍的综合素质在我市名列前茅：有全国优秀导游一名，浙江省出色导游一名，宁波市优秀导游3名，中级导游5名，高级导游2名。下设业务部、计调部、导游部、广告策划部、出国（出境）部、商务部、门市部、票务部、财务部、客户部及办公室等十一个部门，设施齐全，力量雄厚，管理规范，服务周全。轻松、愉悦、优质、优惠——公司将继续竭诚努力，为新老宾客朋友、组团旅行社提供更为丰富和优秀的旅游线路。        

我们的经营理念：

1、无论是几十人的大团还是几个人的散客，无论是一条龙的服务还是单订机票、车、房的单项服务，只要相信您自己的眼光，选择我们的风光，我们一定不让您失望，价格和质量都可以与同行比较，我们坚持：价格合理，品质保证。

2、旅游市场异常激烈的竞争是品牌的竞争、质量的竞争、价格的竞争、资源的竞争、人才的竞争，其中质量的竞争是诸多竞争因素中的核心因素，缺乏了质量保证，牌子再大，价格再低，人才再多，资源再丰富，对旅游企业的中伤就会更深，为此，我们宣扬：质量竞争第一。

3、在众多旅行社提供的旅游产品中，您可能首选价格，但您一定更关心质量，其实便宜没好货，好货肯定不便宜，所以我们倡导：价格竞争以品质保证为前提，可以让利而降价，但绝对不能以牺牲企业品牌为代价。

4、车辆是承包的，飞机是航空公司的，宾馆、酒店、景区,……….一切都是他人的，行程是客人定的，吃、住、行、游的标准是客人定的，所以价格实际上是客人定的，不过，我们坚信：我们能用我们唯一所有的诚信，根据客人的要求，去精心采购、细心包装、热心服务。

英文翻译：Zhejiang scenery International Travel Agency Co., Ltd., formerly Cixi scenery travel agency, founded in 1998, is a modern comprehensive tourism enterprise mainly engaged in domestic tourism and inbound and outbound tourism business, and concurrently engaged in translation service, conference service, car rental service, ticket service, etc. Since its establishment, the company has always adhered to the highest goal of "gathering excellent talents and creating high-quality services", and the enterprise slogan of "stressing reputation, comparing quality, seeking efficiency and promoting development". After more than ten years of hard and solid efforts, Cixi has become a leading travel agency with large scale, excellent management, strong service quality, many tourists and good social reputation. After striving to make the enterprise step into a healthy development track with strong development potential, good management ideas and effective management, we have the courage to innovate and make active efforts. On October 9, 2007, Fengshui was officially approved as an international travel agency by the National Tourism Administration, becoming the only international travel agency in Cixi City, Zhejiang Fengshui International Travel Agency Co., Ltd. At present, the company has built a wide range of tourism business network in China, opened up more than 300 domestic tourism routes, and has a strong content of the website, to provide customers with a full range of convenient services. The company has not only actively expanded the overseas (outbound) tourism market, but also elaborately launched nearly 100 tourism routes including Hong Kong, Macao, Southeast Asia, South Korea, Japan, Australia, Europe, Africa, etc. With the opening of the cross sea bridge, we have ushered in a new opportunity to carefully plan a new grounding line for the group, and arrange one-day tour, two-day tour, industrial investigation, new rural construction, arbutus picking and other characteristic reception lines for Cixi. The company has 28 employees, including 15 full-time international leaders and 16 full-time tour guides. The comprehensive quality of the tour guide team is among the best in our city: one national excellent tour guide, one excellent tour guide in Zhejiang Province, three excellent tour guides in Ningbo, five intermediate tour guides and two senior tour guides. It consists of 11 departments, including business department, planning and dispatching department, tour guide department, advertising planning department, overseas (outbound) department, commerce department, sales department, ticketing department, finance department, customer department and office, with complete facilities, strong force, standardized management and comprehensive service. Relaxed, pleasant, high-quality and preferential - the company will continue to make great efforts to provide more abundant and excellent tourist routes for new and old guests and friends and group travel agencies. Our business philosophy: 1. Whether it's a large group of dozens of people or individual customers of several people, whether it's a one-stop service or a single service for booking air tickets, cars and rooms, as long as you believe in your own vision and choose our scenery, we will not let you lose hope. The price and quality can be compared with peers. We adhere to: reasonable price and quality assurance. 2. The extremely fierce competition in the tourism market is brand competition, quality competition, price competition, resource competition and talent competition, among which quality competition is the core factor among many competition factors. Without quality assurance, no matter how big the brand is, no matter how low the price is, no matter how many talents and resources are, the injury to the tourism enterprises will be deeper. Therefore, we advocate: quality Competition first. 3. Among the tourism products provided by many travel agencies, you may choose the price first, but you must be more concerned about the quality. In fact, cheap goods are not good goods, and good goods are certainly not cheap. Therefore, we advocate that: price competition is based on quality assurance, which can make profits and reduce prices, but it must not be at the expense of corporate brands. 4. The vehicle is contracted, the aircraft is the airline's, hotels, scenic spots . everything is owned by others. The itinerary is set by the guests. The standard of food, accommodation, transportation and travel is set by the guests, so the price is actually set by the guests. However, we firmly believe that we can use our only integrity to carefully purchase, carefully pack and serve according to the requirements of the guests.

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